Paper & Tissue Bird Ornament: , originally uploaded by Foxytocin.

I’m posting the instructions and oodles of photos on my flickr account. The link you will need: http://www.flickr.com/photos/39683181@N08/sets/72157622868302284/detail/
If you use this, I’d love to hear from you!

What they say…This is for hair that is frequently exposed to heat styling damage. The lightweight heat activated mist defends the internal structure of your hair from drying and damaging effects caused by blow dryers, curling irons and hair straighteners, leaving hair feeling conditioned, soft & shiny.

I found this to be great. After i use it, my hair is soft and not sticky like i’ve found with other products. My hair seems to stay straight longer too which is fab because i have naturally wavy hair, and it smells gorgeous! The only thing is that it’s only 150ml which for me is ok because i don’t straighten it every day, but for someone who does, it wouldnt last them as long as bigger bottles, but for £2.99 it’s a bargain anyway.

Today in class we talked about advertising and how it affects women. We watched a video from like 10 years ago called “Killing Us Softly”, a film that talked about how women in the advertising industry are flawless, unrealistic, and how they are made into sex symbols, made into objects instead of real people so that when real people see them in magazines, we are chasing after something that’s not even real. They want women to be innocent but sexy, virginal but experienced, and so on. It was amazing to watch, and some of the ads really made my mouth drop wide open because of the blatant use of sexual references made or just the dehumanization of women. I was in awe about how much women are objectified in the advertising world. If you get time, go to youtube and type in “Killing Us Softly”, we watched the third one. It’s from 1990, but it still very much applies. It’s pretty long, but it’s great for research or just to think about. We also watched this video, and it’s pretty crazy. Kind of scary, actually.

I was originally looking for a video I had found the other week that a YouTuber made about a male version of Dove’s Campaign for Real Beauty, when I came upon this:

It’s a video (not quite sure if it’s an ad) of men being asked what comfort means to them.

I had no idea Unilever, the company Dove belongs to, launched products for men in Italy in September 2009. It’s called Dove Men + Care.

Although I think this is a student project, could Dove Men + Care create a self-confidence campaign (similar to what my last Dove post was about) geared just toward men? Could DM + C really become the male equivalent of the “standard” Dove?

Unilever wanted to broaden its demographic for soap products. According to CosmeticsDesign.com:

A brand spokesperson for Unilever Italy told Cosmetics Design that the main aim in this decision was to ‘tap into Italy’s growing male grooming market, starting in the two segments that the Dove brand is already known for: deodorants and body wash.’

 According to MarketingWeek.co.uk, the brand’s target audience is “over 35-year-olds.” The shower gels and deoderants come in two types: Extra Fresh and Clean Comfort.

Daryl Fielding, the woman who’s credited with creating Dove’s campaign strategy for Real Beauty, said, “The essence of the brand is about honesty and not conforming to stereotypes of beauty. That essence is eminently usable for a men’s brand.”

In addition to Italy, Dove Men + Care is also in Belgium and the Netherlands. The Marketing Week article says Unilever has ”no imminent plans for a UK launch.”

Would this product be better suited for European countries? Would it work in the United States, or will the machismo mentality make it difficult for consumers to dissociate Dove as a women-only brand?

In 2004, Dove launched the very successful Campaign for Real Beauty which features real women, not models, advertising Dove’s firming cream. The advertisements focus on promoting real, natural beauty, in an effort to offset the unrealistically thin and unhealthy images associated with modeling.

In 2004, Dove released a study that they used as a spring board to launch their Campaign for Real Beauty. They found that:

• Only 2% of women describe themselves as beautiful.

• 63% agree that society expects women to enhance their physical attractiveness.

• 45% of women feel women who are more beautiful have greater opportunities in life.

• More than 68% of women strongly agree that the media and advertising set an unrealistic standard of beauty that more women can’t ever achieve.

• 76% wish female beauty was portrayed in the media as being made up of more than just physical attractiveness.

• 75% went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.

Some advertising and PR

Dove used mobile billboards in major cities.  A featured interactive billboard, located in New York’s Times Square highlighted and kept a running tally of the votes submitted for a “Wrinkled? Wonderful?” ad. The Campaign for Real Beauty launched in New York City with a panel discussion about beauty. The kick-off was co-hosted by American Women in Radio and Television®, and featured Dr. Nancy Etcoff of Harvard University; Mindy Herman, former CEO, E! Entertainment Television; Andi Bernstein, Vice President, Special Projects, Oxygen Media and other media and beauty leaders

Dove established the Dove Self-Esteem Fund to raise awareness among young girls of the link between beauty and body-related self-esteem. Dove funds programs that raise self-esteem in girls and young women.

In many of the articles written about Campaign For Real Beauty, information and statistics on the campaign came directly from Dove, including the Dove Global Study. According to a blog written by PSU students, the publicity for Campaign For Real Beauty generated more than 650 million imprints during the summer of 2005 alone.Of the 22 articles collected for this project:

• 18 directly discussed some aspect of an ad made by Dove for the Campaign For Real Beauty.

• 10 had a direct quote from someone representing Dove or Unilever.

• 17 used some element of a press release to add to their story.

• 7 mentioned the Campaign For Real Beauty website

• 6 mentioned the Dove Global Study and/or used statistics from the study.

• 17 articles covered Campaign For Real Beauty positively, praising the campaign.

• Only 5 articles criticized the campaign.

The Newest Advertising Campaign

The newest advertising campaign features several women singing “Do your ears hang low?”. I think this commercial is very clever and grabs the audience’s attention. This campaign is a collaborative effort with Walmart for the Dove pro-age product. The ending tag is “Find real beauty, for less.” Here is the commercial.

