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Blogs about: Email Rendering

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Open Rates are like 80's Music

Andrew Kordek wrote 2 weeks ago: Open Rates…you are “living on a prayer” baby. I have engaged in many debates cente … more →

Tags: email acquisition, email best practices, email content, email deliverability, email engagement, eMail Marketing, email read rates, Strategy, Email Humor

Smallest "Shop Now" button I have seen in a long time

Andrew Kordek wrote 1 month ago: I don’t shop at Urban Outfitters. Perhaps its my age or the fact that I am not cool enough. Ho … more →

Tags: eMail Marketing, Great Email, promotional email, Retail Email, eMail, email copywriting, email creative, email engagement, good creative

How a 'Pharmá' Email Avoided Filters and Gained New Customers

Email Critic wrote 2 months ago: For legitimate email marketers it’s often difficult to avoid the dreaded spam folder. Now imagine th … more →

Tags: b2b email, coding, email design, email optimization, Good From Lines, Good Image-to-text Ratio, Good Subject Lines, html emails, Preview Text

Adobe's Laziness Is a Reminder to The Rest Of Us2 comments

Justin Premick wrote 2 months ago: The peculiarities of HTML email design can flummox the best of us. Even a brand as design-savvy as A … more →

Tags: Not So Great Email, Adobe, Testing

Twitters Term of Service Email

Andrew Kordek wrote 2 months ago: I have a couple of questions centered around the email that I received from Biz Stone the other day. … more →

Tags: Copywriting, Deliverability, email engagement, eMail Marketing, Email Strategy, biz stone, eMail, email copywriting, Email Delivery

Brilliant Email Design: Apple’s New iPod Nano

Email Critic wrote 2 months ago: Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod … more →

Tags: email design, Good Subject Lines, html emails, eMail Marketing, email optimization

Laptops or a cup of coffee? Using a weird image to sell me something.4 comments

Andrew Kordek wrote 2 months ago: Is Circuit City trying to sell me a laptop or coffee?  Sure its a woman looking at what appears to b … more →

Tags: Not So Great Email, What the hell email?, promotional email, eMail Marketing, email engagement, weird email, email image, image based email, confusing email

Preview Text: Overlooked, Untested, and Critical

Email Critic wrote 2 months ago: Preview text, be it executed through pre-header text, snippets, image alt tags or a combination ther … more →

Tags: Gmail, outlook 2007, Preview Text, eMail Marketing, email marketing mistakes, html emails

Dylan's Candy Bar: Semi-sweet Email Marketing3 comments

Email Critic wrote 2 months ago: For those of you who do not know Dylan’s Candy Bar, it’s a growing retail candy chain th … more →

Tags: Bad From Lines, email marketing strategy, Email Personalization, Good Image-to-text Ratio, html emails, Retail Email, social media marketing, Subject lines, email design

HP’s Action Bars – Two Styles, One Email1 comment

Luke Glasner wrote 2 months ago: I received this email from HP for their Back to School Sale, and since I knew them, I downloaded the … more →

Tags: email engagement, eMail Marketing, Retail Email, eMail, email and social media, Hewlett Packard Email, promotional email

Davemail: The Email Newsletter Experts?4 comments

Email Critic wrote 2 months ago: I recently received a newsletter from Davemail, a company that provides managed email marketing serv … more →

Tags: Gmail, Good Image-to-text Ratio, Good Subject Lines, html emails, email design, eMail Marketing, email marketing mistakes

Target Marketing + Macromark = One Bad Email

Email Critic wrote 2 months ago: You’d think that a email list brokerage and management company like Macromark or the sender/li … more →

Tags: bad subject lines, Bad Image-to-text Ratio, html emails, eMail Marketing, email marketing mistakes

New York Time's NULL Email3 comments

Chris Wheeler wrote 2 months ago: In this day and age, there is no excuse for sending out email that doesn’t have the correct te … more →

Tags: thank you email, bad email, eMail Marketing, transactional email, NYTimes, New York Times, null, Email Platform

Check Your Transactional Email Rendering

JangoMail wrote 3 months ago: Email readers such as Outlook 2007 may be doing a poor job of rendering your transactional emails. J … more →

Tags: Transactional Email News, Trends and Advice, Transactional emails

Illinois Tollway Email1 comment

Andrew Kordek wrote 3 months ago: I live in one of the most corrupt states in the Union.  As a state we have something like an $11 bil … more →

Tags: Deliverability, transactional email, Content, email service providers, Trigger based email, relevancy, eMail Marketing, Email Strategy, bad email

@CircuitCitycom twitter integration into email = #somewhatfail2 comments

Andrew Kordek wrote 4 months ago: @CircuitCitycom You are almost there.  Your email which has social media integration has all of the … more →

Tags: Deliverability, Content, Copywriting, relevancy, abandon cart email, eMail Marketing, Strategy, email content, Email Strategy

Twitters incorporation into email3 comments

Andrew Kordek wrote 4 months ago: Twitter is hot. Twitter is so hot and talked about that a lot of email marketers are starting to inc … more →

Tags: Copywriting, Deliverability, email content, email engagement, eMail Marketing, email service providers, Email Strategy, relevancy, Segementation

The longest newsletter I have ever seen.6 comments

Andrew Kordek wrote 5 months ago: Solarwinds is a great company with great products and a great message.  However their newsletter is … more →

Tags: bad email, Content, Copywriting, email content, email deliverability, email engagement, eMail Marketing, email read rates, Email Strategy

Silverpop's webinar invitation email1 comment

Andrew Kordek wrote 5 months ago: From time to time, I will continue to review ESP’s and email agency’s email marketing ef … more →

Tags: Content, Copywriting, email content, email engagement, eMail Marketing, email read rates, email service providers, Email Strategy, good email


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