“Rogers Place” will be the new name for the home of the Edmonton Oilers after Rogers Communications announced Tuesday they purchased exclusive naming rights for the downtown arena project. 256 more words
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An advertising industry expert says naming rights deals like the one announced for the Oilers’ new arena make good marketing sense because of how the branding blends in. 125 more words
Edmonton’s new downtown arena will be known as Rogers Place when it opens in 2016.
Rogers, the telecommunications giant, was announced as the holder of naming rights to the new building at a press conference on Tuesday across the street from the building site. 150 more words
While the city has officially suspended the process to find 350,000 square feet of office space, city administrators were recommending in July an agreement be negotiated with the developers of the downtown arena. 280 more words