Another initiative Dove has taken in the same light is to collaborate with Girls Inc., Girl Scouts and Boys & Girls Club of America. Dove is promoting the same values of beauty to the young girls in these groups. The hope is to create a new image for women and I think this is a great initiative that needs to continue.

Voi ce bifaţi?

De câţiva ani buni, Dove a devenit sinonim cu redefinirea frumuseţii naturale (Pentru unii… Iar pentru altii, e sinonim cu o campanie publicitară genială). Cred că toată lumea a văzut reclame Dove cu fete mai plinuţe, femei mai în vârstă (pro age şi nu anti-age!) şi fetiţe cu pistrui – pe scurt, oameni pe care rar îi vezi în reclame. Campania pentru frumuseţea adevărată (“Campaign for Real Beauty”) a avut un succes imens în toate ţările unde a fost lansată. Mesajul e cât se poate de clar şi de simpatic – şi, mi se pare, pro-feminist. Şi totuşi, din câte am observat în ultima vreme, o parte din blogosfera feministă strâmbă din nas acuzându-i de ipocrizie pe creatorii campaniei. Motivele? Iată două dintre cele mai des amintite:

• Dove, o companie care vrea să ne convingă că frumuseţea naturală e cea adevărată şi micile defecte te fac mai frumoasă, încearcă să vândă – surprize, surprize – produse de frumuseţe.
• Unilever, compania-mamă a firmei Dove, fabrică şi produse Axe, celebre datorită unor reclame sexiste (sau cel puţin bizare)

În primul rând, să fim serioşi: campania are un anumit farmec şi, cel mai important, funcţionează. Trebuie să recunosc: vara asta, când m-am dus să-mi cumpăr loţiune de corp autobronzantă, mă aflam în faţa raftului şi puteam să aleg între un produs Nivea şi unul Dove. Sunt sigură că din punctul de vedere al calităţii, nu prea există diferenţe între cele două… Totuşi, în mod automat mi-am întins mâna după cel de la Dove. Şi nu cred că din întâmplare… Înainte să încep să scriu acest articol, din curiozitate am deschis dulăpiorul de baie să văd câte produse Dove am fără să ştiu de ele. Şi, într-adevăr, am găsit loţiune de corp, deodorant şi săpun – toate de la Dove.

În ceea ce priveşte acuzaţia că cei de la Dove sunt ipocriţi, eu zic să nu ne fraierim. Pe de o parte, părerea mea e că produsele Dove nu sunt neapărat produse de frumuseţe. Eu le consider mai mult produse de igienă. Vrem, nu vrem, (sper că) toţi folosim săpun, gel de duş şi şampon. Pe de altă parte, e clar că în primul rând compania vrea să îşi vândă produsele. Normal că nu au inventat această campanie pentru a schimba imaginea frumuseţii, ci pentru a-şi creşte vânzările. Dar, în acest caz, cred că mijloacele scuză scopul… Adevărul e că Dove a donat sume frumoase în sprijinul unor cauze bune, a înfiinţat Dove Self-Esteem Fund şi organizează workshop-uri pentru a dezvolta încrederea în sine a fetelor tinere.

Aşa că eu rămân pro-Dove, chiar dacă are defecte. De ce? De asta:

Şi de asta:

Il 6 novembre scorso alcuni malati di Sclerosi laterale amiotrofica hanno intrapreso uno sciopero della fame denunciando di essere costretti a vivere in una situazione al limite della disperazione, senza aiuti economici adeguati e l`assistenza di cui hanno diritto.

Il ministro della Salute è inadempiente e ha detto il falso rispondendo a una mia precisa interrogazione: aveva assicurato che il decreto sui Livelli essenziali di assistenziali, i cosiddetti Lea, era approdato in sede di Conferenza Stato-Regioni.

Nel 2007 e nel 2008 sono stati stanziati dei finanziamenti per i “comunicatoci” di nuova generazione che consentono ai malati con gravi patologie di poter comunicare con il mondo esterno.

Potremmo finalmente conoscere le dimensioni del fenomeno, e cominciare a predisporre quel tipo di assistenza di cui hanno diritto e che invece non hanno.

Fonte:
http://www.radicali.it/view.php?id=149428

Photo by VC Ferry

I am reminded

of the white dove
that sat all night
perched

on the lattice
of my balcony

how many times
have I looked over
Shady Acres
and gazed

up at the sky
at the pregnant moon
full circle

watching over
watching

and waiting
for the next sliver
the next slice
the next shift in tide
the ebb and flow
like a

goddess cycle

the wind chimes
sing their melancholy notes
as Spring
lets the Jacaranda trees know
that it’s time to dance
their purple dance

the white dove knew

that I needed it’s presence

it was sent

as a reminder
that

all was in
God’s

hands

L. K. Thayer

All Rights Reserved

© 2009

Stone cold sober, New York and her latest single Do You Want The Truth or Something Beautiful (same title as her album) are songs I love, and could listen to 24 hours a day. I’m talking about Paloma Faith . She’s an English singer and actress, was born in London and her voice got compared with Etta James’ on Jools Holland. But that’s not all, she’s also becoming a favorite in the world of fashion and is (in my opinion) a real fashion icon already! Her style is influenced by the 50’s and most of the time she can be seen wearing vintage clothing. She’s in one word unique, her look and her voice. She’s half English and half spanish, which explains her spanish name: Paloma which means dove. This also explains the dove tattoo on her shoulder (which looks amazing in the New York music video) and the two doves on her album cover.

On the last picture she’s working a creation of Ashish Gupta.

