Blogs about: Emotional Branding
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What Does Your Brand Smell Like?
Silly question? Not really. One of the strongest senses we have and one that makes the greatest impression on how we remember spaces and experiences is what those spaces and experiences smell like. Mu… more →
Küster Dental Weblog
Einstein's Wisdom and the Customer Experience
Ann O'Daniel wrote 3 days ago: “Not everything that can be counted counts and not everything that counts can be counted … more →
Emotional Branding - The New Paradigm for Connecting Brands to People by Marc Gobe
eriklydecker wrote 1 week ago: A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of … more →
What Does Your Brand Smell Like?
James wrote 1 week ago: Silly question? Not really. One of the strongest senses we have and one that makes the greatest impr … more →
The Five Elements Gain Two New Members
James wrote 2 weeks ago: Wednesday I spoke to periodontal students at the IU School of Dentistry. As I suspected, the student … more →
What do I do with all this data?
Ann O'Daniel wrote 2 weeks ago: Many companies are now realizing that gathering lots of information on customers can create overwhel … more →
Talking to Students
James wrote 2 weeks ago: Today I’m off to talk to graduate students in the periodontal program at the IU School of Dentistry. … more →
Colors, Colors, Colors!
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James wrote 3 weeks ago: This past weekend I’ve been working on the paint colors for a dental office design project I’m curre … more →
Can Artificial Intelligence Drive your Car (and your Customer Experience)?
Ann O'Daniel wrote 1 month ago: After some time off for celebrations and reliving the past (major anniversary and high school reunio … more →
Digital Luxury Digest | Rich Choose Facebook, Zappos Employees Love to Network, Fashion Gets Personal, Strategy: Saks v. Neiman, Social Media Drives Holiday Shoppers
jessicaavanzino wrote 1 month ago: “Facebooks for the Rich Flounder” (WSJ) Usually the wealthy like to stay close to their … more →
Why Brand Experience Strategy Should Be A Top Priority
Ann O'Daniel wrote 1 month ago: The evidence is mounting that one of the key drivers of brand loyalty and profitability is the quali … more →
A Dental Office Design Project Moves to the Next Phase
James wrote 2 months ago: One of the most enjoyable parts of my job is specifying finish textures and colors that tie a projec … more →
Getting Inside the Minds of Your Customers
Ann O'Daniel wrote 2 months ago: For almost 30 years we have had a convenient and simple way to describe the differences between our … more →
Sensory Branding (Part 5): Sound
Donald Cunningham wrote 2 months ago: Throughout this sensory branding series, I hope that I have convinced you on the importance of exten … more →
Sensory Branding (Part 4): Touch
Donald Cunningham wrote 2 months ago: The sense of touch is another sensory aspect that is often ignored. Texture, Shapes, Temperature, an … more →
Sensory Branding (Part 3): Taste
Donald Cunningham wrote 2 months ago: Taste is an obvious sense for companies that deal with food and beverages. Blue Bell Ice Cream, A1 S … more →
Sensory Branding (Part 2): Smell
Donald Cunningham wrote 2 months ago: Apart from sight, marketers have done little to incorporate the other senses within their brand buil … more →
Hiring the Right Staff
James wrote 2 months ago: One of the most challenging things we do as business owners is hiring employees. Searching for, attr … more →
Sensory Branding (Part 1): Sight
Donald Cunningham wrote 2 months ago: The first sense we will examine in our sensory branding series is sight. Sight is the most powerful … more →
Products, Advertising, and Zombies, Oh My!
Donald Cunningham wrote 2 months ago: I read recently that nearly 1,000 new brands appear on store shelves every year. As more and more pr … more →
