Tags » Earned Media

Why Give Books for the Holidays?

Last weekend I spent Saturday afternoon at the public library. Big deal, you say. It’s not like you just spotted a new comet. Lots of people go to the library, every day of the week. 992 more words

Book Promotion

9 New Ways to Perfect Your Pitch

If you are trying to create high-quality content and news pitches that produce strong media placements for your brand, these tips will increase your chances of earning coverage by 99%. 270 more words

PR Agency

Marketing for students

The population of Sunderland totals 275,500, in comparison to only 17,101 students attending the University of Sunderland. With this niche audience, and with event competition within this small city, the marketing has to be planned with precision. 480 more words

How Do You Get Your Book Noticed?


As an Indie Author, Marketing Can Seem Daunting

Whatever you find yourself doing this Thanksgiving, I hope you have a chance to be with people you care about, even if it’s just for a little while. 1,246 more words

Book Promotion

YouTube Makes Me Buy Things

This week in class we talked about the difference between shared media and earned media. According to Regina Luttrell’s book “Social Media: How to Engage, Share, and Connect”, shared media is when “consumers are working in conjunction with a brand to create, share and promote the brand’s content” and earned media is “word of mouth” promotion from consumers or from a viral video. 228 more words

Social Media

Digital marketing

Within marketing, there is the digital marketing trifecta. This is broken down into Earned, Paid, and Owned media. Each type of media is an important part of the whole, as they all contribute to a complete digital marketing strategy… 250 more words