Her album: ‘Do you want the truth or something beautiful?’ Has been in the stores for a while, but if you don’t have it already: Don’t hesitate and buy your own!

Welcome back, friends!!!

Today we are going to break down the parable of the talents. At talent, as used in the parable, was a variable unit of weight and money used in ancient Greece, the Middle East, and Rome. Jesus shared the parable of the talents with His disciples. The parable is as follows:

“For the kingdom of heaven is as a man travelling into a far country, who called his own servants, and delivered unto them his goods. And unto one he gave five talents, to another two, and to another one; to every man according to his several ability; and straightway took his journey.”

“Then he that had received the five talents went and traded with the same, and made them another five talents. And likewise he that had received two, he also gained other two. But he that had received one went and digged in the earth, and hid his lord’s money.”

“After a long time the lord of those servants cometh, and reckoneth with them. And so he that had received five talents came and brought other five talents, saying, ‘Lord, thou deliveredst unto me five talents: behold, I have gained beside them five talents more.’ His lord said unto him, ‘Well done, thou good and faithful servant: thou has been faithful over a few things, I will make thee a ruler over many things: enter thou into the joy of thy lord.’”

“He also that had received two talents came and said, ‘Lord, thou deliveredst unto me two talents: behold, I have gained two other talents beside them.’ His lord said unto him, ‘Well done, good and faithful servant; thou has been faithful over a few things, I will make thee ruler over many things: enter thou into the joy of thy lord.’”

“Then he which had received one talent came and said, ‘Lord, I knew thee that thou art an hard man, reaping where thou hast not sown, and gathering where thou hast not strawed: And I was afraid, and went and hid thy talent in the earth: lo, there thou hast that is thine.’ His lord answered and said unto him, ‘Thou wicked and slothful servant, thou knewest that I reap where I sowed not, and gather where I have not strawed: Thou oughtest therefore to have put my money to the exchangers, and then at my coming I should have received mine own with usury. Take therefore the talent from him, and give it unto him which hath ten talents. For unto every one that hath shall be given, and he shall have abundance: but from him that hath not shall be taken away even that which he hath. And cast ye the unprofitable servant into outer darkness; there shall be weeping and gnashing of teeth.’” – Matthew 25:14-30 (KJV)

 So what does this parable mean? Very often you will find people willing to tell you that this parable is all about money. This is not so. While the parable uses talents (money) given to the servants, the example of the money that was given is symbolic of something far greater. Let’s break this down and see what this is all about.

First of all, the lord of the servants symbolizes our Lord, Jesus Christ. The servants are those who claim to serve the Lord, such as Jesus’ apostles at the time, as well as Christians yet to come.

Okay, so now that we know whom the players are, what exactly is the point? The “talents” of the parable symbolize the gifts that the Lord bestows upon us. This includes blessings of ability, knowledge, wealth, hope, faith, etc. Most importantly, this includes the word of God. Why did the lord of the parable commend and reward the first two servants? He rewarded them, because they had been faithful and obedient in their service to Him. Rather than being selfish or lazy, both of the first two servants actively worked to make the most of what their lord had given them. Subsequently, when their lord returned, they were able to return more back to the lord. Beloved, I’m sure you see the parallel here. Just as the lord of the parable returned after having been away for quite some time, Jesus Christ our Lord and Savior will also return after having been in heaven for quite some time. When the Lord returns, all will have to give account of themselves. As the apostle Paul wrote:

“So then every one of us shall give account of himself to God.” – Romans 14:12 (KJV)

As we saw in the parable, the third servant did absolutely nothing productive with what his lord had given him. Instead, he just buried it in the ground. Beloved, there are unfortunately many people in this world that do the same with what the Lord has entrusted to them and blessed them with. Rather than use the gifts they have been given to do the Lord’s work, they bury their “treasure”. In so doing, they are unfaithful and disobedient to the Lord. For those that are unfaithful and disobedient to God, there will be severe consequences, including being cast into “outer darkness”. Beloved, are not called to kick back. We are called to serve. If we do not serve the Lord, then we have not really accepted Him as our Lord and Savior.

Brothers and sisters, when we face the Lord don’t we all want to see a pleased look on His face? There are no sweeter words you could imagine Him saying than, “Well done, good and faithful servant.” There’s only one way to do that, beloved. We must use what the Lord has blessed us with in order to prove ourselves as obedient and faithful servants of the Lord and good stewards of His gifts. This includes using any abilities that we have been blessed with to their utmost, and using all of our available resources to constantly spread the Lord’s love and word throughout the world. This is the Lord’s work, and we are all called to do it. While many of us will have different roles to carry out, different blessings/abilities, and different burdens, the things that unite all servants of the Lord are our faithfulness, obedience, and willingness to put serving Him above serving ourselves.

Beloved, Jesus Christ is truly Lord of all. However, each one of us has to decide what type of servant we want to be. I pray that each and every person taking part in this discussion will commit themselves to being a faithful and obedient servant that puts all that God has blessed them with to the utmost use in order to serve and glorify God and His blessed name. This includes using our tangible and intangible assets/blessings. Most importantly, it means sharing His Gospel with others. The Lord will reward us based on our faith and obedience to Him. Don’t look for those rewards in earthly treasures that will fade away with time. Rejoice in knowing that the Lord rewards with heavenly treasures:-) 

Beloved, don’t be timid in sharing the word of God. Just as the Lord’s love and word saved you, sharing the same with someone else may help them to turn their lives over to Christ. The best return we can provide to our Lord Jesus Christ is to show our faithfulness and obedience as we work to bring more laborers (believers) into the harvest. That only happens by making the most of what God gives us and sharing His love and word with all people that we can reach.

