Blogs about: Display Ads

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Google AdSense in Trouble?

martiniak wrote 1 week ago:   How will YOU monetize your website in 2010? There was a great article today on ReadWriteWeb about … more →

Tags: advertising, AdSense, apt, Banners, contextual targeting, CPA, CPM, Publishers, social ads

Quantcast's model - give away audience data

Will Scully-Power wrote 1 week ago: In a test of the viability of small online-ad companies, Quantcast has launched a new online ad-tar … more →

Tags: ad exchange, ad network, behavioural targeting, # Quantcast, Quantcast Media Program

Bigger banners are inevitable4 comments

tariksed wrote 2 weeks ago: Once you’ve had something for free it sucks to pay for it.  Oh well.  Most people would prefe … more →

Tags: More Intrusive Advertising, Banner Ads

Should Web Banner Ads be part of your Marketing Mix?1 comment

denise barnett wrote 1 month ago: According to a January 2009 study by iProspect and Forrester Consulting, the answer is YES.  As you … more →

Tags: WIA Member Services, Wisconsin Innkeepers Association, Web, Banner Ads, Online Advertising, cooperative advertising program

Travel Trends - Twares, Women Heart Blogs, There's More to Maine, Banner Ads, South Carolina v. Columbus2 comments

Troy wrote 1 month ago: Enough! Enough with all the new twords! The Good, Bad & Ugly of Twares – Sweet Lincoln … more →

Tags: Ads, airlines, Columbus, Demographics, social networking, South Carolina, statistics, Trends, twitter

Display vs. Text Ads

mwarren06 wrote 2 months ago: Which one is more effective? Obama focused heavily on display ads while McCain invested more into se … more →

Tags: Barack Obama, obama, text ads, McCain, John McCain

Google churns out ads making application

vsuade wrote 2 months ago: You all recall Google acquired DoubleClick last year with a lot of fanfare. Google is now making it … more →

Tags: Google, DoubleClick, doubleclick studio, text ads, rich media ads

Travel Trends - Magazines v. TV v. Web, 300x250 Wins, Email Tracking3 comments

Troy wrote 3 months ago: For Better or For Worse; Magazines vs. TV vs. The Web – A common question in meetings and boar … more →

Tags: eMail, Ads, Trends, statistics, Travel Trends, Print, TV, eMail Marketing, McPheters & Company

Digital Advertising: A guide for SMEs to play like the big boys2 comments

feesch wrote 3 months ago: Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. … more →

Tags: Advertising Technology, Mobile, measurement, Creativity, Brand building, Cross Channel, Direct Response, digital advertising, Mobile Advertising

Travel Trends - Stats, Twitter and Expedia Passport Ads

Troy wrote 3 months ago: Three-Quarters of the World’s Messages Sent by Mobile – Your answer for the next time someone … more →

Tags: Ads, Trends, statistics, twitter, Banner Ads, Expedia, Expedia Passport Ads, Mobile, Online Advertising

Ad Spending Dropped 2.8% in 20081 comment

un1crom wrote 4 months ago: Across all mediums, advertising $$$ is off 2.8%. Of course, this is in line with the overall econom … more →

Tags: advertising, Research, Social Networks, Software, Sports, vertical media, model, Advertising Model, AD

BAP in the news...

advertisingsucks wrote 4 months ago: I am so thrilled that someone gets it….check out this article about shitty ad placement. … more →

Tags: Idiots, tbm, BaP, bad ad placement, online ad placement

EEK-Commerce! Or How The New Push for Personalized Display Ads Reveals Digital’s Hamhanded Direct Advertising Roots in the Most Totally Creepy Way…1 comment

dennisr61684 wrote 4 months ago: I get it.  These days, everyone gets it.  Any time I’m on an e-commerce site, some unseen recommend … more →

Tags: advertising, Online, Banners, Direct Marketing, choicestream, Personalization, off-site advertising, Bud Light, Behavioral Insider

Internet Advertising Set To Fall For The First Time Since 20011 comment

Mark Boslet wrote 4 months ago: Leading publishers from The New York Times to Yahoo have said it: Internet advertising is in the dum … more →

Tags: News, Web 2.0, IDC, Internet Advertising, search ads, online market

Par for the course

halogenspener wrote 4 months ago: Do you remember the days of the full banner ad? 468×60s were a product of a new medium, limited … more →

Tags: Advertising Campaigns, custom ad compaigns, trends in online advertising

Yahoo Includes Images and Video in Ads

seodilip4u wrote 4 months ago: The New York Times is reporting that Yahoo plans to introduce video and images into paid search ads. … more →

Tags: Yahoo, advertising, image ads, search ads, video ads, rich search ads, paid advertising, Yahoo Advertising

The Question: Marketing Mix in Combination with Different Digital Media Channels

moniagalardi wrote 5 months ago: The Question was: What do you suggest to your customers when they need to understand the sequence an … more →

Tags: Web 2.0, Digital Marketing, Search Engines, webanalytics, media channel, Search Engine, Webanalytics, Digital Media Channels, Marketing Mix

The US Internet Advertising Landscape3 comments

Idea Chamber wrote 6 months ago: The US Internet Advertising Landscape: Part 1- Overview and Top Level Opportunities In my quest to … more →

Tags: market sizing, Digital signage, internet advertising spend, mobile ads, online classifieds, Search Marketing, video ads

Display advertising generates demand; search advertising fulfills demand6 comments

jeremyliew wrote 7 months ago: I’ve been meaning to write up a summary of the new Comscore whitepaper, Whither the Click?, wh … more →

Tags: advertising


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