Tags » Elizabeth Williams

Is Your Customer Self-Service a Porcupine-Making Machine?

Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. 721 more words

B2B Marketing

Williams leads Duke past Lady Monarchs 82-66

NORFOLK, Va. (WAVY/AP) — Ka’Lia Johnson had 18 points, 13 assists and 11 rebounds Thursday night, leading No. 7 Duke to an 82-66 victory against Old Dominion. 129 more words


Eight Rules for Lead Generation Events

Here is what I found while I was tidying up my Evernote the other day:

I feel a cold darkness about to descend. It may not be long now… 936 more words

B2B Marketing

Ready for Events That Work?

I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. 1,075 more words

B2B Marketing

The Very Simple System For Picking Your Trade Shows

Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation.

Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. 1,161 more words

B2B Marketing

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. 1,051 more words

B2B Marketing