Blogs about: Direct To Consumer
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Music Business - Hindsight 20/20
EMI Music CEO Elio Leoni-Sceti has been recently quoted saying: Looking at the music industry, which has become something of a bellwether for other media businesses, we have a situation where seventy… more →
Digital Media Digest
Music Business - Hindsight 20/20
digitalmediadigest wrote 1 day ago: EMI Music CEO Elio Leoni-Sceti has been recently quoted saying: Looking at the music industry, which … more →
Medication Rebate Coupons on Physician Websites Improves Medication Adherence
Dr. Mark wrote 3 weeks ago: Physician and patient surveys completed by Vivacare Inc. show that medication rebate coupons and med … more →
Intel Goes Direct To Consumer...Again?
brandrecog wrote 2 months ago: It’s safe to say the most people recognize computers have a processor. And it would be very s … more →
Over the Counter but Under the Radar: Direct-to-Consumer Genetic Tests and FDA Regulation of Medical Devices
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jetl wrote 2 months ago: Look for Over the Counter but Under the Radar: Direct-to-Consumer Genetic Tests and FDA Regulation o … more →
Prescribed Informed Therapy
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Obi Jo wrote 2 months ago: Many claim to have coined the term “information therapy”. The fact is that information … more →
Sprining into Second Quarter
ameripakindustries wrote 3 months ago: While first quarter seemed to fly by, we are excited about a FUlFiLLING our second quarter. AmeriPak … more →
Relationship Marketing: Bringing back "Direct to Consumer"
digitalmediadigest wrote 4 months ago: I can’t prove it, but my guess is that “Direct to Consumer” was the earliest form … more →
#DTC Symposium
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winedivergirl wrote 4 months ago: Yesterday the annual Free the Grapes Direct to Consumer Symposium was hosted at the Meritage Resort … more →
Advertising Woes
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nurseandlawyer wrote 5 months ago: Lawyer says: You may have seen them: the TV ads for birth control pill Yaz that explicitly state tha … more →
Have You Seen the New Yaz Commercials?
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Rachel wrote 5 months ago: This weekend, I saw a new commercial for Yaz birth control, which features a female spokesperson and … more →
PhRMA releases new direct-to-consumer (DTC) advertising guidelines
abhishekkatiyar wrote 7 months ago: Five months after updating its Code on Interactions with Healthcare Professionals, the Pharmaceutic … more →
Challenges facing Direct to Consumer Initiatives
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digitalmediadigest wrote 7 months ago: The goal for every Direct to Consumer start-up should be creating a great customer experience. Even … more →
The Musical Middle-Class & Artist Development
donjenkins wrote 7 months ago: At Musexpo in London I had the pleasure of meeting Ian Rogers from Topspin and his label liaison du … more →
Digital Marketing Tactics: eCommerce
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jwoodymeach wrote 8 months ago: From a digital perspective, eCommerce revolves around the technique of how the client sells products … more →
Direct-to-Consumer PR: Are you speaking directly to potential customers?
davidmullen wrote 10 months ago: As online tools like search engines and social media have become more mainstream, a growing number o … more →
DTC Personal Genomics: so which is it, medical information or not?
lawandbiosciences wrote 10 months ago: In June of this year, California’s Department of Public Health (CDPH) issued cease and desist letter … more →
Question of the week
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Randal Stocker wrote 1 year ago: Image Credit: magneticpride.com I was talking to a representative of a major retailer this week and … more →
T minus 17
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Robin wrote 1 year ago: All of our hurdles are quickly disappearing. We have no contingencies on our Suburban house left. … more →
GENOME SCANS GET PERSONAL WITH ONLINE CONSUMER SERVICES
annalsofneurology wrote 1 year ago: The race to market genetic testing directly to consumers has begun, with little fanfare and even l … more →
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An 
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