If you have not yet accepted Jesus Christ as your Lord and Savior, but you would like to do so, please pray the following prayer:

“Lord God Almighty, I know that I am a sinner and that I am lost.  I know that I need to be saved from sin, but I also know that I can’t save myself.  Lord Jesus, I know that only You can save me.  I know that you paid for my salvation with your own life and blood on the cross.  I know that when You rose from the grave on the third day, you provided everlasting life to all who trust in You.  Right now, I lay down my life and let go of my pride, my vanity and every other sin that has kept me from You.  Lord Jesus, I now completely trust my life to You.  I open my heart to You, Lord.  Please come into my heart.  Please forgive me of all of my sins, and please accept me as Your child.  From this point on, I commit my life to You.  Please guide me and provide me strength as I begin to live the rest of my life for You.  In Your precious and matchless name I pray. Amen.”

Beloved, if you just prayed that prayer sincerely, then you are now a citizen of Christ’s eternal kingdom. You are saved, precious one!!! A new creation has been born in you, as Jesus Christ has now taken root in your heart. You will still face problems in this world, but you will never again face those problems alone. Get to know your Savior by studying His perfect word, and share His love freely with all you encounter just as He has unconditionally bless you with His powerful and perfect love. Welcome to the family:-)

If ever I can support you in prayer over any area of your life, please send me your prayer request(s) either through the “Comments” box at the end of this message, or by emailing me directly at jasonthurwanger @ dellmail.com (no spaces). It is always a blessing to join you in prayer.  It is truly a wonderful and blessed thing when we come together to unleash God’s power through prayer.  He is truly greater than anything this world, or the enemy, can throw at us:-)  Praise God!!!  Thank you, Jesus!!!

Remember, if you would like to order the new book “Strapping On the Whole Armor of God – Suiting Up For Spiritual Warfare), please visit my website at http://www.yourbrotherinchrist.com .  If you prefer to order by mail, you will also find the mailing address on that website.  This book is very valuable in helping people understand how to go about securely and effectively putting on the whole armor of God that the apostle Paul refers to in Chapter 6 of Ephesians.  We are praying that many people will receive this book and be blessed in their walk with the Lord by reading it.

Thank you for joining in today’s discussion.  I hope you will join us for tomorrow’s day of prayer for this week’s prayer requests, as well.  Have a wonderful and bless remainder of the day.  Remember, this is the day that the Lord has made.  Let’s rejoice, and be glad in it:-)

May the Lord bless you, keep you, guide you, and make His face to shine upon you and your loved ones always.

Your brother in Christ,

Rev Jason Thurwanger

Nếu ai đã từng tìm hiểu về lĩnh vực giao tiếp kinh doanh, thì chắc chắc đều biết đến tiến sĩ tâm lý Albert Mehrabian, cha đẻ của Nguyên tắc 7%-38%-55%. Theo nguyên tắc này thì một giao tiếp thông thường bao gồm 55% là các hành vi không lời như ngôn ngữ cơ thể và nét mặt; 38% là giọng nói, bao gồm âm lượng, sắc điệu, ngữ điệu cũng như chất giọng; và chỉ có 7% là câu chữ được sử dụng.

Bất chấp các bằng chứng thuyết phục, nhiều công ty tiếp tục đăng tải hàng đống các thông tin trên trang web với hy vọng các công cụ tìm kiếm trực tiếp sẽ dễ dàng tìm thấy trang web của họ và nhờ vậy một ai đó có thể đọc nó, thậm chí thì có tới 70% khách ghé thăm web chỉ lượt qua các tiêu đề, đầu mục hay hình ảnh.

Ngày nay, các chiến dịch tiếp thị cần bớt chú trọng đến câu chữ mà thay vào đó là nên đặt trọng tâm tới yếu tố hình ảnh, tận dụng các ngôn ngữ cơ thể và nét mặt để tạo dựng được sức hấp dẫn lớn nhất. Đó cũng chính là những gì “Nguyên tắc giao tiếp 7%-38%-55% hướng tới”.

Và một trong những nghệ thuật tiếp thị minh chứng rõ nét nhất của nguyên tắc này là “Động viên các khách hàng bằng Định luật của sự bất mãn”.

Theo đó, các chiến dịch tiếp thị sẽ khơi mở động lực mua sắm trong tâm trí khách hàng không bằng câu chữ mà bằng hình ảnh, bằng những đoạn băng video quảng cáo với các diễn viên thực thụ luôn biết sử dụng giọng nói, nét mặt và điệu bộ của mình để lôi kéo mọi người. Câu chữ là thứ yếu và hình ảnh mới là quan trọng nhất.

Nếu không được động viên, sẽ không ai trở thành khách hàng của bạn

Có hai điều thúc đẩy tất cả các khách hàng tiềm năng của bạn: cảm giác của sự không thoả mãn và niềm khát khao thay đổi. Tất cả các nỗ lực quảng cáo thành công đều tạo dựng được một cốt chuyện hay với các thông điệp đặc biệt giúp khuấy động những cảm xúc không được thoả mãn của mọi người để rồi từ đó đưa ra giải pháp thay đổi.

Điều tốt lành là tất cả mọi người đều rất quan tâm tới những gì mới mẻ và được cải tiến. Chúng ta đơn thuần là một loài động vật bậc cao không ngừng đấu tranh để có nhiều tiền bạc hơn, nhiều quyền lực hơn, nhiều thành công hơn, nhiều sự thoải mái hơn, và khi chúng ta có sự thoải mái, chúng ta lại muốn thoải mái nhiều hơn nữa. Chúng ta luôn ở trong một niềm khát khao không ngừng được thành công hơn.

