Tags » Event Marketing

Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

Happy Friday! To wrap up the workweek we’ve compiled a list of the top articles for CMOs and event marketers. With content ranging from how to understand the data your current CRM is providing you with, to tips for optimizing your lead generation efforts, these are all a must-read before the weekend begins. 230 more words

Event Marketing

The Beginner’s Guide to Halloween

This week both Coles and Woolworths have gone Halloween mad. FIVE whole pages in the Coles catalogue, upping Woolworths’ four pages.

Two pages each dedicated to sweets and chocolates. 581 more words


Booth Staff Attendee Engagement Techniques that Help Maximize Lead Generation

By Nancy Drapeau, PRC, CEIR Research Director

For many exhibitors, a primary goal of exhibiting is to generate new leads, nurture existing ones and maintain relationships with customers to feed the sales pipeline. 413 more words

Top 8 Tips for Getting the Most out of Trade Shows & Event Marketing

Getting the most out of trade shows takes strategy, planning, and execution. Don’t expect your first event or a new event to yield your biggest client. 851 more words


Award Winners: Reed Hilderbrand's Fetching Field Book

Throughout the year, we’ll be celebrating the masterpieces of marketing that brought home the honors at the 2014 SMPS Boston ROC Awards gala. May you find creative inspiration from these outstanding communications! 442 more words


Financial Certificate

Have you ever wondered what in the world you are going to do once you graduate college?  If you say no, either you are a master planner that lives life on a tight schedule, or you are lying.  190 more words

Event Marketing

Ins and Outs of Field Marketing

As a team lead at Honest Tea I have learned the ins and outs of field marketing. I now have a full understanding of what it takes to execute an event or demo. 386 more words

Event Marketing