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The Factory campaign

bridgepr wrote 9 months ago: Bridge PR has been helping K3 Business Technology Group to launch their hilarious viral marketing ca … more →

Tags: The Factory, k3, Bridge PR, Web 2.0, SYSPRO, ERP

8 1/2 publicity tips for great media visibility in a wobbly economy

lmighton wrote 10 months ago: Canada’s first Advertising Week starts today, with events across the country. Speakers include … more →

Tags: Health Communication, media, Nonprofit

Lecturing rarely works: using fun to get Americans out to vote

lmighton wrote 1 year ago: Maybe the coolest political campaign video ad I’ve ever seen. Who can break partisan gridlock … more →

Tags: Civil Society, Political Communications

Second Life: union protests, TV broadcast, and a lunge for Oscar consideration1 comment

lmighton wrote 2 years ago: Interesting to read, via the incom mailing list, about employee protests against IBM in Second Life. … more →

Tags: Civil Society, Citizen Media, Internet & Society, Social Media, media

Awards for use of new media or social media in PR, marketing...

lmighton wrote 2 years ago: The Society for New Communications Research is calling for entries for the Second Annual 2007 Excell … more →

Tags: Social Media, Blogging

The List: Canada's MarComm bloggers1 comment

lmighton wrote 2 years ago: I had a cousin who wanted to train herself to need only three hours of sleep a night, so that her da … more →

Tags: Social Media, Blogging

Shared media contacts database2 comments

lmighton wrote 2 years ago: I worked for a number of years, quite a while back, in PR and marketing for film & TV. I remembe … more →

Tags: Civil Society, Info Sharing, media, Nonprofit

Creating media materials for bloggers

lmighton wrote 3 years ago:     Smart PR: This is the first time I’ve seen a new, non-software product launch specifically … more →

Tags: Social innovation, Blogging

Do you email press releases? Cuz some journalists sure hate that.1 comment

lmighton wrote 3 years ago: Fax machines are still pretty important in many newsrooms, in terms of receiving press releases, and … more →

Tags: Nonprofit

White House uses YouTube for social marketing ads

lmighton wrote 3 years ago: I wrote once before about corporations beginning to dip their toes in social media. Here’s one … more →

Tags: Social Marketing, Health Communication, Internet & Society, Social Media

Some neat stories about the impact of social media beyond the web

lmighton wrote 3 years ago: A few fascinating items on the impact of social media beyond the realm of web addicts heavy internet … more →

Tags: Internet & Society, Social Media, media

New Statesman writes about bloggers for hire, grassroots brand takeover, and the fledgling Word of Mouth Marketing Association.

lmighton wrote 3 years ago: A while back I wrote about corporate toes dabbling in the waters of user-generated media (here).  An … more →

Tags: Blogging

'Manifesto' on Web 2.0: useful download1 comment

lmighton wrote 3 years ago: The word ‘manifesto’ makes me think warily of Karl Marx. But today, while searching for … more →

Tags: Social Marketing

Corporate toes dip in the waters of social media1 comment

lmighton wrote 3 years ago: A few interesting things I’ve come across,  to do with corporations engaging in (or with) gras … more →

Tags: Citizen Media

Collaborative journalism - new site gurgling to the surface2 comments

lmighton wrote 3 years ago: It seems to me that the emergence of audiences for theatrical documentaries and the interest in onli … more →

Tags: online journalism, Citizen Media

'Believing Impossible Things'

lmighton wrote 4 years ago: This site is about interesting things happening anywhere there’s an intersection of communicat … more →

Tags: Civil Society, Citizen Media, Entertainment Education


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