Nhiệm vụ của quảng cáo chính là tiếp cận niềm khát khao đó và thúc đẩy mọi người hành động vì một điều gì đó hấp dẫn họ.

Định luật của sự bất mãn

Công việc của các nhà tiếp thị, quảng cáo là tạo ra sự bất mãn và không bằng lòng trong suy nghĩ của mọi người. Nếu mọi người cảm thấy hạnh phúc với hình thức bên ngoài và cơ thể của họ, họ sẽ không mua những mỹ phẩm hay các sản phẩm ăn kiêng hay nếu mọi người hạnh phúc với chiếc tivi 20 inch cũ, họ sẽ không mua chiếc tivi LCD 60 inch màn hình siêu phẳng. Nếu mọi người cảm thấy hạnh phúc với việc họ là ai, thoả mãn với cuộc sống hiện tại của họ và với những gì họ có, họ sẽ không là khách hàng tiềm năng của bạn, trừ khi bạn khiến cho họ cảm thấy không còn thoả mãn, không còn hạnh phúc nữa.

Hầu hết các quảng cáo mỹ phẩm đều nêu bật những người phụ nữ đẹp, làm bừng cháy viễn cảnh rằng bạn cũng có thể trông như những siêu mẫu nếu sử dụng sản phẩm của họ. Mọi người sau khi nhìn thấy viễn cảnh sẽ không còn cảm thấy hạnh phúc với hình thức hiện tại nữa, và họ đã bị thúc đẩymua mỹ phẩm để thay đổi cơ thể.

Tâm lý của những “Suy nghĩ trái ngược”

Bất cứ ai quan tâm tới tiếp thị và web đều biết đến chiến dịch tiếp thị thông minh Dove Self-Esteem của hãng Dove. Các đoạn băng quảng cáo của Dove đã thu hút sự chút ý của hơn 3,3 triệu ngườixem và hàng triệu người ghé thăm trang web Dove, đó là chưa kể một lượng lớn những người khác được nghe kể về chiến dịch này.

Về bề ngoài, dường như chiến dịch quảng cáo của Dove đi ngược với định luật của sự bất mãn. Các đoạn băng video quảng cáo của chiến dịch thể hiện những con người thực với tất cả khiếm khuyết của họ và thông điệp rằng mọi người nên hài lòng với bản thân, hài lòng với hình thức của họ. Nhưng thông điệp thực sự đằng sau các đoạn băng quảng cáo với những con người quá cân, phần nào nhăn nheo và hiện rõ dấu ấn tuổi tác là gì?

Đó chính là tâm lý của những suy nghĩ trái ngược. Lúc đầu các phụ nữ có thể bị thu hút bởi sự thể hiện tình cảm chân thành này, nhưng sau khi kết thúc quảng cáo, họ sẽ nhìn lại và nói rằng: “Không, tôi không muốn là một người béo, già và nhăn nheo. Tôi sẽ làm bất cứ điều gì có thể để tránh xa chúng”.

Dove đã thành công khi tạo ra một quảng cáo hết sức thân thiện nhưng vẫn tuân theo định luật của sự bất mãn. Chủ đích của quảng cáo không quan trọng, mà yếu tố quyết định nằm ở tâm lý của những suy nghĩ trái ngược.

Tạo dựng sự bất mãn hiệu quả

Để thực thi thành công một chiến dịch tiếp thị giúp thúc đẩy hành động mua sắm của khách hàng, bạn phải đảm bảo được một cốt chuyện hợp lý đánh đúng tâm lý và tình cảm khát khao một điều gì đó. Chiến dịch của bạn cần được dựa trên một thông điệp cơ bản được xác định rõ ràng.

Trước khi xây dựng các giao tiếp cơ bản, bạn phải xác định ai là đối tượng mà chiến dịch muốn hướng tới. Mỗi chúng ta đều có một sự tự nhận thức về bản thân thể hiện dưới 4 dạng hình ảnh cái tôi cá nhân. Bạn phải xác định rõ cái tôi cá nhân nào mà sản phẩm, dịch vụ của bạn phục vụ:

1. Cái tôi công chúng (Public Self) là cái tôi mọi người giới thiệu ra thế giới. Nếu bạn bán các sản phẩm sang trọng có giá cao hay dịch vụ liênquan tới cấp bậc, địa vị, bạn có thể sử dụng cách giới thiệu, trình bày hướng tới cái tôi công chúng này. Đó chính là những gì mọi người thể hiện bản thân với người khác xung quanh.
2. Cái tôi cá nhân (Private Self) là cái tôi mà mọi người che dấu nó với thế giới. Nếu bạn bán những sản phẩm, dịch vụ đem lại niềm vui thích khá ẩn khuất, bạn nên hướng tới cái tôi cá nhân này. Đó chính là những gì mọi người luôn giữ kín và che dấu chúng.
3. Cái tôi lý tưởng (Ideal Self) xác định mọi người mong muốn trở thành như thế nào. Nếu bạn bán những sản phẩm, dịch vụ mang tính cách tân, bạn hãy hướng tới cái tôi này. Đó chính là những gì mọi người mong muốn đạt tới.
4. Và cái tôi thực tế (Actual Self) xác định mọi người thực sự là ai. Nếu bạn bán những sản phẩm, dịch vụ phục vụ cho các hành động thực tế trong cuộc sống, mục tiêu của bạn nên là cái tôi này.

Bạn có thể tiếp cận “sự bất mãn” chủ động hay bị động:

- Sự bất mãn chủ động: chẳng hạn như có mụn, béo phì, hay lo lắng về trang web thiếu hiệu quả – là mối lo lắng mà mọi người có thể nhận thức được.

