Perhaps no episode captures what’s ailing the world’s largest restaurant company better than the Mighty Wings Debacle of 2013. In September of last year, McDonald’s launched an ambitious program to sell deep-fried chicken wings across its 14,000 U.S. 4,045 more words
McDonald’s has said it is planning to simplify its menu and revamp its marketing approach, but consumers still aren’t loving the fast-food chain.
The company reported global comparable sales dropped 0.5% in October, as declines were reported in the U.S. 180 more words
Burger King reported a 1.4% increase in third-quarter revenue as the fast-food chain reported higher sales at home and in most markets abroad, results that were far better than what McDonald’s served recently. 316 more words