Tags » Event Marketing

My Afternoon of 'Big Data' on Ice!

In the world of marketing the term ‘Big Data’ is becoming more and more widespread yet still stirs up much confusion.  Big Data is an all-encompassing term for any collection of large data sets that were once difficult to process and the challenges include search, capture and analysis. 405 more words

Event Blogs

Event marketing should not just be about 'keeping the lights on'

This week I have been thinking a lot about event marketing plans, not least because I am creating them for a couple of very different clients.   327 more words

Event Marketing

In the month of January 2015, I decided to join the SEA (Sports, Entertainment and Arts) EVM (Event Marketing) program at Seneca College. My expectations were exceeded within the first week of the program. 956 more words

Event Marketing

Female-centric brands wanted - Seattle's Women of Wonder Run 10K/5K

The female-only Women of Wonder Run 10K/5K is set to take place in Seattle at Green Lake Park on Sunday, September 13th. With two years under our belt, this third annual event that benefits the Team Survivor NW non-profit has become one of the top ‘women-only’ races in the Pacific Northwest. 155 more words


Tips on Running a Successful Conference: Measurement of Return of Investment ROI on a conference

In this blog we will follow on from the previous tip where we looked at setting Objectives for ROI to review the measurement of ROI objectives, incorporating different  levels of ROI Methodology used to measure ROI of an event. 791 more words


pure rocket science reblogged this on it's pure rocket science... and commented:

ROI on events is notoriously difficult to measure. Here are some pointers on how you can set the KPIs which will determine whether your event has been successful or not.

5 Amazing Tips for Controlling Trade Show Display Costs

Controlling trade show display costs is an important factor when considering being a vendor at trade shows. Understanding your target audience and budget are key to creating a display to showcase your brand and attract the customers you desire. 328 more words


Event Marketing 101

Adam Bean

How would you like to create the sort of event marketing that really gets people talking? Its easier than it sounds, here’s how in five simple steps. 1,177 more words

Beginner's Guide