- Sự bất mãn bị động: chẳng hạn như chứng hôi mồm, cơ thể có mùi hay tiếp thị thiếu hiệu quả – là vấn đề mà mọi người khó có thể nhận ra.

- Bạn cần trả lời các câu hỏi: Tới một mức độ nào các khách hàng tiềm năng của bạn có thể nhận thức các vấn đề khó khăn của họ thậm chí sau khi bạn đã khiến nó trở nên chủ động hơn? Liệu các khách hàng tiềm năng của bạn có nhận thức ra rằng họ đang béo phì, bị hôi miệng, cần tới một chiến dịch tiếp thị mới, hay họ sẽ phủ nhận hoặc thất bại không nhận ra sự hiện hữu của vấn đề?

Tiếp theo, bạn cần xác định xem liệu bản chất cốt lõi của sự bất mãn là chung chung hay cụ thể. Liệu các khách hàng tiềm năng của bạn sẽ chấp nhận bất cứ giải pháp nào đưa ra hay sự thoả mãn của họ phụ thuộc vào việc bạn đáp ứng các yêu cầu cụ thể.

Cuối cùng, bạn phải xác định xem có phải sự bất mãn được dựa trên niềm khát khao có được một cái gì đó hay dựa trên sự tránh xa một cái gì đó. Mọi người có thể khát khao một chiếc xe ôtô sang trọng để phô bày sự giàu có và địa vị xã hội của mình với bạn bè và đồng nghiệp, nhưng họ cũng có thể tránh xa việc lái một chiếc xe quá màu mè và không quan tâm tới việc họ giàu có như thể nào để tránh quá nổi trội so với bạn bè và đồng nghiệp.

Một khi bạn đã phân tích bản chất sự bất mãn của các khách hàng tiềm năng và khả năng sản phẩm/dịch vụ của bạn có thể giúp họ một cách rõ nét nhất, bạn đang đến rất gần một chiến dịch quảng cáo, tiếp thị thành công.

Nếu thông điệp tiếp thị của bạn không gắn liền với niềm khát khao của khách hàng đang mong mỏi một sự thay đổi, hay nếu những hành động quảng cáo của bạn không tạo ra động lực mua sắm bởi sự bất mãn, các khách hàng tiềm năng của bạn sẽ mãi chỉ là tiềm năng mà thôi.

Poi ci sono le nubi basse che da quasi una settimana insistono sulle pianure del nord e sulla Liguria, al di sopra delle quali il sole splende indisturbato.

Questa situazione può essere apprezzata per le temperature gradevoli, per la mancanza di pioggia, ma se si guardano le cose nel loro insieme ci si accorge che l’Italia sta vivendo un’anomalia termica non da poco.

Molto mite il clima anche sui rilievi, mentre sulle pianure e sulle bassure del nord insisteranno nubi basse o banchi di nebbia, che renderanno almeno un po’ di giustizia alla stagione autunnale.

Proprio le pianure saranno le zone più fredde, specie in assenza di nuvolosità, di nebbia e di vento.

Fonte:
http://meteolive.leonardo.it/meteolive-notizia-28803-28803.html

In ocassione di Golosaria, la rassegna del gusto del Club Papillon, tenutasi alla Piazza dei Mestieri di  Torino questo weekend ho avuto l’opportunità di assaggiare (altro che assaggi, direi) i fantastici prosciutti SAN MARINO. Nel Birrificio La Piazza, all’interno della struttura Piazza dei Mestieri, abbiamo degustato la piadina con il culatello di prosciutto  e prosciutto cotto, il panino con il prosciutto al tartufo e degli ottimi taglieri con in più il prosciutto afumicato tagliato al coltello (vedi foto) e il bacon.

Ottimi prodotti al massimo livello. Per una volta abbiamo fato dieta di Iberici.

Ma solo per questa volta, perché al Birrificio La Piazza, brewpub in Torino via Durandi 13, oltre a la birra artigianale, si possono mangiare degli ottimi iberici (jamòn serrano, ibèrico, lomo, salsichòn e chorizo). Sono a casa!

]]> http://studiografik.wordpress.com/2009/11/17/du-reel-a-lireel/ Tue, 17 Nov 2009 17:30:31 +0000 studiografik http://studiografik.wordpress.com/2009/11/17/du-reel-a-lireel/

Voici une publicité réalisée par la compagnie Dove qui démontre vraiment bien qu’aujourd’hui la technologie peut embellir la réalité de façon inimaginable. J’ai décidé de présenter cette publicité, car de nos jours le syndrome de la beauté parfaite qui malheureusement est de plus en plus élevée par la publicité d’aujourd’hui. Je trouve malheureux que l’on fasse des à croire aux femmes en leur montrant une image qui est irréelle. La femme tente alors de rejoindre ce niveau de beauté qui en fait est un niveau qui est le résultat d’un travail sur ordinateur.Alors mesdames croyez en vous et en votre style et cessez de croire en la beauté irréelle!

I know its been a while, and I do apologize. I have been busy baking for the holidays and sticking my freezer full of goodies, which, beginning this week, I will blog about.

But, I wanted to start with this festive recipe, and the inspiration I had to create it….

Two things happened this weekend…

1. My friend Amanda tweeted about finding this amazing candy that she had found Dove Peppermint Bark.  Hubby had to go out and find me some, as I have been having some serious peppermint cravings lately. She’s as enamored by them as I am. Check out what she made with them!

2. We went to Starbucks on Saturday, where I got a decaf, nonfat, peppermint mocha. They have this bad habit of putting out samples of pastries that they are going to start selling in the near future, and this morning, they had bits of a peppermint brownie. I was instantly in love!

