Blogs about: Extreme Marketing
Featured Blog
Packing up and moving
Like many people these days I am stretched too thin. While agile marketing is a great topic I’ve decided to consolidate my blogs and focus on an area that I think spans some of the areas I have … more →
Agile Marketing
Skurban??? Nobody calls it that. Dissecting Non-Endemic Analysis In Action Sports/Youth Culture
doubleb wrote 3 months ago: First, we’re excited that Trend Central is promoting women’s skateboarding… assumi … more →
Packing up and moving
markwaldin wrote 1 year ago: Like many people these days I am stretched too thin. While agile marketing is a great topic I’ … more →
Use customer stories to segment your markets
markwaldin wrote 1 year ago: Customer stories are a great way to organize thinking for agile marketing. Customer stories force yo … more →
Decisioning Superstructures in Action
markwaldin wrote 1 year ago: In my last blog I talked about the power of decisioning superstructures. In this blog I wanted to pr … more →
Using Agile Marketing to Create an ODS
markwaldin wrote 1 year ago: One key off shoot of continuous market monitoring is the building of a Decisioning Superstructure. I … more →
eXtreme Marketing Rapid Response
markwaldin wrote 1 year ago: Imagine being in a meeting with developers when the question comes up, “we could extend this o … more →
eXtreme Outbound Marketing (XOM)
— 2 comments
markwaldin wrote 1 year ago: eXtreme Outbound Marketing (XOM) XOM is a component of eXtreme Marketing which in turn is a techniqu … more →
Providing real time feedback in XPM
markwaldin wrote 1 year ago: One of the bigger problems in XPM when the product manager must act as the surrogate for a diverse c … more →
Providing the voice of the customer in XPM
markwaldin wrote 1 year ago: If a product is being designed for a single customer, then it is both best and easiest to get the en … more →
XPM - eXtreme Product Marketing
markwaldin wrote 1 year ago: XPM is a component of eXtreme Marketing which in turn is a technique used within Agile Marketing. X … more →
XM - Extreme Marketing
markwaldin wrote 1 year ago: A core precept of Agile marketing is XM, Extreme Marketing. XM is a philosophy of marketing that p … more →
Guerrilla Marketing Explained
— 1 comment
Erica DeWolf wrote 2 years ago: In today’s post, I’ve decided to discuss guerrilla marketing. For those of you who are u … more →
