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Are You Using Influencers in Your New Product Launch to Professional Tradesmen?

When you’re planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after… 234 more words

Marketing Tips

Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?

Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. 281 more words

Marketing Tips