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Why TripAdvisor and Priceline Wish Facebook Ads Performed Better – Skift

Dennis Schaal, Skift

@denschaal

Priceline Group CEO Darren Huston’s lament that Facebook and Twitter can’t do what Google advertising can when it comes to driving travel transactions is not news to TripAdvisor, which complained of the same shortcomings five months ago. 400 more words

Digital Marketing

Tu veux briller en société, te la jouer grâve, la solution: VOYAGE

Expédia a lancé sa nouvelle campagne multicanal “devenez aussi intéressant que vos voyages” (sur le même thème qu’en 2013).

Sur internet, à la radio et jusqu’à fin juin ON TV, avec des spots bien sympas où tout le monde t’écoute raconter ta petite anecdote sur le truc trop cool que t’as vu… Là bas! 101 more words

France

Expedia’s new campaign targets varied hotel needs of Indian travellers

The best memories in our lives are associated with being on a vacation. Vacations help us rejuvenate from our juggling lives and therefore are a big responsibility for those help us plan it. 601 more words

News & Analysis

Hoteliers vs. OTAs: The Quest for a Perfect App

2014-04-09 BY PHILLIP BUTLER

Will mobile technology negate travel service providers’ direct revenue streams? An insightful post by Skift’s Dennis Schaal points to the big OTAs and the coming leverage game of travel bookings via mobile. 823 more words

Digital Marketing

With Licensing Deal Google (NASDAQ:GOOG) Looks to Dominate the Online Travel Market | Benchmark Monitor

by Daniel Stone — April 9, 2014

New York – On Tuesday, Bloomberg released a report that Google (NASDAQ:GOOG) has reached an agreement with Room 77 to license that company’s hotel booking software.  421 more words

Digital Marketing

From Samurai House to Moroccan Roof Terrace-all possible in today's Shared Economy

There are many creative ways to tailor your vacation nowadays. The yellow phone book or travel booklet are just a sweet reminder of the squared little world that earlier generations were living in. 418 more words

Social Cohesion

TripAdvisor doesn't just want to help you choose a hotel for your holiday—it wants to come with you

Every month, some 260 million people go to TripAdvisor for advice from—or to give advice to—others about where to stay while on holiday, what to eat and what to do. 480 more words