Tags » Earned Media

The Return of Branded Entertainment

I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment.

You can find my piece, … 6 more words


Content Marketing: More than a Buzzword

Content marketing has become a popular buzzword. While may seem like a new and trendy concept, in reality, the practice of content marketing is the application of traditional communications and storytelling strategies. 80 more words

EverGreen Content

How to find evergreen inspiration to produce evergreen content ?

Top 10 tipsĀ – How to create Evergreen Content?

by Caroline McCarthy

This area is becoming increasingly important in the world of Digital Marketing. 22 more words

Brazil's Neymar: A Media Value Star During the 2014 World Cup

The story goes you can’t go far in Brazil without finding something with the young Neymar’s face on it. From lunch boxes to food, the Brazilian star seems to be everywhere. 228 more words

Social Media Analysis

The popularity contest of earned media.

When purchasing a product, do you make the purchase based on advertisements, word of mouth, or peer recommendations? A.C. Nielson conducted a study in 2012 and the findings concluded that 70% of consumers trust other consumers opinions online and 92% from people they know. 523 more words


Synod Assembly

Today was the first full day of the Lower Susquehanna Synod Assembly. For those you not familiar with what a Synod Assembly is, here’s the quick version. 448 more words


Nope: Marketing Should Not Give Up on Earned Media in 2014

Augie Ray is a good friend and the indefatigable author of Experience: The Blog, one of the very best of its kind. He is unafraid of being provocative; seldom will you detect a hint of personal bias, but you will always note his clean argumentation and seemingly unlimited capacity for research and fact-finding. 740 more words

Social Media