Artifx Media Inc. http://www.artifxmedia.com

I have talked a lot about branding and how important your business imaging really is. So today I wanted to talk about the slogan. Once your logo and image is where you like it, coming up with a slogan is a really fun way to tell the consumer what your all about. Let’s play a fun game; I’m going to throw out some slogans and you are going to try to identify the advertiser. There is no test, these are super easy to get!

Advertising Slogan #1) “Plop, plop; fizz, fizz; oh, what a relief it is!”

Who’s said this:____________________________________

Advertising Slogan #2) ”Finger-lickin’ good!”

Who’s said this:____________________________________

Advertising Slogan #3) ”Good to the last drop.”

Who’s said this:_____________________________________

Advertising Slogan #4) ”Breakfast of Champions”

Who’s said this:_____________________________________

Answers in a minute.

Did you know this? In 2000, a study was carried out that determined that more United States college students remembered advertising slogans than the importance of the date July 4, 1776. While 90% remembered slogans such as “yo quiero Taco Bell” and “Just Do It,” 40% did not know that July 4, 1776 was the date the United States declared independence.

Ready for the answers? If you said ……

#1) Alka Seltzer www.alka-seltzer.com

#2) Kentucky Fried Chicken www.kfc.com

#3) Maxwell House www.kraftbrands.com

#4) Wheaties www.wheaties.com

Then you were correct!

You see slogans are fun! They are a great way for your products to become woven into the fabric of our everyday lives. When we think of a slogan we associate the slogan to the product and that gives your business top of mind awareness.

The city where my firm is located hosts one of the biggest and best rodeo’s in the nation. The Pendleton Round-Up was voted the #1 rodeo attraction by Western Horseman magazine www.westernhorseman.com if you are familiar with the Round-Up at all you would know that our slogan is “Let’er Buck“, hearing or reading this slogan anywhere is synonymous with our rodeo.

My firm creates slogans, develops campaigns that can keep your product humming in the hearts and minds of the consumer.

I challenge you to come up with some great slogans for your business and share them with me. Send me an email with your slogans I would love to publish some of them as a follow-up to this blog. If you are in need of a slogan, my firm is available and loves to create these fun campaigns.

Artifx Media Inc is a Full Service Advertising Firm, if you would like help with your branding or any other service we can provide please check us out at www.artifxmedia.com or email us at info@artifxmedia.com we would be happy to help you.

Ciao,

Jeff

Is your business a social business?

Artifx Media Inc. http://www.artifxmedia.com

Social media marketing is a recent addition to organizations’ integrated marketing communications plans over the past few years. Integrated marketing communications is a principle organizations follow to connect with their targeted markets, for more on target markets please read my last blog. Integrated marketing communications coordinates the elements of the promotional mix; advertising, personal selling, public relations, publicity, direct marketing, and sales promotion.

In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms, at my firm Artifx Media Inc. we execute a comprehensive strategy using social media with traditional Medias to create a synergy, but also keeping consistency. (See my blog about consistency in advertising).

However, the growth of social media has impacted the way organizations communicate. Now companies with the help of firms like mine can utilize an arsenal of tools that allow people to build social and business connections, share information and collaborate on projects online making their business’s a social business. So I ask you … is your business a social business?

I spoke with a client yesterday nice people. I asked them a series of questions; “Do you showcase your work online?”; “How often do you blog about your products?”; “Do you update your website frequently”? He replied … “No”, “I don’t” and “I don’t have a website”. To take you back in time a few steps this is the same business owner that has a very visual business his product must be seen similar to an art piece you have to see it to appreciate it. I just about fell from my chair! They went on to complained about how business is slow and they are not getting any calls or traffic. The bottom-line is they are completely off the grid in a business world of technology.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. I call this the “viral referral effect”, and I implement this strategy with all my clients.

Social media has become a platform that is easily accessible to anyone with internet access, and now mobile devices even, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Did you know that age groups 50+ are the fastest growing demo for social media and digital marketing targets?

Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With services like Twitter, Facebook and many others, the barrier to enter in social media is greatly reduced. Organizations can receive direct feedback from their customers and targeted markets.

