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Blogs about: Exelate

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Extra! Extra! Read All About It

eXelate Marketing wrote 4 days ago: eXelate’s Data Digest is the best way to keep up with our most recent news and offerings. We never s … more →

Tags: Data, data digest, Newsletter

Using the maX Index to find Spring Break Travel Trends

eXelate Marketing wrote 3 weeks ago: Marketers seeking to understand consumer demographics, interests, intent or branded segments accordi … more →

Tags: agencies and advertisers, Innovation, Best Practices, Index Reports, Infographics, max, DMA, Travel, Spring Break

Occupy eXelate (Jobs)

Mark S. Zagorski wrote 3 weeks ago: In light of the big “day of action” by Occupy Wall Street on Tuesday, I thought it was an appropriat … more →

Tags: Opinion, Best Practices, Jobs, ad:tech, occupy wall street, recruiting, startups

Q&A with V12 Group

eXelate Marketing wrote 2 months ago: This week, eXelate announced our partnership with V12 Group, a leading provider of offline premium d … more →

Tags: agencies and advertisers, Innovation, Data Management, Data, Online Data, V12, auto data, personality data, digital marketers

Watch How maX Can Help Digital Advertisers

eXelate Marketing wrote 2 months ago: eXelate’s maX was released in February and is the latest in a line of products from eXelate meant to … more →

Tags: agencies and advertisers, Innovation, Best Practices, Data, Targeting, max, custom audiences, adaptive audience intelligence, digital advertisers

The Big Game: Insights & Information Collected via Digital Media - Infographic

eXelate Marketing wrote 3 months ago: eXelate and the Council for Accountable Advertising have put together an infographic showing sports … more →

Tags: Opinion, Innovation, Infographics, Superbowl, patriots, Giants, Council for Accountable Advertising, Peer39, ADsafe

Q&A with Nielsen Catalina Solutions CEO Mike Nazzaro

Meghan Q. Brown wrote 3 months ago: eXelate was happy to announce this week that we are teaming up with Nielsen Catalina Solutions to he … more →

Tags: agencies and advertisers, Opinion, Innovation, Data Management, Best Practices, Data, Analytics, marketers, Mobile

Same Turkey, New Knife

chrisohara wrote 3 months ago: The way the ad tech world looked pre-DSP...and pre-DMP Technology may still capture the most adverti … more →

Tags: advertising agencies, data management platform, digital display, Digital Media Ecosystem, DMP, Publishing, Real-time Bidding (RTB), 1st party data, 3rd Party Data

Come Find eXelate in February

eXelate Marketing wrote 4 months ago: With a new year comes new industry events, and it’s already gearing up to be a busy 2012 for e … more →

Tags: Publishers, agencies and advertisers, Innovation, Data, agency, IAB, ad:tech, Events, Digiday

eXelate Looks Back on 2011

eXelate Marketing wrote 5 months ago: Happy New Year from eXelate! We wish you the healthiest and happiest of holidays. Before the big New … more →

Tags: Opinion, admonsters, 2012, 2011, new years, data night, IAB

10 Things eXelate is Thankful For

eXelate Marketing wrote 6 months ago: Thanksgiving is Thursday here in the US, and eXelate employees from all over took time to contemplat … more →

Tags: Opinion, Data, Comscore, Nielsen, Thanksgiving

When Big Data Doesn’t Provide Big Insights

chrisohara wrote 6 months ago: The right DMP solution can be golden for finding audiences. What big marketers should look for in a … more →

Tags: Real-time Bidding (RTB), DMP, data management platform, "big data", Blue Kai, Kawaja, chris o'hara, logo vomit, Lotame

Visa, MasterCard to use buying history for ad targeting? | The Digital Home - CNET News

Michael B. Calyn wrote 7 months ago: by Don Reisinger  October 25, 2011 All the purchases you make with your MasterCard or Visa could be … more →

Tags: Social, Business, Internet, Society, Privacy, Banking, mastercard, visa, Wall Street Journal

The Data's in the Details - Volume 2: "Data – Once it hits your lips, it’s so good…”

Damian Garbaccio wrote 7 months ago: As a follow-up to my previous blog post… In order for anyone to understand the value derived f … more →

Tags: Publishers, Opinion, Data Management, Data, Analytics, Optimization, advertising, Integration

Jobs data – It’s not all doom and gloom

David Lundell wrote 8 months ago: Last week, President Obama gave a speech to Congress stressing the importance of passing a bill to p … more →

Tags: Opinion, Data, recession, Jobs, digitial media, admonsters, adexchanger, LinkedIn, twitter

The Data is in the Details - Volume 1: That's Where the Value is...1 comment

Damian Garbaccio wrote 9 months ago: While you may (or may not) be familiar with timeless, comical, and astute quote from the legendary b … more →

Tags: Publishers, Data Management, Best Practices, DMP, Data, Analytics, DSP, Targeting, Sutton's Law

TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements

chrisohara wrote 10 months ago: ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it … more →

Tags: advertising agencies, data management platform, demand side platform, Demand Side Platform [DSP], digital display, Digital Media Ecosystem, DMP, Media buying, media planning

The Like-ification of 2011107 comments

Saad Khan wrote 1 year ago: Earlier this week, I wrote a guest post on VentureBeat on the Like-ification of 2011 and start-up op … more →

Tags: media, technology, Business, Trends, Venture Capital, Adroll, Bing!, blekko, BlueKai

Ad Targeter eXelate Promotes Zagorski To CEO

Edit Staff wrote 1 year ago: Just a week after securing an add-on investment to its second round funding, behavioral ad targeting … more →

Tags: advertising, industry-moves, mark zagorski, PaidContent


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