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FMCG Marketing Case Study - Formerly family owned patisserie and cafe chain

Recently PKGT Audyt completed an assignment for one of Poland’s oldest family owned businesses of more than 100 years standing. The company was until recently fully family owned but due to succession planning issues and problems with adapting to a more competitive business environment, and in particular the move of foot traffic away from traditional high street to shopping centres, the company was facing bankruptcy. 1,242 more words


Royal Friesland Campina buys Olam dairy business in Ivory Coast

Dutch dairy giant, Royal Friesland Campina will acquire Olam International’s dairy businesses in Côte d’Ivoire for $18.7 million, it was announced today.

Olam’s facility processes local fresh milk and milk powder into sweetened condensed and evaporated milk. 47 more words


Mondelez gifts Glow to Cadbury lovers in India

Mondelez India Foods Limited, has introduced the luxury chocolate gift offering Cadbury Glow to address the consumer gifting needs that arise during the festival season in the country. 456 more words

Today's Top Story

Can a Laser-Cut Vegetable Tell a Story About Food Security? - PBS MediaShift Idea Lab

Can a Laser-Cut Vegetable Tell a Story About Food Security?
PBS MediaShift Idea Lab
Recently, we had a chance to come together again around their local data about food security at the Somerville Arts Council’s 2014 Ignite Festival.

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MPC Research

What happened to Coca Cola?

As we know Facebook doesn’t show us all the posts published by the pages we follow. To get regular info we need: like, comment or share content from that page so it can later appear in our newsfeed. 281 more words


Indians prefer premium buys despite consumer slowdown

Source: The Economic Times, Aug 21, 2014

NEW DELHI/KOLKATA: Indians increasingly prefer premium variants of consumer products despite a slowdown in overall consumer spending, and marketers now roll out as many premium products as… 525 more words

Business News In India

Employers turn to interim managers as competition for talent increases

There has been a shift in the recruitment market, with a 15 per cent increase in demand for interim managers, as reported by the Interim Management Association… 294 more words