Analytics and Metrics

No campaign is complete without the proper analytics and metrics to measure the success of every facet of the campaign. Here is just a sample of the questions that our analytic tools answer:

How many leads or sales is your blog producing?

How many evangelists and fans have Twitter and Facebook created

Who are your evangelists and fans and how can you reward them

How much traffic have bloggers and Twitter users produced for your site

What is the conversion rate for each of your social tools?

By analyzing these metrics, Artifx Media Inc. is able to adjust and revise the campaign to maximize ROI. Let’s face it you’re a business owner you don’t have the time to manage all these aspects of social media and all the other forms of media you’re using. Artifx Media Inc. will provide that much-needed support you’re looking for to take your business to another level.

Artifx Media Inc is a Full Service Advertising Firm, if you would like help with your Social Media or any other service we can provide please check us out at http://www.artifxmedia.com or email us at info@artifxmedia.com we would be happy to help you.

Ciao,

Jeff

http://www.artifxmedia.com

“Can inconsistent advertising produce a successful brand?” I ask this question to all of my clients. I’m curious of their responses.  Ads (Image)consistencies across all the various forms of Medias are and so far have been the staple advice for my firm Artifx Media Inc.  So with a massive amount of research on this subject I dive in head first on the topic to share with you.

I start with  research into some of the basic principles of marketing. So much data exists on consistency vs non, but it is usually in the form of short, non-detailed articles that mention the importance of consistency without going into further detail.

Some of the articles, however, claim that consistency in advertising is not a must for producing a successful brand. This statement got me wondering, “could both consistency and in-consistency in your advertising both work?”

It depends on how you define consistency. In a study I did for a client, using marketing response modeling, I looked at a period where a brand had 11 different copies running over a 12 month period and compared that with a period when only 3 consistent copies were run. The latter was found to be far more effective in generating incremental sales. The lesson here seems to be that the more different messages you put out there, the less consumers grab onto it and buy less of your product. This study would show; so far our methods are correct (consistency 1 vs. in-consistency 0)

So this got me thinking I needed to poll some of the gurus on this subject and see if they agree with me. Here is what I found out.

I decided to attend an online academic presentation. The presenter examined the history of successful brands and argued that their advertising was very inconsistent over time: it just went with the times. His example was the Bud Light commercials in the 90s and his advice clear: make sure you know what your consumers are into at the moment and cater to it in your advertising. (This is good Artifx Media Inc. does in-depth client/consumer interviews prior to establishing a strategic marketing plan for our clients)

However, another brand guru in the audience strongly disagreed with this advice. He pointed to several cases of long-running consistent advertising (at least at the benefit level; ad copies of course change) with great success. A slogan like ‘Just do it’ has great appeal over time; Nike just puts a few different perspectives on it.

So I chime in, I would argue that lots of inconsistent advertising is caused by the fact that each separate ad campaign did not work for the company (either because of communications flaws or flaws in value proposition): think about Miller Light in the 90s, and possibly Ford campaigns (‘Build for the road ahead’ had little differential advantage in my eyes, and was picked on by Toyota saying ‘build for the many roads ahead’. In contrast ‘build Ford tough’ seems to work for trucks).

So now it seems some of the experts are divided on the subject. So I decide to look at some of the campaigns I can recall myself as the most memorable.

I looked to some of my favorite branding/marketing successes like; the Marlboro campaign. It’s been consistent in its message for a very long time, while adapting to new markets and advertising regulations the Marlboro campaign is a great example of consistency. Today’s imagery and message have changed little from its introductory campaign in the 50’s.Without a brand strategy; it’s going to be tough to be consistent. So far so good for us, Artifx Media Inc. is advising/consulting our clients with very solid data behind us. (Consistency 3 vs. Non-Consistency 1)

I decide to speak with my college marketing professor about the subject.  Below is the conversation. It turns out that even he concurs with the way we think here at Artifx Media Inc.

