Tags » Elizabeth Williams

Merlin's Nightmare - Tour Wrap

This week the CSFF Blog Tour featured Merlin’s Nightmare, book three of the Merlin Spiral by Robert Treskillard. For the group, I think the tour was a huge success. 623 more words

CSFF Blog Tour

Six Great (and brief) B2B Reads for Labour Day

At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack. 626 more words

B2B Marketing

The Revenge of the Content Monster

I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. New Coke, plug-in air fresheners, negative option billing, scent strips, greeting cards that make noise and those little family icons on the backs of cars come immediately to mind. 594 more words

B2B Marketing

Your Customers Want to Talk to You

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. 827 more words

B2B Marketing

There Are No Emergencies in Marketing

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank.  There are a lot of urgent things in social media. 723 more words

B2B Marketing