Blogs about: Environmental Marketing

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Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees   With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right.  In fact, d… more →

Marketing Green

Seven Deadly Sins of Greenwashing

Kristen Romilly wrote 1 month ago: TerraChoice's newest addition to their sins of greenwashing - The Sin of Worshiping False Labels … more →

Tags: Eco-labeling, greenwashing, Candian Standards Association, Competition bureau, governement responsibility, TerraChoice, third party endorsements

BP & the environment - Talk stopped long ago — 3 comments

dominiquehind wrote 1 month ago: BP Australia have recently developed a website that showcases all of the environmental issues they a … more →

Tags: Environment, BP, bp australia, Earth Hour, Environment, shepard fairey, talk stopped long ago, User Interaction, vote earth

How to encourage paperless billing? AT&T Style — 2 comments

dominiquehind wrote 1 month ago: Most companies are pushing their customers to transition to paperless bills. The justification for t … more →

Tags: Environment, electronic billing, AT&T paperless billing, AT&T satisfaction, Green Marketing, transitioning customers to electronic bills

Evaluation Strategies for Marketing

Curt LaLonde wrote 2 months ago: It seems like everyone is asking questions like “What is our strategy for social media?” or “Is our … more →

Tags: Posted Articles, Evaluation, Marketing, Online Marketing, SEO, Social Media

Why Marketing is More Than Digital Media

Curt LaLonde wrote 3 months ago: The average company executive or business owner has a common concern when it comes to helping their … more →

Tags: Links, Marketing, Posted Articles, Digital Marketing, media, Online Marketing, SEO, Social Media

Car and sustainability: going beyond the halo effect of low emission vehicles — 2 comments

Syed Izzaddin wrote 3 months ago:     Even with an increase in the sales of low emission vehicles such as hybrids and electric cars in … more →

Tags: Marketing, Sustainable marketing, Business

Eco-Friendly Promotional Products and The Economy

ecopromosonline wrote 4 months ago: 1.      ECO-FRIENDLY PROMOTIONAL PRODUCTS 2.      ECONOMY 3.      ECOPROMOSONLINE TO THE RESCUE!   … more →

Tags: Eco-Friendly Promotional Products, eco-friendly bags, Eco-Friendly, Promotional Products, Recycled promotional products

Eye Earn and Max Malls and SFI-the #1 Online Home Business

ggiard wrote 7 months ago: Top Stories The easiest way to ever  make extra money is Eye Earn.You don’t have to know … more →

Tags: work at home, affiliate marketing solutions, Eyeearn scam, Network Marketing, network marketing leads, Social Marketing, social networking, eye earn

... I'm back

cracnatic wrote 7 months ago: October was a time of reflection and evaluation. This blog was started as a class assignment; when t … more →

Tags: Money where my mouth is, responsible consumption, Social Media, sustainability

Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective — 12 comments

dwigder wrote 10 months ago: Interview with Adam Capage, Director, Utility Partnerships, 3Degrees   With the #1 renewable energy … more →

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Green Brands, Green Consumer Demand, Green Marketing, Green Strategy, interviews

Corporate Green: Customers Care Whether You're for the Environment — 5 comments

joannavisibleshops wrote 10 months ago: Within the past couple of years, customer surveys often showed that customers did not care whether … more →

Tags: e-commerce, Emarketing, In The News, environmental concerns, environmentally friendly, Going, Green Marketing, Marketing Research

Driving Adoption of Renewable Energy: Part I – A Utility’s Perspective — 3 comments

dwigder wrote 10 months ago: Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities   Electrical power gener … more →

Tags: Business Model, climate change, Consumer behaviors and beliefs, Global Warming, Green Consumer Demand, Green Marketing, interviews, sustainability, Sustainable marketing

Getting Smart About Green Targeting — 17 comments

dwigder wrote 11 months ago: An Interview with Amy Hebard, Chief Research Officer and Founder, earthsense   Marketing green can b … more →

Tags: Brand engagement, Consumer behaviors and beliefs, Green Marketing, interviews, Strategy, Sustainable marketing, Targeting

Environmental Marketing: Graphic Design For A Non-Profit Organization

Darren wrote 11 months ago:     The creative team at StockLayouts has just posted a new graphic design template set for an envi … more →

Tags: brochures, Templates, Graphic Design, business marketing, flyers, Newsletters, Letterhead, Business Cards, Print Ads

Driving Engagement and Viral Impact in the Green Space: Part II – Original Content — 3 comments

dwigder wrote 11 months ago: While creating and sharing user-generated content is an effective way to facilitate consumer engagem … more →

Tags: Consumer behaviors and beliefs, Content, engagement, Green, Green Marketing, Green Strategy, Green Web 2.0, organic foods, Sustainable marketing

Environmental Marketing Guideline Challenges — 4 comments

dwigder wrote 1 year ago: Recently, the Canadian Standards Association updated its guide for making environmental claims.  Whi … more →

Tags: environmental standards, Green Marketing, regulation, sustainability, Sustainable marketing

Managing Environmental Risk by Looking through the Rear-view Mirror — 21 comments

dwigder wrote 1 year ago: A recent survey by The Economist Intelligence Unit identified both the top influencers of – and bene … more →

Tags: Brand engagement, Consumer behaviors and beliefs, Green investment strategy, Green Marketing, Green Strategy, Investor Activism, regulation, sustainability, Sustainable marketing

Eco-labels Impact Consumer Behavior — 6 comments

dwigder wrote 1 year ago: Eco-labels influence consumer behavior in two ways.  First, they introduce green as a considered att … more →

Tags: Business Model, climate change, Eco-brands, Eco-labeling, Green Brands, Green Marketing, greenwashing, Strategy, sustainability

Reframing Global Warming Across the Political Spectrum — 11 comments

dwigder wrote 1 year ago: These days, green marketers are challenged to efficiently reach consumers and effectively impact … more →

Tags: Brand engagement, climate change, Consumer behaviors and beliefs, Green Marketing, sustainability, Sustainable marketing


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