Tags » Earned Media

What Really Gets Press Coverage?

And the question of the day is –  what actually gets press coverage from the media? If your product isn’t getting the earned editorial props it deserves, perhaps it’s just a matter of telling your story in a different way. 249 more words

Public Relations

Defenders of Freedom to Celebrate 10 Years of Supporting Troops

Founded in North Texas, the non-profit is dedicated to helping active duty troops, Veterans and families during their times of need.

Defenders of Freedom (DOF) celebrated its 10th anniversary of supporting Texas troops tonight from its North Texas roots right here in Coppell. 502 more words

Earned Media

Epic Helicopters Wine Tours Take Flight

Epic Helicopters has launched its VIP Wine Tours, which whisk guests from across North Texas for a wine tasting and tour like no other. The exciting new VIP wine tours features Texas wineries and will accommodate as many as 4 wine enthusiasts per flight. 220 more words

Earned Media

One Message, Lots of Impact: the Art of Creating Content that Motivates

People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online. 597 more words

Public Relations

Converged media - how owned, paid and earned media can work together

If you have worked in communication or marketing you are probably familiar with thinking about the media landscape in terms of owned, paid and earned media. 1,104 more words

Content Marketing

Syndicating Content

I recently had the pleasure of writing Sharing Your Content Through Syndication with my friend and mentor, Diane Lofgren. It was published on PR News earlier this month. 77 more words

Public Relations

Why I started this blog

Hello. I’m Steph Bridgeman. You can find out more about me here: http://uk.linkedin.com/pub/steph-bridgeman/14/b70/134  or you can connect with me on Twitter @stephbridgeman.

Everyone has a blog.   228 more words

PR Measurement