The promise of digital media included broad reach (the universal network!), low costs, interactivity, and rich analytics. Instead, we got a fragmented media space, expensive websites, stand-alone mobile apps, proliferating social media platforms, and numerous marketing automation “solutions.” And just try to measure your ROI convincingly. 355 more words
Tags » Earned Media
Before we start this week discussion, we should first clarify several definitions. What is the distinction of paid, owned, earned and shared media?
- Paid: Like banners or ads through out different online and offline platforms. 482 more words
On 14 November 2013 (yesterday), Volvo and Jean Claude Van Damme launched a new truck to the world. They didn’t create a global campaign of paid media using a big budget 30″ television commercial run during superbowl. 518 more words
It’s not a new concept, but it has added weight; why ‘earned media’ is the topic on every CMO’s lips
I think it’d be a funny exercise to run a poll and ask, ‘if you could invent anything that had already been invented, what would you invent’? 669 more words