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Review of Coke's Digital Marketing By Chen Ming Chun

alfredotanjr wrote 1 year ago: The Coke Digital Network (CDN) – the future of precision marketing  The Coke Digital Network is a pr … more →

Tags: Home Page, All Entries, Coke's Digital Strategy

Review of Samsung's Digital Marketing Strategy By Hui Liu

alfredotanjr wrote 1 year ago: Digital Marketing Strategy of Samsung Samsung boasts the leading position in digital marketing strat … more →

Tags: All Entries, Home Page, Samsung's Strategy

Are Search Engines Immune? App-solutely Not. By Ahmer Khan

alfredotanjr wrote 1 year ago: Consider the days when trips were planned out on large foldout maps or when several shops, sellers a … more →

Tags: Home Page, All Entries, Digital & Interactive Marketing Case Studies, Search Engines are App-solutely Not Immune

Thoughts on 'Today's Specials' By Phurisa Asavaratanaporn.

alfredotanjr wrote 1 year ago: DAILY-DEAL MARKETING Deal of the day (also called flash sales, one deal a day) is a type of ecommerc … more →

Tags: Home Page, All Entries, Thoughts on Deals

The Uncertain Destiny of F-commerce By Ludovica Arci

alfredotanjr wrote 1 year ago: Will “Social commerce” (in other worlds shopping via social media) be the next big thing in the digi … more →

Tags: Home Page, All Entries, F-commerce

Valentine's Tweet Screen By Ludovica Arci

alfredotanjr wrote 1 year ago: Dove, the Unilever-owned beauty brand, will implement an innovative marketing campaign for San Valen … more →

Tags: Home Page, All Entries, Valentine's Tweet Screen

“E” for Engagement. By Ludovica Arci

alfredotanjr wrote 1 year ago: “Engagement” is one of the most over-used and misunderstood terms among the marketing vocabulary, wh … more →

Tags: Home Page, All Entries, E for Engagement

The Fun Theory By Ming Chun Chen

alfredotanjr wrote 1 year ago: The Fun Theory – An initiative of Volkswagen Fun can change the behavior better, same as marketing!! … more →

Tags: Home Page, All Entries, The Fun Theory

How to Unravel the ‘Black Box’ of Facebook. By Hui Liu

alfredotanjr wrote 1 year ago: According to TIME report, after several months of market speculation, Facebook, the social networkin … more →

Tags: Home Page, All Entries, Facebook Black Box Unravelling

This is now - Ford Fiesta Campaign. By Hui Liu

alfredotanjr wrote 1 year ago: There is no doubt that one of the most engaging social media campaign within auto industry is the ‘T … more →

Tags: Home Page, All Entries, This is Now - Ford Fiesta Campaign

Toyota, Fun to Drive, Again? by Ming Chun Chen

alfredotanjr wrote 1 year ago: In November, 2011, the Toyota president and CEO Akio Toyoda unveiled the company’s new slogan … more →

Tags: Home Page, All Entries, fun to drive

Yes We Can (Tweet) by Ludovica Arci

alfredotanjr wrote 1 year ago: “Obama mastered 2 things high TOUCH & high TECH.” -Phillip Kotler As soon as Obama decided to co … more →

Tags: Home Page, All Entries, Yes We Can (Tweet)

The Social Media Revolution: “If Content is King, Then conversion is Queen”. by Ludovica Arci

alfredotanjr wrote 1 year ago: “Today a single customer complaint from someone with influence can have more impact on your company’ … more →

Tags: Home Page, All Entries, The Social Media Revolution


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