Tags » Editorial Calendar

With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. 791 more words

Social Media

Social Media Magic -- Planning Your Posts

I am a planner.  All of my friends and family would tell you so.  I pack at least several days before leaving for a trip.  I save money ahead of time for special purchases.  1,873 more words

Spring Semester 2014

So You Want to Blog… Where Do You Start?

By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief content marketing vehicle, according to the Content Marketing Institute’s 2014 benchmark studies. 632 more words

Blog Strategy

The Magic of Social Media Scheduling

This week in class we learned everything related to using social media tools to schedule social media campaigns ahead of time, part of this learning involved being knowledgeable of editorial calendars and the type of content that could and should be scheduled to achieve specific target goals. 1,794 more words


Three Reasons Your Product Launch is Failing

You don’t even need to consult the market research to know that launching a new product is cumbersome, complex and costly. Often a look around at the faces sitting at your boardroom table, or a quick scan of internal team emails reveal the frustration, anxiety and sheer chaos surrounding a new unveil. 716 more words

Social Media

How to create an editorial calendar

An editorial calendar is a schedule used to publish content over a specified period of time.

As a content strategist, you can use an editorial calendar to plan which content you’ll need and by when. 313 more words

Content Strategy 101