Tags » Elizabeth Williams

Fixing Your Sucky Website Step Three: The End Game

Here is our final look at fixing sucky websites. In Step One, we cleaned up the obvious stuff like broken links and old content. … 754 more words

B2B Marketing

Fixing Your Sucky B2B Website Step Two: Be Less Disgusting

Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. 510 more words

B2B Marketing

Fixing Your Sucky B2B Website: Step One

My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. 644 more words

B2B Marketing

Is It a Beautiful Day in Your Brand's Neighbourhood?

Walk out the door of any major urban hospital and you will soon find yourself among buildings full of physiotherapists, medical device suppliers, specialists’ offices, pharmacies, diagnostic imaging and, helpfully, malpractice lawyers. 801 more words

B2B Marketing

Stop Talking Price, Start Talking Time

Every Wednesday, I rearrange the colour-coded pens and precisely aligned office accessories on my colleague’s desk. It’s a thing to look forward to.

I think it was Craig Jarrow at… 918 more words

B2B Marketing

Stop Beating Your CSAT To Death

A while back we looked at how marketing shoves the Customer Abuse Department under the bus by setting unrealistic expectations nobody can possibly live up to. 768 more words

B2B Marketing

12 Reasons Why Bill C-28 is Good News

After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. 997 more words

B2B Marketing