Blogs about: Douglas Holt
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Revisited: How Coke Became Coke
[Love, Peace & Iconic Brands - part 1 2 3 4 5] The told and re-told Coca-Cola story is seen anew in this branding paradigm in which cultural relevancy is it, the money. Being in tune with pains an… more →
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Revisited: How Coke Became Coke
bopoly wrote 1 month ago: [Love, Peace & Iconic Brands - part 1 2 3 4 5] The told and re-told Coca-Cola story is seen anew … more →
From Emotion to Identity: Iconics
bopoly wrote 1 month ago: [Love, Peace & Iconic Brands -- part 1, 2, 3, 4, 5] When people argue that virtues of private en … more →
Digestion: The Problem with Viral Branding
nmdjohn wrote 3 months ago: A few thoughts on Douglas Holt’s “The Problem with Viral Branding”: It’s imp … more →
What Marketing has to do with Cultural Studies
hartwin kostron wrote 4 months ago: As the main subjects of my diploma studies are literature, linguistics, media and cultural studies, … more →
What Marketing has to do with Cultural Studies
hartwin kostron wrote 4 months ago: As the main subjects of my diploma studies are literature, linguistics, media and cultural studies, … more →
LOVE, PEACE AND ICONIC BRANDS
bopoly wrote 7 months ago: When people argue that virtues of private enterprise extend to things like social integration and co … more →
Rebranding Brand America
— 1 comment
thenextwavefutures wrote 10 months ago: Image by Andrew Lockhart Andy Stubbings writes: Much has been written about the effect that Barack O … more →
Building 'Brandtopias'—How Top Brands Tap into Society
Kees Winkel wrote 1 year ago: Questing ‘Tap-in’ strategies, I stumbled upon this article about brandtopias. Although it was publis … more →
Love, Peace and Iconic Brands
bopoly wrote 7 months ago: When people argue that virtues of private enterprise extend to things like social integration and co … more →
