Blogs about: Experimental Marketing
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Coke’s Happiness Ambassadors.
Now that the hype behind the world’s best job has died down, let’s welcome Coke’s Happiness Ambassadors. And these ambassadors are on a mission to find happiness in the 206 different countries that se… more →
Alternative marketing thinking
CAMPLIFIED 2010 IS ROUTING DATES AT CAMPS
wrote 3 weeks ago: Camplified 2009 wrapped an impactful summer at camp bringing bands, brands and campers together for … more →
EventLab|ambient media
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wrote 1 month ago: When it comes to non-traditional or Ambient Media, the benefit to brand campaigns is that Ambient Me … more →
EventLab|music events & festivals
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wrote 1 month ago: With over eight years experience working with big promoters and agents in Europe, UK and Ireland pro … more →
management|production
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wrote 1 month ago: From new product launches, corporate events and fashion shows to private parties and music events an … more →
The magic of experiential marketing
wrote 1 month ago: Last week we got to see firsthand the benefits of experiential marketing when we took a detour throu … more →
Coke’s Happiness Ambassadors.
wrote 2 months ago: Now that the hype behind the world’s best job has died down, let’s welcome Coke’s Happiness Ambassad … more →
What It Takes To Be A Social Media Agency?
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wrote 2 months ago: We have been covering the thinking of Mullen’s Edward Boches quite often in this newsletter. And her … more →
• A guerrilla campaign that may not work -- but is certainly welcome
wrote 4 months ago: Stop! That duck isn't an approved Talk Talk agent! In Britain, Talk Talk is engaging in a revers … more →
• Ikea continues to play hide and seek with consumers
wrote 4 months ago: While no longer committing vandalism, Ikea still continues to hide from consumers. On August 9, I wr … more →
• Ikea's advertising guerrilla ordered to clean up after itself
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wrote 4 months ago: Guerrilla advertising: a form of advertising which skilfully keeps the consumer unaware of what prod … more →
Generous Brands
wrote 5 months ago: Fallon London’s John King writes about why, in future, all brands will be generous, additive ones to … more →
• Internet as a game-changer for business: some hard data
wrote 5 months ago: The following was previously posted as part of a running argument in the comments section on The Ad … more →
• After reaching an audience of tens in Second Life, Coke expands its social marketing plans.
wrote 5 months ago: Now, can anyone see a problem with consumers making their own ads? The World Advertising Research Ce … more →
• What does Dell's $3 million in sales from Twitter really mean?
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wrote 6 months ago: The smaller the dog, the more incessant the barking Dell recently announced that over the past two y … more →
• Lose the 'tude, dude -- it's sandwich lube!
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wrote 6 months ago: The sixties had civil rights manifestos. We've got Miracle Whip. When Kraft recently decided to … more →
• Freakout wins Gold Effie -- social marketers may now go nuts
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wrote 6 months ago: It's an "E" -- see? For "Effie." Okay, so the trophy may not be very effecti … more →
• Greasy Kid Stuff: The brand that viral marketing built
wrote 7 months ago: Instructions: Use lots -- buy more Long before there was an Internet, there was viral marketing. Adm … more →
Ask The PM
wrote 7 months ago: British Prime Minister Gordon Brown’s has a YouTube Channel that features exclusive content online. … more →
• How social media can damage brands
wrote 8 months ago: No, Oprah! Look out! Step away from the Twitter! I should be upfront and admit that I don’t … more →
