Tags » Donor Cultivation

How Marketing Automation Will Raise More Money For Your Non-Profit

With more than 1.5 million nonprofits in the U.S. today – a 25% increase in just the last decade, according to Urban Institute – the nonprofit marketplace is saturated. 397 more words

Marketing Automation

More Math for Fundraisers

Following on my last post on Math for Fundraisers, talking about the “equation” for seeking gifts, in my same meetings we discussed how many prospects we were going to need to identify. 841 more words


Math for Fundraisers

During my recent travels I was able to meet in Kampala, Uganda and Nairobi, Kenya with my far-flung colleagues (from Chicago, USA and London, UK) as we presented to the President of The Aga Khan University (AKU) our progress thus far. 267 more words


Transfer of Trust

When working with donors to identify prospective donors who may wish to support your charity, an important part of relationship building is what I call “transfer of trust.” 605 more words