Blogs about: Editorial Skills
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MAT wrote 11 months ago: The BBC has an editorial strand called City Diaries, in the business section (http://news.bbc.co.uk/ … more →
Can't get the staff?
MAT wrote 1 year ago: Have you ever noticed that sometimes…no, often…companies put out adverts or job specs fo … more →
Why content editors shouldn't design web pages
MAT wrote 1 year ago: There are a few content editors out there who have been told or who think that using Dreamweaver (or … more →
Need to cut costs? Hit delete.
MAT wrote 1 year ago: The rate of profit is falling for USA corporates (see EUI: 40% risk of recession in the United State … more →
Yes, Mr Nielsen, right you are...
MAT wrote 2 years ago: Jakob Nielsen’s Alertbox, October 1, Blah-Blah Text: Keep, Cut, or Kill? has a great piece of … more →
Online marcomms and corporate comms: same family, different faces?
MAT wrote 2 years ago: Over the past five years I’ve learned a lot about consultancies’ and companies’ approach … more →
The tagline is still (always) important
MAT wrote 2 years ago: “Let me save you 100,000 dollars,” says Guy Kawasaki, ex-Apple guy, and leads his audien … more →
Content creation and effectiveness
MAT wrote 2 years ago: Many companies use in-house contributors for sourcing and posting content to their websites. Who are … more →
