As discussed in the previous post, setting up your objectives for an email marketing campaign is the first step to take. Once you know your objectives, you will be better equipped to develop your send… more →
Efficientemarketing's Blogwrote 6 days ago: Many, many marketers are not sad to see 2009 leave. A tough year to say the least. Looking for ways … more →
wrote 1 month ago: Open Rates…you are “living on a prayer” baby. I have engaged in many debates cente … more →
wrote 2 months ago: Collecting and analyzing metrics is very important to generate email performance measurement statist … more →
wrote 4 months ago: There’s quite a bit of talk at the moment of the opens to clicks ratio being the most importan … more →
wrote 5 months ago: The wonderful thing about email marketing, and online marketing generally, is that it is so measurea … more →
wrote 9 months ago: As discussed in the previous post, setting up your objectives for an email marketing campaign is the … more →
wrote 9 months ago: As mentioned in my previous post, if you want your email marketing campaign to be successful, first … more →
wrote 9 months ago: Philippe Kosler (US marketing guru) once said ” Marketing takes day to learn. Unfortunately it … more →
wrote 1 year ago: The newest e-mail metrics report from MailerMailer confirms this new trend: e-mails sent on Sundays … more →
wrote 1 year ago: In the past few months, I’ve grabbed a hold of my client’s Email Marketing program (well … more →
wrote 1 year ago: Remember back in the day when you could proudly show your boss or client how many page views or visi … more →
wrote 1 year ago: I was reading an article in Email Insider the other day from Loren McDonald proposing we re-brand th … more →