So, between the candies and the sample, these were born:

I cannot tell you how good these are!

I had to pack half of the pan up and send them to work with hubby, for fear of eating them all! So far, I have been good – I have only eaten two, and that includes the one I had for breakfast this morning!

As far as how many of the the Dove candies I have eaten? Well, we won’t talk about that…..

Peppermint Cream Cheese Brownies

A Lobster and Fishsticks Creation

brownie portion:

• 1 bag of semi sweet chocolate chips, divided in half (one half for brownies)
• 2 tbsp cocoa
• 4 eggs
• 1 c. butter (2 sticks)
• 1 2/3 c. sugar
• 1 c. flour
• 1 1/2 tsp peppermint extract

cream cheese filling:

• 1 8oz brick of cream cheese, softened
• 1/2 c sugar
• 1 egg

icing/topping:

• 2 tbsp canola oil
• other half of bag of semi sweet chips
• 5-10 Dove Peppermint Bark Candies, chopped

Melt 1/2 bag of semi sweet chips and butter together in a double boiler or microwave

Whisk eggs and sugar until light yellow and fluffy

add extract, cocoa and cooled melted chocolate, along with flour

pour into a greased 9 X 13 pan

mix cream cheese, sugar and egg with a mixer until well blended

add to the top of the unbaked brownie mixture as evenly as possible to cover the whole pan — I added with a spatula a little at a time, and filled in the gaps as I went along

bake at 350 for 40-50 minutes, until knife instreted in the center comes out clean

allow to cool slightly on the counter while you melt the remaining chips with canola oil

pour across the warm top and spread evently

scatter chopped candies across and chill until the topping has firmed up

allow to come to room temperature before slicing to prevent the chocolate from cracking.

Both Dove and Axe fall under the Unilever company, but it seems the two brands are antipodes, as far as instilling self-esteem among audiences.

Unilever says this about its personal care brands:

Feeling good about yourself gives you the confidence to meet life’s challenges head on. Our personal care brands are designed to make you feel that way all day, every day…

Unilever’s vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene.

So, do you have to look good to feel good? And to look good you must use their products?

Dove seems to be selling self-esteem to its audience, which is seen as consisting mostly of women. Axe’s target audience is men. And while both brands are not promoting beauty products, it almost seems like they should be. Dove focuses on girl’s and women’s self-esteem issues, rather than its products, in advertisements, like this one.

Obviously, some percentage of women will buy Dove products because the commercials mention self-acceptance and positive self-esteem. But Dove is still selling hygiene products. So, everyone is beautiful as long as he/she is clean or smells nice?

 That seems to be the same message Axe is sending to its male audience, but with the opposite approach to self-esteem. Rather than dishing out statistics of the amount of males have low self-esteem, Axe tells the audiences they need to buy its products to get attention from women by getting things like girl-approved hair.

Both brands are selling hygiene products, but they’re also selling images. Dove is telling women to buy products that will make you feel better about yourself. Axe is telling men to buy products that women will love and love the men who use it, by association. 

As far as promoting positive self-images to consumers, is one brand really better than the other, though?

Did you know that there’s a lot of Blackest Night comics that I haven’t reviewed?  I mean… really.  I guess it’s time to play catch up on our fun mega event of DC.

There’s a lot of zombie bashing both positive and negative after the click.

So, the first batch of miniseries tying around the Blackest Night event ended within the last couple of weeks.

I have to say that really… it wasn’t too much of a success.  Sure, some parts were nice like seeing Deadman for a bit… and then not… and then having Dove suddenly becoming a surprising (even to herself) player in the event.  But, overall, it just didn’t all flow to me.  I think part of it was just that it was all too ridiculous for me. 

Batman was a big stupid stupid fest of stupidness in the last issue where The Flying Graysons and Tim Drake’s dad recreate their deaths in an incredibly elaborate way to get some sort of emotions out of the Big B and Red R.  Then, the whole Mr. Freeze gun/last ditch effort to hide themselves from the Black Lanterns was way too contrived.

Superman was just a big brawl fest.  Plus, the characters were pretty flat.  Sure, it was nice to learn that Superboy’s arm could have fear in it, and to see the Psycho Pirate back (and then his semi-useful mask used as a tool against the Black Lanterns… which crumbles in two frames which took a lot of rereading to figure out).  Overall, the miniseries just accomplished me feeling really bad for Smallville.  Poor one-dimensional stereotypical hickish townsfolk…

Titans was a love affair, hate affair, okay affair.  Part of me could see past the T&A fest when the story was okay, but then the other part of me was super offended.  I like Dove’s new role, but that’s about it.  Plus, it would have been cool to see Raven in this… but she wasn’t there.  Oh well.

Overall, the first batch of miniseries get an okay out of me… not really satisfying but not really terrible… they just don’t equal the power in the main feature.

The next grouping is the first two weeks of the ring promotional deal!  You know, when this was first announced (you’d get a promotional plastic ring with one of the Lantern Corps symbol on it for buying a certain comic) I thought it was a great marketing ploy but I wasn’t too excited to buy some comics that I wouldn’t normally get.  Well, each one of them proved me wrong in their own little ways.

