Tags » Earned Media

Syndicating Content

I recently had the pleasure of writing Sharing Your Content Through Syndication with my friend and mentor, Diane Lofgren. It was published on PR News earlier this month. 77 more words

Public Relations

Why I started this blog

Hello. I’m Steph Bridgeman. You can find out more about me here: http://uk.linkedin.com/pub/steph-bridgeman/14/b70/134  or you can connect with me on Twitter @stephbridgeman.

Everyone has a blog.   228 more words

PR Measurement


We see car commercials all the time. For automakers, this can be a problem. The general public’s overexposure to ads full of shiny cars on rugged terrain with the occasional rev of the engine works against automakers’ efforts.  280 more words

Behind The Scenes

The Return of Branded Entertainment

I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment.

You can find my piece, … 6 more words


Content Marketing: More than a Buzzword

Content marketing has become a popular buzzword. While it may seem like a new and trendy concept, in reality, the practice of content marketing is the application of traditional communications and storytelling strategies. 80 more words

Digital Media

EverGreen Content

How to find evergreen inspiration to produce evergreen content ?

Top 10 tips – How to create Evergreen Content?

by Caroline McCarthy

This area is becoming increasingly important in the world of Digital Marketing. 22 more words