Blogs about: Evaluation Of Communication Materials
Featured Blog
How to instill a love for reading books
Yesterday, a reader stumbled on Devcompage and wrote a comment which struck a chord with me on the critical importance of reading among students and the need for more readable books. Here’s her… more →
How to instill a love for reading books
— 12 comments
monina escalada wrote 1 year ago: Yesterday, a reader stumbled on Devcompage and wrote a comment which struck a chord with me on the c … more →
How the rice crisis was presented in online news
— 1 comment
monina escalada wrote 1 year ago: My post on “How to do content analysis: a step-by-step guide” remains the top post of De … more →
How to assess celebrity endorsers and product endorsements
monina escalada wrote 1 year ago: Busler’s Ph.D. thesis, Product Differentiation, Celebrity Endorsements and the Consumer’s Perc … more →
How credible are celebrity endorsements of OTC drugs
— 12 comments
monina escalada wrote 1 year ago: Of late, there has been a flurry of celebrity endorsements of over-the-counter (OTC) drugs such as p … more →
Student's content analysis exercise
— 5 comments
monina escalada wrote 1 year ago: Three weeks ago, my devcom students embarked on their content analysis exercise. To give you a flavo … more →
Audience research - what, why and how?
— 6 comments
monina escalada wrote 1 year ago: Can Tho University (Vietnam) students on their way to conduct a farmer survey in Vinh Thanh district … more →
How to do content analysis: a step-by-step guide
— 14 comments
monina escalada wrote 1 year ago: As there are tests to assess the readability of food recipes from celebrity chefs, there are also te … more →
How readable are food recipes?
— 3 comments
monina escalada wrote 1 year ago: Espasol - a native delicacy made of toasted gluttinous rice flour In my other blog, placesandfood, I … more →
A new domain name
— 14 comments
monina escalada wrote 1 year ago: Happy New Year! What better way to welcome the new year than with a new look — a new WordPress … more →
Evaluating communication campaigns
— 4 comments
monina escalada wrote 1 year ago: Dr. Carmen Thoennissen (SDC) and KL Heong (IRRI) visit "Three Reductions, Three Gains Project … more →
Content analysis: what and how
— 8 comments
monina escalada wrote 1 year ago: In the early 70s, two biographies of the most powerful woman of the land hit the book shops in Manil … more →
Semantic differential
monina escalada wrote 2 years ago: Semantic differential is a type of a rating scale designed to measure the connotative meaning of obj … more →
Survey research
— 1 comment
monina escalada wrote 2 years ago: A farmer being interviewed for a survey, West Java, Indonesia Limitations of the survey approach ‘Bu … more →
FGD process
— 7 comments
monina escalada wrote 2 years ago: Focus group discussion with farmers in Can Tho province, Vietnam To ensure a successful focus group … more →
Focus group discussion
— 2 comments
monina escalada wrote 2 years ago: Focus group discussion with farmers, Victoria, Laguna, Philippines In pretesting, there are various … more →
Factors affecting validity of pretests
monina escalada wrote 2 years ago: Pretesting a survey questionnaire with a farmer, West Java, Indonesia When can one say that the pret … more →
Pretesting prototype communication materials
— 1 comment
monina escalada wrote 2 years ago: Interviewing a farmer to pretest print materials, Central Java, Indonesia What is pretesting? Pretes … more →
Introductory readings
— 2 comments
monina escalada wrote 2 years ago: Hello DC 132 class. I have uploaded several introductory readings materials on evaluation and pretes … more →
Hello DC 132
— 7 comments
monina escalada wrote 2 years ago: Welcome to DC 132 (2nd sem, 2007-08). I wish I were there to meet you on the first week of classes b … more →
