Tags » Earned Media

The Best Channel: Earned Media

Many practitioners in content marketing have been searching for channels that are best for maximizing returns. In the search, they have been tailoring content to prospects in different stages of their marketing/sales funnel with the goal of moving them along the funnel to address the needs of the audience. 351 more words

Earned Media - A public relations person does what now?

I’m going to be honest, when I entered the public relations program, I didn’t really understand the full extent of PR. I did know, however, that there were so many courses in the program that peaked my interest; visual design, crisis communications, media relations, print media applications..and the list goes on. 431 more words

Cloverdale Reporter

Blog Post #8: Strategize

Most people believe that they are experts when it comes to all social media channels mainly because its accessible and free to all of us. However, the reason why companies hire specific individuals to fill in the roles of a social media strategist is because companies are looking for employees who know how to build converged media into their content strategy. 147 more words

Blog Posts

8 clues to maximize your earned media

One of the talks that I was really looking forward to go to during South by Southwest was the science of predicting earned media. This panel was led by a company called… 786 more words

South By Southwest

March Madness Marketing!

This year, I’m picking the Louisville Cardinals to win it all. Yes, I know they’ve defeated my beloved UCONN Huskies three times this year (including a Kevin Ollie ejection, a 33 point loss and the inaugural AAC championship game), but they’re playing good basketball and I think they could go all the way. 414 more words

Is repetition dead? Certainly not. Especially on social media.

From an personal point of view, we almost all feel infobesity. Lost in the forest of content, we strive to find good reads and spot the stuff we engage with. 118 more words


Obama Outperforms Agencies with Online Content

Most people think Obama’s appearance on Between two Ferns was out of place.  However, it shows a pattern of him going to where the conversation is, rather then asking people to come to him. 174 more words