Tags » Elizabeth Williams

The Very Simple System For Picking Your Trade Shows

Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation.

Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. 1,161 more words

B2B Marketing

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click send and stand by for the howling, the outrage, the pleading. 1,051 more words

B2B Marketing

You Better Dance With Them What Brung Ya

Is it time already for Apple’s Festival of Likes? You know, that annual event where people find it necessary to sleep on the floor of a mall in order to pay someone hundreds of dollars for a phone. 853 more words

B2B Marketing

Unique Selling Propositions Are a Myth

My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on entrepreneurship, he’s decided to start up a lawn care company and called me for help with his homework. 814 more words

B2B Marketing

The Hidden Costs of Content Marketing

Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? 1,213 more words

B2B Marketing

Merlin's Nightmare - Tour Wrap

This week the CSFF Blog Tour featured Merlin’s Nightmare, book three of the Merlin Spiral by Robert Treskillard. For the group, I think the tour was a huge success. 623 more words

CSFF Blog Tour