Tags » Earned Media

Native advertising perils and editorial pitfalls...

One thing you cannot always control in marketing, whether your message is owned, earned, paid, native or any other digi-buzzword, is the content that accompanies yours, in whatever channel it appears. 643 more words


How to incorporate programmatic into your paid, owned and earned strategy

By: Cortland J. Fondon

Before implementing programmatic into a converged media content strategy with paid, earned and owned media, it’s important to understand the meaning of each of these media. 323 more words


Programmatic's POEM: Paid, owned and earned media

The terms “paid, owned, and earned media” (POEM) have become the best way to describe the digital media space today. In fact, many argue this is the only way for thought leaders in programmatic to ultimately prioritize all the real-time media options that are currently available. 84 more words


What is Inverted Marketing?

Instead of concentrating on the top of the funnel, inverted marketing implies an inward shift in focus towards your existing customers in an attempt to maximize the value they can add to your business. 198 more words

Customer Acquisition

Editorial - 2014

Editorial coverage as promotion – Print and Digital for Impulse Group & Frontiers Media

Frontiers Magazine being a strategic partner allowed for editorial coverage that coincided with an upcoming event. 22 more words


KLM goes to the dogs

A dog, a beagle no less, trained to sniff out the owners of valuables left on planes?  That’s got to be fake, right?

I want to believe this so hard it’s unreal but I’m too blinded by cuteness to be objective.  157 more words


What Really Gets Press Coverage?

And the question of the day is –  what actually gets press coverage from the media? If your product isn’t getting the earned editorial props it deserves, perhaps it’s just a matter of telling your story in a different way. 249 more words

Public Relations