Tags » Earned Media

Ana Nieto @ El Diario writes on debt collection agency case

NYC manda un aviso al sector de créditos abusivos
By Ana Nieto | El Diario 

Las primeras cartas ya han siendo enviadas. En los próximos días varios miles de residentes de Nueva York van a recibir una comunicación en la que se les explica que tienen derecho a una compensación por haber sido víctimas de una agencia cobradora de deuda, National Credit Adjusters (NCA), que trataba de recobrar dinero debido a entidades que hacían préstamos abusivos. 151 more words

Earned Media

PPRA Content Marketing Luncheon Recap

The worlds of earned and paid media are colliding and we have to brace ourselves for impact by learning the value of tactics like native advertising, content marketing and sponsored content. 539 more words

Events

In a nutshell, the social web is a term used to describe how people communicate with each other online. Essentially, if you use the Internet, you are a part of the social web. 462 more words

What Is the Social Web and Why Should a PR Pro Care?

Image from AceJet via I Love Typography.

Call it social media, the social web, or whatever you want. After this week’s readings, here’s what I remember most: 475 more words

Social Media

How do you get more people to share your social media content?

There’s growing evidence that people don’t share as much on social media as we originally thought they did, and many brands now have to spend significant media budgets on social platforms in order to encourage widespread adoption of their content. 242 more words

Social Media

Public Relations is Just Earned Media? Think Again.

The Public Relations Society of America defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Many people view public relations as a way to grow these relationships through promotional efforts, or earned media. 153 more words

Earned Media – The Breadwinner for the Events Industry?

You may have interesting and informational content on your platforms. Your communication channels may always be up-to-date with fresh contents. You may curate great content, but if you are unable to arouse interest and receive attention from your audience, these contents are useless. 488 more words

Credibility