Tags » Ethnographic Research

Did that really just happen?

By Elizabeth Cychosz

It’s one week after waving goodbye to Cambodia from a┬átiny airplane window, and I can finally take myself off my antimalarial medication. 570 more words


Participation Observation Method

In constructing the curriculum chapter for the Fashioning Circuit book* being developed by Dr. Kim Knight (a.k.a. @purplekimchi), I utilizing a few exploratory research methods to review the current workshop materials, lessons, and learning on the subject matter. 685 more words


Observation Research or Ethnography (Chapter 5)

Here is a good video for Chapter 5 explaining the basic reasons for conducting observation research, or ethnography.

Discussion Questions;

  1. Why do marketers conduct observation research?
  2. 48 more words

Marketing Anthropology or Vice Versa

My dad once told me that, when he was growing up as an Italian American in the 20s and 30s, he was ashamed to admit to his schoolmates that his mother made bread at home. 269 more words

Digital Artwork