In the world of marketing the term ‘Big Data’ is becoming more and more widespread yet still stirs up much confusion. Big Data is an all-encompassing term for any collection of large data sets that were once difficult to process and the challenges include search, capture and analysis. 405 more words
ROI on events is notoriously difficult to measure. Here are some pointers on how you can set the KPIs which will determine whether your event has been successful or not.