Blogs about: Drtv
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Even DRTV can't escape Tiger mania with this parody spot
Billy Dee Williams “sells” Tiger Woods Mistress Commemorative Plate Collection. You can even get blank ones for future revelations. Check it out. WordPress video… more →
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The Call is Queen
Mercury Media Index wrote 1 day ago: By: Marcelino Miyares, Director, Mercury en español, Santa Monica It is easy to rest on the laurels … more →
Even DRTV can't escape Tiger mania with this parody spot
johnmathes wrote 2 days ago: Billy Dee Williams “sells” Tiger Woods Mistress Commemorative Plate Collection. You can … more →
Best TV Spots of the Decade? Not in Terms of ROI
Mercury Media Index wrote 4 days ago: By Biff Burns, Senior Director, Corporate Direct Response, Mercury Media Boston I just finished look … more →
Streamlining Operations Through Better Technology
Mercury Media Index wrote 3 weeks ago: FOCUS: TECHNOLOGY AND OPERATIONS BY: Lucio T. I. Maramba, Director of Response Tracking, Mercury Med … more →
DRTV Marketing Director- Local to Philly!
brendonderr wrote 1 month ago: I am working with a key client, local to Philly looking for a Marketing Director for DRTV. My client … more →
GREAT Direct Response Creative in Six Simple Steps
Mercury Media Index wrote 1 month ago: FOCUS: DIRECT RESPONSE CREATIVE By: Chrissy Ferrier, Creative Director, Mercury Media Boston An effe … more →
What Is DRTV?
collinalston5393 wrote 1 month ago: DRTV stands for Direct Response Television. This candidly means any type of advertising displayed on … more →
Making The DRTV Connection
collinalston5393 wrote 1 month ago: DRTV stands for Direct Response Television. This frankly means any type of advertising displayed on … more →
Managing Call Centers for Optimal Response
Mercury Media Index wrote 1 month ago: FOCUS: CALL CENTER MANAGEMENT By: Daniel Diamond, Vice President, East Coast Operations If clients … more →
Direct Response TV Inventory Tight
ronperlstein wrote 1 month ago: A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for m … more →
The net for catching your leads - Responding to leads
payperleadtv wrote 1 month ago: Television drives dramatic response, but it does so in a two- to three-minute period, which means yo … more →
TV Media -- 21st Century Style
ronperlstein wrote 2 months ago: I’ve often said that television is the most powerful communication tool in history. I said it … more →
DRTV and SMS generate beautiful response
elzmcc wrote 2 months ago: Join me in a commercial break. If you were watching this DRTV ad at home, would you be closer to you … more →
DRTV for Me (and You)
intelimarketingblog wrote 3 months ago: I find it interesting that issue after issue of marketing trade magazines mention companies saying t … more →
Real or Parody? Doc Bottoms Aspray AllOver Body Deodorant DRTV
johnmathes wrote 3 months ago: From the “we’re glad we didn’t have to shoot this” file, comes Doc Bottoms … more →
Even DRTV advertisers can lose control over their content -- Slap Chop Rap
johnmathes wrote 3 months ago: If you’re in advertising then you are probably familiar with two concepts that are the driving … more →
When shooting DRTV spots, plan for Spanish language version, too
johnmathes wrote 3 months ago: What’s hot in DRTV right now? The rapidly-growing Hispanic audiences that are blowing the roof … more →
It was a delight to shoot and edit the Polar Delight DRTV spot
johnmathes wrote 3 months ago: Anyone that has shot food for DRTV or television commercials knows how tedious and exacting the prod … more →
Using stock footage in DRTV and commercial production can save big money - part 3
johnmathes wrote 3 months ago: This :30 DRTV spot for Breathe Again is a great example of utilizing a mix of stock footage and new … more →
