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Marketing Keywords to Know: October 23, 2014

ROAS

Definition: Return on Ad Spend, a basic metric used to measure the effectiveness of a marketing campaign

Simply put, ROAS is a way of tracking the profitability of an online advertising campaign. 145 more words

Freshly Baked Communications

Marketing Keywords to Know: October 9, 2014

Breadcrumbs

Definition: Links that appear on the top of a website that help users find where they are and navigate their way through the site… 172 more words

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Marketing Keywords to Know: October 2, 2014

Celebreneur

Definition: Celebrity entrepreneurs that have reached outside of their regular brands by creating new opportunities and starting their own businesses

We already know that there is an abundance of trendy clothing lines and restaurants owned by some of our favorite celebs, but these new celebreneurs are reaching out into other markets to make their names known. 152 more words

Freshly Baked Communications

Marketing Keywords to Know: September 25, 2014

Corporate-Branded Apps

Definition: Apps launched by a brand in order to engage consumers on mobile devices to enrich their brand experience

There is an abundance of apps on the market for everything: games, GPS and video. 187 more words

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Sunday School Helps

So I have been teaching a new Sunday School Class since my husband has become the Youth Pastor here at the Frederick Baptist Church. My class is the 10th -12th grade girls, and I am loving it! 121 more words

Marketing Keywords to Know: September 18, 2014

Indecipherable Jargon

Definition: Vocabulary used that may not have a widely known definition, but sounds really good

When marketing products, some brands often use technical terms to boast of their advancements and upgrades. 80 more words

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