Professor ~ “Inconsistent advertising cannot produce a successful brand think about successful brands such as Nike, Intel, Disney, McDonald’s, Apple. By reviewing their ads you’ll see that each piece is consistent in look, font, attitude and message. Not only are they consistent with their advertising, they are consistent with every aspect of marketing – from logo usage, to package design to web site and brand extensions.”

Me ~ “Yes, if you watch these brands long enough you will see updates to color, type and even photo styles but these are simply ways to keep the company “fresh” in the minds of the consumers and keep up with the times.”

Professor ~ “Unless your target audience is constantly changing, your advertising better be consistent.”

Me ~ “Advertising alone does not build a brand. Many many things contribute to a brand and a brand image including the product or service itself, packaging, ALL forms of promotions and communications, people to people interactions, etc.”

Consistency 4 vs. Non-Consistency 1

So it appears that after all of the research I have done on the subject our firm is right on the money keeping it consistent. I encourage you to check out some of the campaigns mentioned in this blog to see what visual images stayed consistent over time. It’s also fun to reminisce about old ads you may have seen as a kid.  

We have a saying here at Artifx Media Inc. “Say it well and say it often”. A consistent message that isn’t producing results is a waste of money. Contact Artifx Media Inc. for a complete consultation about your business marketing strategies.

Artifx Media Inc is a Full Service Advertising Firm, if you would like help with your branding or any other service we can provide please check us out at www.artifxmedia.com or email us at info@artifxmedia.com we would be happy to help you.

Ciao,

Jeff

Artifx Media Inc. http://www.artifxmedia.com

10 Reasons websites fail

Perhaps you have attempted (maybe more than once) to have a website. You may have signed up late at night on one of the countless web hosting plans that are on the web and for only $12.95 you were up and running. Or maybe you went all out and hired a web designer spending a thousand dollars or more having them build your site and shopping cart.

You dreamed of that customer hundreds of miles away logging into the Internet, searching on Google or Yahoo and easily finding your product or service. So you built your site and waited and waited.

“FAIL”, no one showed up. You haven’t even gotten one single customer from your efforts and expense. You failed on the web. You joined the ranks of millions of others that have gone before and will go after you. Your website failed.

You are not alone. Out of the almost 56 million websites on the web, fewer than 500,000 of them have any real traffic to speak of. Let me say that another way. There are over 55 ½ million websites on the Internet that are complete failures because they have no real traffic. So if you have been one of those 55 ½ million, don’t worry, it happens to many people..

What is failure?

What is failure? Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your product? How would they know where you are located and that you have the exact thing that they are looking for?

Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.

1. Websites fail because of lack of content. In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content. Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines.

I am talking about writing real content on your site that answers a question for a searcher. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Seattle, WA” they are looking for information, not a particular real estate agent.

Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, then you will never be found.

2. There is a general lack of planning before signing up for a domain. There are so many people who sign up for a domain by selecting domain names like, ourchurch.tv” or “bobsmithscrealty.net“.

There is almost no bigger mistake to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Seattle homes for sale.” And in the above example of Our Church, the domain screams, “the .org was taken, so I took the .tv that was available.” Both of these examples are big mistakes. Your domain name should answer a question that is being asked and describe your offering. It should describe action, not identity.

3. Most website owners don’t update or proofread their sites. I know that it is hard to believe, but there are lots of people who spend thousands of dollars on a website only to let it sit there and do nothing for them. I cannot tell you how many sites I have visited with glaring mistakes in language, verb usage or vocabulary. I have seen the English language torn apart on supposedly professional websites. I have visited sites with tons of broken links instantly turning me away, never to come back. When people click away, they won’t come back.

Not much will make a surfer click away from your site faster than errors and broken links. Those problems are so easily fixed, but people fail to check their sites on a regular basis. However, just having a grammatically perfect website is not enough. You have to be constantly adding and updating your information to it so that the Search Engines will want to keep putting you at the top of their lists. When the Search Engines visit your site with their spider programs, they look for the last time the site was updated. The more it is updated, the better ranking you will enjoy.

4. Websites fail because of too many banner ads, colors, flashy text or external links. Websites that look (and are) one huge ad or one big sales pitch will usually fail. Why? People see hundreds of ads each and every day on billboards & TV. They hear them on the radio while they are driving and they see them all over the web. If your website is not focused on what you do, then surfers will click away.

