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Blogs about: Exacttarget Email

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The customer is boss

skiponeill wrote 2 months ago: The world of online marketing is very competitive and your customers can cast their votes this holid … more →

Tags: eMail Marketing, delivery rates, email automation, one-to-one Marketing, email ROI, Black Friday, customer value

Subscriber Growth1 comment

skiponeill wrote 4 months ago: List growth is the number one question I hear from our customers and prospects.   Here are a few qui … more →

Tags: email testing, eMail Marketing, agency, one-to-one Marketing, suubscribers rule, isp reputation, skip o'neill, sms marketing, Social Media

Email Survey - 2 comments

skiponeill wrote 8 months ago: f you’re following best practices in email marketing, you’re not asking for anything more than the e … more →

Tags: eMail Marketing, Deliverability, suubscribers rule, isp reputation, inbox delivery, ESP upgrade, skip o'neill, engaged subscribers.

Keep Marketing1 comment

skiponeill wrote 8 months ago: When the economy is unstable, like it is today, your first reaction might be to cut back on your mar … more →

Tags: Email Delivery, can spam act, eMail Marketing

Email Marketing is still Hot!2 comments

skiponeill wrote 9 months ago: Today more than ever executive managers are looking for low-cost, high ROI channels and agree that E … more →

Tags: eMail Marketing, Deliverability, agency, email ROI, Marketing Sherpa

Selecting a new ESP #22 comments

skiponeill wrote 9 months ago: I wanted to follow up on my previous post related to selecting a new ESP. ClickMail Marketing has ju … more →

Tags: eMail Marketing, one-to-one Marketing, Subject lines, ESP upgrade, skip o'neill, email ROI, random sampling

Tips for selecting a new ESP1 comment

skiponeill wrote 10 months ago: Since most reputable Email Service Providers only offer their service in annual agreements, it stand … more →

Tags: eMail Marketing, email automation, agency, one-to-one Marketing, economic downturn, Email service provider, skip o'neill, email ROI, recession marketing

Email subject line1 comment

skiponeill wrote 10 months ago: Do you have a subject line that clearly identifies you and states your intentions within the email? … more →

Tags: eMail Marketing, Email Delivery, one-to-one Marketing, Subject lines, skip o'neill, email non-responders

New ESP for Retailers2 comments

skiponeill wrote 10 months ago: I have been asked recently about what’s to look for in an ESP for the retailer.  Below are a f … more →

Tags: eMail Marketing, one-to-one Marketing, Email service provider, skip o'neill, email ROI, Retail Marketing

Marketing to the Executives2 comments

skiponeill wrote 1 year ago: ExactTarget has just published a whitepaper on marketing during the recession.  Below are some of th … more →

Tags: Marketing, eMail Marketing, recession marketing


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