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Marketing Keywords to Know: January 29, 2015

NW;DR

Definition: “Not worthwhile; didn’t read”

Coined by marketing author Seth Godin in his book On! The Future of Now, NW;DR is a variation of the popular online acronym TL;DR (too long; didn’t read). 55 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 22, 2015

Seamless Gifs

Definition: Short and mesmerizing looping videos

Seamless gifs are looping videos that have gained popularity online. They are used to visualize a feeling, make you laugh, or simply to draw your attention to something. 36 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 15, 2015

Floater

Definition: Transparent or semi-transparent ads that display over a web page

You have an idea for dinner tonight and as you Google recipes, you finally come across a reputable site. 105 more words

Marketing Keywords To Know

EBM Freshmen Bonding Camp

It’s a 3 days 2 nights bonding camp organised by students for freshmen of EBM! It will be the best chance to get to know one another, your seniors and lecturers before the term starts. 65 more words

Campafterlife

Marketing Keywords to Know: January 8, 2015

Day Parting

Definition: Altering your marketing strategy depending on the time of day

Everyone has been witness to day parting advertising, whether they realize it or not! 117 more words

Marketing Keywords To Know

Marketing Keywords to Know: January 1, 2015

Abandonment Rate

Definition: The number of abandoned shopping carts on an online shopping site

Are you fulfilling the special offers and sales that your organization offers your consumers? 99 more words

Marketing Keywords To Know

Marketing Keywords to Know: December 25, 2014

Gift Card Exchange Day

Definition: December 26th, the most popular day gift cards received during the holidays are exchanged or sold

According to consulting company… 161 more words

Marketing Keywords To Know