I attended the Media Summit NY 2014 as a Carsey-Wolf Research Fellow and wrote up a report on “things to know” about branded entertainment.
You can find my piece, … 6 more words
The story goes you can’t go far in Brazil without finding something with the young Neymar’s face on it. From lunch boxes to food, the Brazilian star seems to be everywhere. 228 more words
When purchasing a product, do you make the purchase based on advertisements, word of mouth, or peer recommendations? A.C. Nielson conducted a study in 2012 and the findings concluded that 70% of consumers trust other consumers opinions online and 92% from people they know. 523 more words
Augie Ray is a good friend and the indefatigable author of Experience: The Blog, one of the very best of its kind. He is unafraid of being provocative; seldom will you detect a hint of personal bias, but you will always note his clean argumentation and seemingly unlimited capacity for research and fact-finding. 740 more words