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The Modern Marketer - part Artist part Scientist

This diagram does a great job of showing the dualistic nature of marketing in the digital age.

“Marketers need creativity and imagination to create campaigns that engage consumers, and an analytical side to measure and calibrate marketing strategy.” 70 more words

Marketing

Could an Independent Scotland damage the Unitary Patent System?

I wasn’t planning on writing again on the possible impact of the Scottish Referendum on intellectual property rights unless there was a “Yes” vote. The polls however seemed to have moved recently from “ 832 more words

Patents

Clough AMEC JV Bags $64M FEED Contract for Queensland's Bowen Gas Project

by  Clough Ltd.|Press Release|Wednesday, September 10, 2014

 

Engineering and project services company Clough Limited announced Monday that the Clough AMEC joint venture has been awarded a $64.4 million (AUD 70 million) front end engineering design (FEED) contract for Arrow Energy’s proposed Bowen Gas Project in central Queensland, Australia. 365 more words

Upstream

Petronas awards 13 major contracts and 3 letter of awards for Pengerang project

Posted on 1 September 2014 – 05:38am

sunbiz@thesundaily.com

 

PETALING JAYA: Petroliam Nasional Bhd (Petronas), has awarded 13 major contracts and three letter of awards (LOA) to local and international contractors under the Pengerang Integrated Complex (PIC) project in Johor. 321 more words

Malaysia

Petrofac awarded EPCC contract for PETRONAS’ Malaysian refinery and petrochemical project

PRPC Refinery and Cracker, a subsidiary of PETRONAS, has awarded a contract to UK-based Petrofac to provide engineering, procurement, construction and commissioning (EPCC) services at its petrochemical project at Pengerang in Johor, Malaysia, as per chemicals-technology.com. 150 more words

Malaysia

An introduction to the Unitary Patent

If you don’t know your Battistelli from your Balotelli and you think the UPC Arena is the football stadium formally known as the Arnold Schwarzenegger-Stadium in Graz, Austria rather than a new European patents court then you’ve probably been spending more time on your fantasy football league than you have preparing for the Unified Patent Package. 1,582 more words

Patents