There are tons of other websites that will create banner ads for you to place on your site. Don’t do it. They don’t work, they won’t make you any money and you are just helping that company’s search ranking. Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.

5. Way too much money is spent for a website, hosting, setup and domain name with little to nothing in the way of support after the launch. Artifx Media Inc. spends the time, the research and the monthly maintenance that your site deserves. Your investment in your website should be like other business investments that you make. It should see a ROI. We can do that with your site.

6. Website owners don’t spend enough time researching keywords. Keywords are an important part of how a Search Engine finds your website. Choosing the right keywords doesn’t mean coming up with a list in your head.

It means spending some time using web-based tools to help you find what people are actually searching for when using the Internet. Wouldn’t you like to know what people are searching for before writing pages on your website? Artifx Media Inc. finds all of the related search keywords to your business and helps our clients define their keyword searches.

There are so many tools out there that it is beyond the scope of this article, but as a reason for failure, this is one of the big ones.

7. People do not spend time optimizing their pages to be found by search engines. Many people will pay for a “Search Engine Optimizer” (SEOs) that will get them to the top 10 on Google, Yahoo, and MSN.

Please remember that only 10 can be in the top ten for each keyword search and those are the ones who have built their pages with the content that puts them there and keeps them there.

The best computer engineers in the world work for Yahoo, Google and MSN and they will not be tricked into letting you into the top ten, the top thirty or the top 1,000 for that matter. They will let you in if your page offers relevant content that their searches are looking for though. And, once you make it into the top ten the honest way, it is really hard to drop out of it. Artifx Media Inc. can help your company’s website get in the top rankings of search engines the right way.

8. People that have websites don’t respond to visitors in a timely manner. It simply baffles me, people do not respond to inquiries on from their websites. Recently, I contacted several printing companies when I was moving. I was relocating our advertising firm, Artifx Media Inc. to Pendleton from Portland which is 192 miles away and I found some printers that I thought could help me print some urgent work. I sent emails to them all (about 5 of them) and only one emailed me back within 24 hours. The others either waited over a week or did not email at all. That is a whopping 80% with poor response times.

I cannot tell how this will kill your business. Of course I chose to work with the one that did contact me and we were printing within 2 days. Point is, you have to email visitors back quickly or they will find someone else. Not only do you need to respond quickly, you need to respond professionally and you need to let them know that you read and understand their email. You should include all of your contact information and you have to use ‘spell-check’.

9. People fail to register their sites on the local search engines: Did you know that the major Search Engines are pouring millions of dollars into developing their local searches? What does this mean? It means the major SE’s have overtaken the Yellow Pages as the number one medium for searching a local business. Engineers are working around the clock now to create formulas that point searchers in the right direction and towards local vendors that can meet their needs. Are they pointing towards your business?

Everyone from dentists to hair salons who don’t show up on the local search will be at a disadvantage. In my estimate, a full 90% of sites are not showing up in the local searches and will be passed by their competition very soon.

10. The biggest reason that websites fail is when people do nothing. Yes, there are so many things you can do wrong that will make your website basically useless, but the worst one of all is not having a site. Today people surf the web. This is just a fact. The Internet is no longer a luxury; it is used daily by millions and millions of Americans. They are searching for your help right now and if you don’t have a place on the web where they can find you, then they won’t.

Artifx Media Inc is a Full Service Advertising Firm, if you would like help with your branding or any other service we can provide please check us out at http://www.artifxmedia.com or email us at info@artifxmedia.com we would be happy to help you.

Ciao,

Jeff

Follow us on Twitter @artifxmedia or check us out on Facebook at “Artifx Media Inc”

Artifx Media Inc http://www.artifxmedia.com

How well is your business branded? This is my favorite subject. I love branding. Let’s face it anyone can run a newspaper ad selling their products or anyone can run a radio ad about their business services. But not everyone has taken that much-needed time to really sit down and brand themselves well. This little word gets over looked a lot.

