Blogs about: Direct Response Advertising
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Not All Leads Are Created Equal
It’s common for companies to treat everyone who requests more information exactly alike. Some mail them as often as they do their buyers. Others send information once and never again. Usually the best… more →
Let's Grow Blog
Google Sponsored Product Links, Product Ads on a CPA basis
maxchillin wrote 3 weeks ago: Google Product Ads You may have noticed that Google displays up to 3 products above their regular Ad … more →
Not All Leads Are Created Equal
Val Gosset wrote 1 month ago: It’s common for companies to treat everyone who requests more information exactly alike. Some mail t … more →
British Marketers Favour Virtual Billboard
edinburghnapiernews wrote 1 month ago: by Grainne Byrne Online advertising has eclipsed TV in the UK for the first time, a report by the In … more →
Surprising Video Marketing Test Results
Val Gosset wrote 2 months ago: I’m always intrigued by direct marketing test results. As any veteran direct marketer can tell you, … more →
How do you determine the age of customers in your database?
— 1 comment
maxchillin wrote 2 months ago: This is an interesting question. As a internet marketer I’m always looking for information to … more →
Facebook Ads: Are They Overcharging For Clicks?
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maxchillin wrote 2 months ago: I just tested another Facebook Ad directing traffic to a direct response style landing page. From t … more →
David Ogilvy on internet advertising before the internet was invented
crispinwhite wrote 3 months ago: Renowned Advertising guru David Ogilvy gives a brief speech on the importance of direct response mar … more →
The 7.5 Reasons Print Advertising Doesn't Work
thebikerguide wrote 3 months ago: We’ve all heard that the magazine and newspaper industry is on the downturn. Major publishers have … more →
10 Handy Sales Tips
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woollywotnots wrote 4 months ago: Following on from the post on Turning your hobby into a business, here’s a follow up looking a … more →
The Biggest Waste of Money in Advertising
westonlyon wrote 4 months ago: As entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, … more →
Answering Service Use Saves Paper and Money for Direct Marketers
Robert Porter wrote 4 months ago: Answering Service Alternative for Direct Mail Biz Direct marketers are discovering the benefits of u … more →
Billy Mays – King of Clean
WhereIsBartleby wrote 5 months ago: Billy Mays was known for such infomercials as OxiClean, OrangeGlo, and Hercules Hooks. He started hi … more →
Finally Defining the Difference Between Qualified Transfers and Warm Transfers.
drppros wrote 5 months ago: We have hundreds of conversations a month with various clients and potential clients regarding lead … more →
Creating Compelling Copy
Val Gosset wrote 5 months ago: When you have to write copy, or give direction to someone else who will, where do you start? Here’s … more →
Will Direct Mail Soon Trail Behind Newspapers?
Val Gosset wrote 5 months ago: A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has spa … more →
An Important Difference in Business-to-Business Advertising
Val Gosset wrote 7 months ago: Many of our clients have both a wholesale and retail component to their business. When creating thei … more →
The "Do Not Mail" Disconnect
Val Gosset wrote 7 months ago: Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between wha … more →
The Last Word on Marketing to Younger Buyers
Val Gosset wrote 9 months ago: Over the last few weeks, I’ve written a lot about marketing to Gen X and Gen Y. Here’s one last thou … more →
Why Most Advertising Does Not Work
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nigelperrin wrote 1 year ago: 10 Essential Strategies to Ensure that your Advertising is a Success If your Advertising isn’t worki … more →
