Formal and elegant. Chic and classy. Well put together, this look is absolutely stunning.

If I were lucky enough to be in her shoes this week, here is what I would choose for each location.

Facebook: Keep it fun!

Google: Flats are a must for walking the Googleplex campus.

LinkedIn: A site tailored to business networking calls for a more tailored look.

What would you wear to a business meeting at one of these innovative companies?

This post was chosen to be a part of the IFB Links a la Mode: Tech Weekly Roundup

Fashion Is More Sociable Than You Think!

Edited by Christen Rochon

Being fashionable is not for the timid or weak at heart. Its ever-evolving, rapidly changing and new trends are born every minute! With the information age we currently live in, it’s only natural that social media platforms become launching pads on how we interact with fashion and share our fashionable lives with others. Fresh from last week’s Fashion 140 Conference in NYC – it is apparent that more and more companies and bloggers are using social media to connect with consumers & readers in intimate ways like never before. Here are a few examples on how sharing fashion has become more sociable than you originally thought…

LINKS À LA MODE: TECH – May 10th

• Ashley Laurel: Bringing Fashion to Meetings at Facebook, Google, and LinkedIn
• Divas and Dorks: Express Makes It Social To Shop Using Facebook!
• Miss Viki: Facebook Analytics: How To Count Clicks From Facebook
• The New Professional: Are Your Co-Workers Really Your Facebook Friends?
• Search & Dresscue: Makeup Your Mind: Express Yourself with NARS’ New Site
• Styling You: The Business of Blogging

If you would like to submit your link for next week’s Links à la Mode, please register first, then post your links. Deadline is Sunday, May 1st — get posting here and grab the code for your blogs here.

Fashion changes daily. Tomorrow’s rising trend will easily become “yesterday’s fashion mishap” within an instant.

The fast paced industry of design is why social media has highly   impacted the fashion world. Any fashion junkie can utilize social media to learn about trends, events and news and in the fashion  industry without having to wait for his or her monthly Vogue magazine to arrive in the mail.

Not only does social media allow everyone to read about fashion, but it also allows each individual to participate within the fashion industry.

Ambika Makin, a student at Parsons New School for Design in New York City, understands the value of social media within the fashion industry and utilizes it to her advantage.

Makin attended the “Technology Tastemakers: How Social Media Socialites Influence Fashion Brands,” panel and learned that a new frontier in the fashion marketing business resides firmly in the growing number of fashion bloggers.

Brands have recognized that fashion bloggers are the new influencers of trends, so companies have begun partnering up with bloggers as a successful marketing tool for growth in the media.

Brands have also begun creating blogs aside from their online website. Makin explains that “Companies, like Free People, create a separate blog to share stories, comment on the newest trends, offer job opportunities and connect to consumers via guest bloggers.”

Makin agrees that social media has become one of the most important trends the fashion industry has seen. “Fashion brands have used social media to connect with their customers in a personal way,” Makin states, “by connecting a brand with its target market, the customers feel as though they are apart of the company.”

Many fashion magazines, such as Marie Claire and Glamour also create fan pages on Facebook to promote issues, articles and giveaways.

Companies also utilize social media as a marketing tool to create brand loyalty and offer incentives with promotions, contests and discounts. As a communication tool, companies can reach more customers and learn about opinions involving the brand.

Ambika Makin believes that smartphones are responsible for such popularity of social media in her field. “I have become so easily connected to the industry with my iPhone.” She adds, “Applications have bridged the gap between consumers and brands. If I tweet about a product from my phone as I am walking around New York City, I receive responses from my followers or from the product itself.”

Makin’s twitter account is dedicated to fashion and design while encompassing the lifestyle of a Parsons New School for Design student.

“I think of Twitter as a micro-blog where individuals can share thoughts, news and knowledge within 140 characters,” Makin states. “Hashtags help with specific topics, so every Twitterer can connect and network with individuals who discuss similar interests.”

Makin did not undertand Twitter when she first began tweeting, but after focusing on her interests, she benefitted from the networking Twitter provides.

“When I found my niche on Twitter by tweeting about my passion for fashion, I began meeting and networking with others in the fashion industry. My connections have turned into friendships with local fashion innovators and students and even created interview and internship opportunities.”

But is social media at its peak in the fashion industry? Ambika thinks not. “Although social media has grown immensely,” she states, “there is a part of the population that has not been introduced to it, or have accepted it to its full potential. I believe the connection between social media and the fashion industry will only become stronger and larger.”

Makin knows that in the fashion industry, people want easy convenience and instant gratification. Social media and smartphone applications have attributed to the improvement of these desires. Someone can shop from their phone, get style advice immediately, or watch the latest fashion show through a live stream.

(photos courtesy of Elle Magazine and Lauren Conrad)

Ambika Makin received a Bachelor of Arts in Psychology from the University of Oregon before      attending Parsons and interning for Perry Ellis and now, Isaac Mizrahi. She works in multiple  social media and fashion organiziations, such as Fashion 2.0. Makin also participates in social  media and contributes to Parsons’ social media outlets by blogging and guest tweeting  (@Parsons560) for the school. Follow Ambika Makin on twitter @amakin. 

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Dress it up or dress it down, wear it with a glitzy tank or a hoodie, either way it was from the OO LA LA boutique zo works at in CT and it was under $100… be jealous.

From Black Enterprise:

When Victoria’s Secret Pink visited Florida A&M University (FAMU) last fall to announce that the historically black university would be included in Pink’s roll out of its collegiate collection—the largest retail distribution that has ever been given to an HBCU collegiate apparel—the students responded by buying out every single item at the makeshift Pink pop-up campus store.

So it’s no wonder that Richard Dent, CEO of Victoria’s Secret Pink brand is expecting huge returns when Howard University, Hampton University, North Carolina A&T University, and Southern Louisiana University joins FAMU in the second phase of Pink’s collegiate collection, which already includes 33 other schools that were launched in June 2008.

Last July, Amelia Reid, a sophomore at Howard University wrote a letter to Pink to express her dismay at the absence of HBCUs in the fall line. Reid, a Pink fan and an employee of Limited Brands, Victoria’s Secret parent company, received from the company a response that she described at the time as “sugarcoated” and dismissive.

Her disappointment materialized into a crusade to bring Pink into the black, and she launched a blog called “HBCU Ladies Wear Victoria’s Secret Pink Too” on Facebook in an effort to encourage people to write to the company and state their dissatisfaction with the HBCU oversight. Reid’s fan base grew significantly and her group has more than 700 members.

Dent contacted Reid through the Facebook group. “I reached out to her because she was a fan of the brand. I wanted her to know that we were not being insensitive,” Dent said at the time.

Dent said that the company had been in contact with many of the HBCUs months prior to Reid’s Facebook site and that she did not play a part in their decision to launch the line of HBCU apparel.

I may not be an HBCU Alum—I’m actually a GW Colonial–but given that Howard University is such a big part of the city I live in I may cop a shirt or two.