Blogs about: Employer Brand
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If you're going to navel gaze, why not look at someone else's?
David Ferrabbee and I had lunch recently, and asked the question, what value do we add, really, as “communication experts”? The main reason many of us seem to keep our jobs could arguably … more →
Death to internal marketing
If you're going to navel gaze, why not look at someone else's?
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kevinkeohane wrote 3 weeks ago: David Ferrabbee and I had lunch recently, and asked the question, what value do we add, really, as … more →
Design Thinking
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kevinkeohane wrote 1 month ago: It’s been around a while, but I think in these dark moments we should take inspiration from wh … more →
Employer branding is dead. Long live employer brand!
kevinkeohane wrote 1 month ago: Good session this morning in London where SAS presented a view on where organisations can go from he … more →
Death to engagement?
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Dan Gray wrote 2 months ago: Reflecting on a recent post by Kevin Keohane, I’ve been asking myself the question… When there’s so … more →
Employer Brand Institute Asia
0303kg wrote 2 months ago: Author: Kumar Gautam, Capability Development Lead, Whirlpool Asia Employer branding is one of the ne … more →
Over-specialisation kills
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kevinkeohane wrote 3 months ago: I’ve banged on (in this blog and relatively recently in Communication World) about how over-sp … more →
What's your secret formula?
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kevinkeohane wrote 3 months ago: We recently launched the new European careers site for The Coca-Cola Company (soon to be global empl … more →
Employment Branding
zohaibsaleem wrote 3 months ago: Employer branding is a marketing concept, rather than a mainstream HR process, denoting the attribut … more →
Mapping the internet: where influencers live
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kevinkeohane wrote 3 months ago: Our sister agency, Linkfluence, are mapping social networks on the internet. Fab stuff. Want to kno … more →
Authenticity, fairness and customer loyalty
Dan Gray wrote 4 months ago: Sure, profits may be down 26% as it strives to maintain cost competitiveness, but John Lewis is stil … more →
It's the culture, stupid!
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Dan Gray wrote 4 months ago: Remember, “It’s the economy, stupid,” the phrase coined by political strategist, James Carville, bac … more →
WHEN THE HR WEDS MARKETING
Dreamcatcher wrote 4 months ago: There was a time when marketing and human resource development used to be very separate disciplines … more →
What's in a name?
tigerlily271 wrote 5 months ago: As I’ve mentioned already, I’ve been thinking about starting a blog for a little while n … more →
So here it goes...
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tigerlily271 wrote 5 months ago: So. First post… No doubt this should be something quite profound, insightful, and certainly se … more →
Simplicity, specialisation, complexity, strategy ... a theme emerging
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kevinkeohane wrote 5 months ago: The whole theme of moving from complexity to simplicity and from specialisation to a broader “ … more →
Annual Predictions 2009
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kevinkeohane wrote 6 months ago: For the third year I will be making my predictions for the coming year. In January I’ll revis … more →
OK, call it internal marketing
kevinkeohane wrote 7 months ago: At the moment we are working hard to leverage the global network of which we are a part (Publicis). … more →
Has HR blown your brand to bits?
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marketing veep wrote 7 months ago: Attention business owners, presidents and marketing folks: when’s the last time you compared y … more →
Effective audience-centric presentations
kevinkeohane wrote 8 months ago: I work within a communications group with a French corporate headquarters and am always amazed at th … more →
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