Tags » FMCG

How Shopper Marketing is Revolutionizing Marketing

Shopper Marketing Revolution Live in SA. 1-Day Intensive Workshop. 
15% Early Bird Discount Closes 11th August. Book Today! 

Mike Anthony and I (Toby Desforges… 785 more words

Shopper Marketing

Guest Talk on the FMCG industry by Mr Balaji Prakash, Business Head and GM, Marketing, Sales at CavinKare

On 27th July, Mr. Balaji Prakash, Business Head and GM, Marketing, Sales at CavinKare bestowed his presence to deliver a guest lecture to PGP-I and II students. 1,236 more words


Shopper Marketing Needs Sales Directors

Shopper Marketing Revolution Live in SA. 1 Day Only. Book Today! 

When we talk about the brave new world of shopper marketing, we need to be very clear who in the company is involved, and why. 972 more words

Shopper Marketing

Nivea helping the shopper to make their choice

Here’s a great bit of interactive education from Nivea that we spotted  in Boots.

The Spinning Wheel takes up minimal space and provides a genuine chance to help shoppers make an informed choice which will give them most benefit – tying that shopper closer to the brand.


With online shopping becoming a habit, B2C e-commerce sales grow globally

In the next four years as consumers globally move more and more to the online space to do their shopping, the B2C e-commerce sales will continue to grow at around 20% annually. 474 more words

Today's Top Story

Fair Consumer Treatment? 'Sorry, we don't offer that here!'

From bad to worse: only this characterisation describes my experience as a customer of Greek expanding retailers Public and Hondos Center, as opposed to multinational retailer chains. 557 more words

Urania Coumis

The Froyo Revolution

In providing a healthy alternative to ice cream, frozen yoghurt sells itself. While the US has been indulging in froyo for decades, the UK is currently experiencing a market explosion with new shops popping up on high streets across the country. 379 more words