Tags » Earned Media

How Do You Get Your Book Noticed?

As an Indie Author, Marketing Can Seem Daunting

Whatever you find yourself doing this Thanksgiving, I hope you have a chance to be with people you care about, even if it’s just for a little while. 1,246 more words

Book Promotion

YouTube Makes Me Buy Things

This week in class we talked about the difference between shared media and earned media. According to Regina Luttrell’s book “Social Media: How to Engage, Share, and Connect”, shared media is when “consumers are working in conjunction with a brand to create, share and promote the brand’s content” and earned media is “word of mouth” promotion from consumers or from a viral video. 228 more words

Social Media

Digital marketing

Within marketing, there is the digital marketing trifecta. This is broken down into Earned, Paid, and Owned media. Each type of media is an important part of the whole, as they all contribute to a complete digital marketing strategy… 250 more words


3 Content Strategies that Work Great for Ecommerce

You’ve chosen the best products for your customers, you’re spending top dollar for advertising and your customer service works great. Yet something seems to be missing. 696 more words

Online Retail

What Starbucks’ Delivery Service Has To Do With Storytelling, Customer Experience and Social Media

Starbucks CEO Howard Schultz recently announced that the caffeinated beverage juggernaut will be launching a delivery service in select markets in the second half of 2015. 544 more words

Social Media

The Great Social Media Crisis of 2014

“2014, we have run into a problem, people are disillusioned”

Eric Weaver, Chief Social Officer of Mediabrands Worldwide, believes that we have run into a stage where people find social media to be to norm now and nobody finds it cool anymore. 327 more words

Get Social

Sell, sell, sell - just do it in the social space

Selling products and services is about one thing: relationship-building. Often times, sales professionals forget that very important piece of the pie. It’s what matters most, but in today’s sales environment, it’s about instant gratification in the form of a new business win. 660 more words

Social Media