Doom Patrol #4:

Now, I’ve been meaning to read some of the classic Doom Patrol stories, but I just haven’t had the time.  I know there’s a giant mythos behind the group, but I can honestly say that I don’t really know any of it.  Now, all of the promotional books (thus far) have included a memory download for the Black Lantern ring to sort of bring new readers (as in the people just buying the comic for the ring) up to speed.  I don’t really feel that this one completely accomplished that unlike the other two.  Sure, it definitely helped a hell of a lot, but not completely.  Part of me liked the art in this comic and part of me didn’t… It looked good in some instances (most notably how the Black Lanterns have sort of a mummified look to them and the representation of emotions through the Black Lantern’s eyes now used as a common device in all of the Blackest Night books), but bads in others (I didn’t too much like the inking or coloring, really).  The reveal at the end was super interesting with Clifford Steele and has me considering picking up the next issue.  To tell you the truth, I didn’t read the back up feature… I really like J.M. Dematteis especially after Savior 28, but to have a back up feature and then a preview for an upcoming book sort of steals away from the flow.

R.E.B.E.L.S. #10

First things first, I really loved the art in this comic.  The highly stylized use of a thin line and the super cool inking with dashed lines to show texture (especially on faces) was just way too neat.  The facial expressions are over the top and yet spot on.

Anyway, this issue follows Braniac 2 and 3… I knew a little bit about the different Braniacs, but the Memory Download beginning was a nice refresher.  My question was why does Vril Drox (Braniac 2) still hang out with a giant posse (including Kanjar Ro) when he has robots to do his shit for him?

Oh well, the reveal at the end was priceless and shows that something done before in the Sinestro Corps War can be done again and still have a kickass effect.

Plus, Black Lantern Harbinger’s in here… and she’s not that whiny!

I’m definitely considering picking up the next one, and this review’s sort of sparse because the comic mostly speaks for itself.

Booster Gold #26

Now, I have a love/hate relationship with Booster Gold… He’s a showboat who’s now on the right track, but that still doesn’t forgive for his past mistakes of being sort of a stupid character.  Like everyone else (mostly), I feel like 52 definitely vindicated him a lot (which makes me think… are we ever going to see how Animal Man is dealing with Blackest Night?), but there’s still some problems in his comic now.

Despite having an unbalanced relationship with Booster Gold, I’ve always liked Ted Kord Blue Beetle… mostly because the first issue I read with him in it was Infinite Crisis and him being all badass with Max Lord and getting his brains blown out.

Overall, I came out of reading this comic saying aloud “Holy shit! That was a lot better than I thought it would be.”

From Booster revisiting one of his failures to the relationship with the new Blue Beetle, I really thought this issue excelled, and there’s no doubt that I will buy the next comic.  Part of the reason this comic works so well is that we know Ted Kord’s going to come bursting in at some point, but Dan Jurgens holds it off until the end and instead works on developing/reminding the reader of Booster and BBs friendship and characters.  That makes the sickening reveal at the end so much better.

Does anyone else find that Ted Kord’s nose looks really weird and a little uncharacteristic of him in life despite being all decaying…?  Also, couldn’t they have made his costume on the head sink in just a bit to represent the head wound…?

Nevertheless,

Our next grouping is the actual main event players a la Green Lantern, Corps, and Blackest Night.

Green Lantern #47

You know, I really don’t care much about Hal Jordan anymore.  Sure, he’s cool, but he’s just a Batman in space with a ring…  The stars of this book are the other players: Sinestro, Larfleeze, and Atrocitus.  Holy shit do I still want them to stay around when this is all over.  They’ve had such little screen time (excluding Sinestro) that I really want them to play out for much longer.  Hell!  Atrocitus gets his heart ripped out by the Inversions (who look super neat) like everyone else and ends up still living because he doesn’t need a heart because he’s such a badass.

Too bad Abin Sur doesn’t stay around for a bit longer… I guess he’s more important for the ideal and the standard of being the best Green Lantern ever than actually an interesting character.

Unfortunately, this comic doesn’t accomplish what it’s meant to, and that’s making Green Lantern seem interesting… it’s a bit of a sign of bad tidings when your lead character’s outshined by others.

Still, a respectable:

Green Lantern Corps #42

Stuff on Oa increases the shit up… there’s a lot of characters and I feel like only Kilowog gets a decent amount of treatment.

Sure, Kyle Rayner’s sacrifice at the end is pretty neat, but after just seeing something similar with Sodom Yat, the effect is lessened.  Plus, in the whole Origins and Omens thing that came out to get people excited about Blackest Night, Kyle was all painting a mural… So, I know that this isn’t going to last.

I don’t know… this comic just sort of felt like a placeholder in the event to find out what’s happening elsewhere.  Hmm…

Blackest Night #4:

Do the Justice League villains on the front of this cover really play much of a role on the inside… no… but they look cool.

Wow, but isn’t the part in Gotham so neat… Scarecrow just walking around and stares down Black Lantern Azrael (who looks super cool with that hood even if it’s a bit like Black Lantern Hawk).

Then, Luthor’s being a badass.

Then, Mera is suddenly a power player with the Flash and Atom… the new Big Three.  Then, Jason fights Ronnie and makes me want to see what happens.  Then, Atom gives a pep talk that sort of back fires (sadly) but rips a guy apart.

Then, in two pages in creepy near silence, Nekron rises… as does all of Coast City.

The open hand is one of India’s most prominent modern monuments. It is a huge structure with a shape of an open hand which looks like a dove. It is a complete architectural marvel build on the sector 1 of the capitol complex in Chandigarh. It was designed by the Swiss Architect Le Corbusier. The open hand is made from metal sheets which rotates according the direction of the wind similar to the weathercock. The giant hand is 14 meters high and as heave as 50 tons. The open hand conveys social message of peace and unity which also gives a hidden meaning of “open to give and open to receive”. This monument is today the official symbol of the city.

Chandigarh has an airport and a railways and the city is well connected with one of the best network of roadways. There are also several hotels and resorts in Chandigarh for tourists to stay.