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Amira Foods engages Kolkata denizens with innovative program during Durga Puja

Amira Foods Private Limited, with its premium basmati brand ‘AMIRA’, made a big splash in Kolkata by reaching out to lakhs of people through its innovative engagement activities during Durga Puja festivities.  272 more words

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6 Examples of Perfect Aztechnique

From the catwalk to the supermarket, designers have travelled back to the ancient Aztec civilisation for a heavy dose of inspiration. Beautiful, elegant, fun, playful, bright or black & white – the Aztec theme is adaptable and flexible. 309 more words

Branding

Elder Pharma enters oral care market with AMPM Mouthwash

Even as pharma biggies vie for a bigger share of the fast growing domestic mouthwash category in oral care segment worth Rs 600 crore, Elder Pharma has relaunched its AMPM Mouthwash. 316 more words

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Ferrero plans to bring more treats to Indian consumers

Indian consumers are getting more options to indulge their sweet tooth, as Italian confectionery giant Ferrero plans to expand its product range in India. This also shows how the palate of Indian consumers has evolved over the years and is more open to international cuisines and tastes. 213 more words

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Tetley Green Tea - Ginger,Mint & Lemon

Strong taste of ginger and lemon is felt. But mint is not very strong. Anybody wants to include green tea in their diet but doesn’t like the bitter taste of green tea, try this one.

FMCG