Tags » Ethnographic Research

Participation Observation Method

In constructing the curriculum chapter for the Fashioning Circuit book* being developed by Dr. Kim Knight (a.k.a. @purplekimchi), I utilizing a few exploratory research methods to review the current workshop materials, lessons, and learning on the subject matter. 685 more words


Observation Research or Ethnography (Chapter 5)

Here is a good video for Chapter 5 explaining the basic reasons for conducting observation research, or ethnography.

Discussion Questions;

  1. Why do marketers conduct observation research?
  2. 48 more words

Marketing Anthropology or Vice Versa

My dad once told me that, when he was growing up as an Italian American in the 20s and 30s, he was ashamed to admit to his schoolmates that his mother made bread at home. 269 more words

Digital Artwork

HungryVisuals to take part in Valuing Electronic Music event, 6 June

It’s now confirmed that the public event on 6 June (click here for the poster) will feature images from the Clubland project by HungryVisuals. One of the most interesting avenues that we’ve been exploring on the ethnographic side of the project is the… 68 more words


Ethnographic Research Videos (Chapter 5)

Here are some interesting videos for Chapter 5 dealing with ethnographic research.