This is my favorite part about what I do as a Full Service Advertising Agency. I love meeting with clients, to really get to know their buisness well enough to create their brand that pops. The best brand is one that is on the sub-conscience minds of the consumer. Below is a fun way I like to show my clients how important branding really is.

The Branding Game.

We’re going to play a short game. You ready? You have to answer six questions. No peeking ahead!

 1. If your cut your finger, you would go to the bathroom and get a _____________.

2. If you were thirsty at work, you’d go to the _________________ and buy a soda.

3. On the way home from work, you need to stop at __________________ to buy a new tv.

4. I can’t start my day without going through the drive thru at _________________.

5. I need to load more music onto my _________________.

We’ll hold off on number 6 for a minute.

Now comes the fun part. I’m going to guess your answers. Now it is fair to say that I do not have any prior knowledge as to who is reading this right now, at this moment. I’ve always been a fan of magic tricks, but this is no magic trick. I am willing to bet that I have at least one of your answers correct. There is a very good chance that I have more than 3. Let’s see how close I came.

1. Band-aid

2. Coke machine

3. Best Buy

4. Dunkin Donuts

5. iPod

 We tend to think in brands. For example, maybe for number 4, you said “Starbucks.” Possibly you said a different store than Best Buy for number 3. However,I am pretty sure that most people did not say:

1. Plastic adhesive strip

2. Vending machine

3. Electronics store

4. My local coffee shop

5. Personal mp3 portable device

Your company’s goal needs to be: Our product must become synonymous with our brand. There are whole sections of the country that call any soda “coke”. Can you imagine working for Pepsi, walking into an establishment, and having someone refer to the bottle of soda you are selling as, “Some of that Pepsi coke”? Ideally, you want your customers to stop referring to your product by its generic name, and refer to it only via your brand. What you need to figure out, for your specific product, is how to accomplish this feat. It is not the same for every product, and you need to spend some serious time looking into the demographics and psychographics surrounding your specific products.

I skipped question number six.

6. If I needed (what you’re selling) I’d pick up the phone and call ________________.

I sincerely hope that eventually, everyone asked this question will say your company’s name.

Artifx Media Inc is a Full Service Advertising Firm, if you would like help with your branding or any other service we can provide please check us out at www.artifxmedia.com or email us at info@artifxmedia.com we would be happy to help you.

Ciao,

Jeff

Ad for GMA magazine

This was an ad that was done for a campaign for World Vision Artist Associates division. Items included were display banners, postcards, post-it notes, signage, raffle cards and gift card art.

Vehicle Sign Writing and graphics in Worthing, Brighton and Sussex is a the most cost effective form of advertising for an business, along with the positive image of professionalism it shows.

Play day - Digitally printed PVC banner

Having sponsored Play Day in 2009 their launch, Origin again support their cause by sponsoring them in 2010.  We designed and printed the advertising banners, double sided full colour A6 card flyers (5000) and also their posters.

Good luck again this summer guys – if you can get down there it’s at the Broadwater Green in Worthing Sussex on the 4th of August, starts at 10.am

Counter illusion – which could confuse anyone at the first glance. Check more out here

bus wrap comp

This was a fun project. Rory called me from the road and needed this turned around very quickly (which is really my specialty) He sent me the picture of the bus and I put together a comp that was then sent to the sign company that recreated the wraps for Joey and Rory’s tour bus. Just as a footnote here… besides being a great songwriter and guitar player and singer, Rory is pretty good doing art and Photoshop stuff also.

To see the full blog content follow the link below to it’s new location:
http://www.letterworks.co.uk/blog/2010/02/27/tfma-v-publishing-expo/

“The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory”

Aldo Gucci

A recent call from a potential client illustrates an unfortunate trend in the trade show exhibit industry–poor quality imports.

The call was an inquiry for replacement graphic mural panels for an existing curved pop-up display for trade shows.  The caller was not happy with the poor quality of the imported display and graphics delivered to her.

Her first question was whether we could do it and whether we print our graphics here in the United States.  Her next question was about the materials we use to produce the graphic panels.  Quality was important.

We’ve received this type of call several times lately.

