Blogs about: Display Advertising
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Some Credit to BigSoccer.com, but media waste too
BigSoccer.com must be doing a behavioral targeting campaign since I am constantly seeing ads promoting ManU kits and the latest boots. I recently went to a soccer site to see when the Chelsea vs. Live… more →
online & interactive marketing thoughts & banter
Twitpic Pop Up Display Ads
Tim Cohn wrote 3 days ago: I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following … more →
OPA's Increased Ad Sizes Go Live
Gerrit Eicker wrote 1 week ago: Members of the Online Publishers Association (OPA) start using its new, oversized display ad units; … more →
Improving online advertising - a Monday morning link
Jonathan wrote 1 week ago: Display has fallen short but to make money, something must be done: Interesting article by Peter Kir … more →
Volkswagen's tweetfeed analysis
longtale wrote 1 week ago: Some really clever consumer analysis done in situ. Brilliant example of engaging prospects by usi … more →
Great study on the impact of "branding" online banners. Time to think beyond the click.
tfstern wrote 1 week ago: http://www.online-publishers.org/media/1059_W_TheSilentClick_OPA.pdf … more →
DIY: Yahoo My Display Ads
Gerrit Eicker wrote 2 weeks ago: Yahoo My Display Ads, a DIY display ad builder, aims to win over local and convert search advertiser … more →
Video Game Industry: IAB Guidelines for In-Game Advertising Measurements
AffiliateGeek wrote 3 weeks ago: The Interactive Advertising Bureau is finally tightening their guidelines for advertising in the vid … more →
Ads that annoy and other stories…
vedinteractive wrote 3 weeks ago: Okay, not to be a complete anti marketing person, because god knows I wouldn’t be able to pay … more →
ROI marketing attribution with Google Analytics
Will Scully-Power wrote 1 month ago: Does display advertising really help search conversions? Don’t guess – now you can know … more →
Better incentives can improve online advertising.
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Mike Speiser wrote 1 month ago: I love my TiVo, in no small part because it helps me avoid really bad advertisements. But whenever … more →
Online Display Advertising: 31% Direct Response
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Gerrit Eicker wrote 1 month ago: iProspect: Online display advertising is far from dead. 31% direct response makes it a potent channe … more →
BadMen – mature thinking needed in Digital Advertising
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feesch wrote 1 month ago: The last 24 hours I have been presenting some new global data findings to various members of the ind … more →
Yahoo! Proposes Smarter Ads
Rakesh Raman wrote 1 month ago: Introduced today (May 21), Yahoo!’s display advertising solutions for marketers will leverage third- … more →
Affiliate marketing, business to business synergy
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oceaninternetmarketing wrote 1 month ago: Affiliate marketing is an Internet based advertising practice where a business rewards one or more a … more →
More Than The Sum Of Its Parts: Combining Search and Display
toddswickard wrote 1 month ago: With web users spending 95% of their online time browsing websites with advertisements, it’s no surp … more →
Banner ads for the digital generation
oceaninternetmarketing wrote 2 months ago: Examples of old-school display advertisements are large colorful billboard ads of sexy women drinkin … more →
Really simple spiel
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longtale wrote 2 months ago: Following my previous post ruing the lack of message clarity in digital marketing, here’s an i … more →
Advertising: Time Targeting
Gerrit Eicker wrote 2 months ago: IAB/Lightspeed study: Most advertisers underestimate the power of time targeting online; http://tr.i … more →
Online Business in Kazakhstan - Complicated State of Affairs
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dkogan wrote 2 months ago: I haven’t blogged for several weeks now, mostly because I was traveling from the U.S. to Kazak … more →
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