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Looking at things from a different perspective

Jon — Fri, 13 Apr 2012 05:27:57 +0000

One of the reasons I get so passionate about marketing is because it’s really about perspective.

To be good at marketing, I think one must understand that people look at ideas, issues and events through personalized filters they have developed over a lifetime of experiences – and one isn’t necessarily more or less correct than the other.

It’s great fun for me to consider a proposed target audience and try and understand the similar perspectives they may have toward life. Once understood, it makes potential messaging solutions to a communications problem that much more exciting to pursue and develop.

In general, I really enjoy using perspective as a tool. It’s great for finding commonality between people with whom you might otherwise disagree. Changing perspectives also allows one many different options from which to approach and solve a problem.

Understanding the perspectives of others also helps me communicate more effectively with different kinds of people and unite a group of otherwise disconnected people around a common goal.

That’s what I thought of when I saw this video, which I hope will alter how you see the world around you…

- My name is Jon Friesch, and I love it when people see things in untraditional ways.

Youtube Sensation: Fishing Under Ice: Exclusive Interview

James Mahon — Sun, 08 Jan 2012 12:53:42 +0000

Fishing Under Ice

Many Youtube videos in the past few years have been popular but none
have captured the world’s imagination quiet like a Finnish video
uploaded on Jan 4th. The clip shot at Lake Saarijärvi in Vaala, shows
what the name suggests which is three men Fishing Under Ice. The
sub-aqua shoot is just under four minutes long and has been viewed by
over half a million people around the world per day since its upload.
In an exclusive interview the director Juuso Mettälä told me that the
idea came about during lunch break chats with his friend Eelis Rankka
who plays the underwater fisherman. He said that it was a simple
decision who would fish as he was the one with the camera. Mr Mettälä
said that the optical illusion of the entire shoot having the
fishermen walk upside down feet to the ice “takes a while for some
people to realize what is happening”. They shot the video in March and
April of 2011 and Juuso says “two videos were made and there are more
coming”.

Juuso is surprised by the huge interest in the video as diving under
frozen lakes is normal in Finland and admits that both himself and the
divers are flattered by the comments that Youtube viewers have left.
He also would like to add that he is grateful for the comments from
talented photographers and said that it would take a lot of time to
respond to all requests and viewer’s comments so he doesn’t do it. The
polite Finn and his remarkable video has drawn a world audience to the
remote area that has a population density of just 8 people per square
kilometre. The people of Saarijarvi can already claim Baywatch’s
Pamela Anderson as a descendant but for now the worlds audience is
awaiting more marine videos of a different from the talented Mr
Mettälä and his diving fisherman Eelis Rankka.

Under Ice Fishing.

djstormsf — Sat, 07 Jan 2012 06:50:46 +0000

When people hear the words ‘Ice Fishing’… some variation of the image above pops into mind. Even though at times there may be a more glamorous side of ice fishing, it all just ends in cold, wet waiting around. But recently I found a video that just blew my interpretation of the sport right out of the water. Under Ice fishing is the act of diving under the ice, and using the frozen lid of the lake as a floor by turning yourself upside down. I could try and describe it, but it’s easier if you just watch the gravity bending video below. The video was filmed at the beautiful lake Saarijärvi in Vaala, Finland.

Divers:
Fisherman: Eelis Rankka
Fisherman’s friend: Tommi Salminen
Boy with the balloon: Jukka Pelttari