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Blogs about: Email Testing

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What works in an email? Girth or Length?

Will Thomas wrote 5 days ago: If you read any (of the many, many, many) email best practice guidelines which you can find with a q … more →

Tags: eMail Marketing, email deliverability, email design

Subtle changes can have big impact1 comment

Andrew Kordek wrote 1 month ago: Don’t discard subtle changes in your email program. A tweak of the pre-header here or a change … more →

Tags: Copywriting, Deliverability, email deliverability, eMail Marketing, Email Strategy, relevancy, Segementation, Best Practices, eMail

5 top email tips

Antonio Marshall wrote 3 months ago: Emails proven track record of high ROI and the current economic climate have seen the channel become … more →

Tags: eMail Marketing, eMail

Subscriber Growth1 comment

skiponeill wrote 3 months ago: List growth is the number one question I hear from our customers and prospects.   Here are a few qui … more →

Tags: agency, eMail Marketing, ExactTarget Email, isp reputation, one-to-one Marketing, skip o'neill, sms marketing, Social Media, suubscribers rule

Email Subject Line Testing

Sylvia Reece wrote 4 months ago: In my previous blog I gave ten top tips of what makes a good subject line. I said it was a very good … more →

Tags: eMail Marketing, email subject line testing, email subject lines

This is a test. This is only a test.

soapboxmarketing wrote 6 months ago: If you are planning to do an email campaign, don’t forget the most important element – t … more →

Tags: DIY Marketing, mail marketing, Direct Marketing

Email Value

skiponeill wrote 6 months ago: It seems that every day I am asked “What is a good CPM?”.  When you are looking at ESP … more →

Tags: eMail Marketing, one-to-one Marketing, Email service provider, email ROI

Email Tests

crusadermail wrote 8 months ago: Did you ever wonder how you should test your email marketing message to get the best results?  Here … more →

Tags: eMail Marketing, Best Practices, email segments, retention marketing

Email List Health

skiponeill wrote 8 months ago: Are you proud of your list growth last year? Maybe your list early last year was 400K and now it is … more →

Tags: eMail Marketing, delivery rates, Deliverability, skip o'neill, email ROI, engaged subscribers.

Do You Have the Right Email Marketing Mix?5 comments

Mindy Dolan wrote 9 months ago: Should you do more drip campaigns or newsletters? Will order confirmations and “thank you … more →

Tags: eMail Marketing, aquisition newsletters, Customer Retention, Drip Campaigns, Dynamic Content, email marketing mix, happy birthday or anniversary emails, list segmentation, Newsletters

Trade Show Leads4 comments

skiponeill wrote 10 months ago: I am sure you have collected dozens or even hundreds of business cards while exhibiting at a trade s … more →

Tags: Marketing, Email Delivery

Email Marketing Resolutions2 comments

skiponeill wrote 11 months ago: It is that time of year for new years resolutions.  I am sure you made your personal resolutions, bu … more →

Tags: eMail Marketing, advertising agency, Deliverability, agency, one-to-one Marketing, Subject lines, Email service provider, skip o'neill, email ROI

Enhancements for Email Betting, I Mean Testing2 comments

Matti Salokangas wrote 12 months ago: We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - l … more →

Tags: eMail Marketing, Meet The Developers, Online Channel Trends, Software development, Testing, 100% increase in conversions, 500% incrase in click to open rate, b2b email marketing, betting pool for email tests

B2C Email Rendering4 comments

skiponeill wrote 1 year ago: How do you know what your email looks like in your recipient’s in-box?  The email might look great i … more →

Tags: Marketing, eMail Marketing, Email Delivery, Email Rendering, B2C, B2B

Email Testing3 comments

skiponeill wrote 1 year ago: Did you ever wonder how you should test your email marketing message to get the best results?  Testi … more →

Tags: eMail Marketing, random sampling

Island Records: A Non-Testing Story

joshnason wrote 1 year ago: Seriously, Island Records. If I’ve said it once, I’ve said it 432 times. Test, test, tes … more →

Tags: Email Marketing Blunders, Email Marketing Thoughts

This Is A Test

johnsondirect wrote 1 year ago: In my monthly piece for Chief Marketer’s e-Centric newsletter I write about new media testing … more →

Tags: Johnson Direct, Marketing that's measurable, observations, Emarketing, market segments and testing

E Communication Copy Length

johnsondirect wrote 1 year ago: Chief Marketer just ran one of my pieces on copy length. What’s the correct copy length? The s … more →

Tags: Johnson Direct, Marketing that's measurable, observations, Emarketing, email copy, email copy length


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