Everyone has a budget and wants the most value for it.  So it’s no surprise trade show managers are attracted to low prices on exhibit web sites.

But there is one tactic in particular that exhibit buyers should be aware of before they buy.

Most of these products come directly from China–not just the hardware, but the graphics too.  Shipping and customs, etc., take time and fees.  Standard turnaround is at least 10 working days, maybe more.  If that suits the buyer’s schedule, fine.  But if the products are needed sooner (a selection in a drop-down menu) the prices rise sharply.  Sometimes as much as double the standard price.

And, if there are snags in the transaction, you go back into the queue and your time frame may be an additional 10 working days or so to receive a replacement or resolve the issue.

Then there is the issue of service, and resolving errors or dissatisfaction.

Some of these web sites are very small operations, just a person or two, working from a desk and a phone, selling for overseas vendors.  There is no real organization at work to ensure accountability and quality.

So when something goes awry, you may spend more money to fix it, or get it sooner, as you would have buying from a better-established provider here in the United States.  Or, as in the case of my recent call, the cost to replace it with a better quality solution.

A little effort to know your vendor, the quality of the products and where they are produced can prevent a costly mistake later.

Consider the length of time the company has been in business, and the longevity and stability of their relationships with their suppliers.  Are the products produced in ISO Certified facilities, where quality standards are in place?

And, finally what are the guarantees and warranties?  Who can you call and how quickly will the issue be resolved?

I welcome your comments and feedback.

“I just feel like no matter how long I’ve been in business in this town, I still have to fight for recognition. If it isn’t a referral, I feel like I am starting from square one with every potential customer,” he said. “I’ve got to do something.” In this client’s case, he already had a logo, he just wasn’t really using it. We went through the normal laundry list of marketing materials that he wanted to roll out over the next few months and decided that the quickest way to jump start his brand was to “logo-up” his work vans. We wrapped his vans with HUGE logos and a phone number. You could see these things coming from over a mile away!

What did it do for him? In a matter of six months customers were asking how many trucks he had because they were seeing them and I quote, “everywhere.” He went from nobody ever having seen or heard of him unless it was a referral to, “you guys are everywhere, you must be huge!” So how many work trucks did his company have on the road in the Phoenix and surrounding area? 40? 50? No… the answer was six. How in the world do six branded vehicles make a noticeable, memorable impact on a valley with three million residents? Visual images, once noticed, tend to multiply in our minds. A great example of this is when you buy a new car. You see a variety of vehicles on the road everyday and give them little thought. But now that you are driving a silver Honda minivan… you seem to see them everywhere! You never noticed them before, where did they all come from?

We’ve all experienced this phenomenon. Now get out there and do it with your brand. Get noticed and let the public start to multiply images of your brand in their minds. There’s no sweeter sound when meeting a new client than these words… “Oh yeah, I’ve heard of you guys.”

Brand multiplication happens…

6' x 4' banner - location map for AIDS Tour exhibit

Some of my more detailed work involves creating maps, like this one for World Vision Experience: AIDS Tour. This was done with Jackie Ostile and Lindsey Moore of World Vision. Although I haven’t seen it, this is suppose to be a very powerful exhibit and you should try to go see it if it comes to your part of the country.

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

Click to know vibrating bluetooth Bracelet wiht LCD Display

Moreover, it can provide you 30 feet of wireless range connectivity. It is expected to be available in May at the price of USD $129-$149.

[ More ]

Whether you’re looking for brand new graphics to go with your display, or replacement graphics for an older display, our graphics department can help you produce well-designed and properly formatted trade show graphics. We work with large graphic houses across the country to produce pop up display graphics, fabric graphics, and outdoor graphics that are guaranteed to remain vibrant for as long as you own your trade show exhibit.

We staff graphic designers who are ready to help you format and design your graphic files. Our designers have a great deal of experience in the trade show marketing industry, and they have been trained to understand what works and what doesn’t work at trade shows. This experience will prove to be an invaluable asset when designing your trade show graphics. On average, we find that clients are much more pleased with their exhibiting experience when they use our in-house graphic services.