Tags » FMCG

Paragon footwear chalks out growth plan with new brand ambassador

Kerala-based footwear brand Paragon has drawn out an ambitious growth strategy to become a Rs 5000 core brand in the next six years. By the year 2020 the company wants to penetrate untapped domestic ad international markets. 312 more words

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5 Essential steps to get the post you want.

As a recruiter I meet a lot of people who want to find a new job and they always ask me – “What do I need to do?” I could talk on the subject for hours – there is so much to say! 683 more words

Pioneers Holdings considers Arab Dairy Products purchase

Egyptian investment company, Pioneers Holding, considers acquiring all of the dairy products firm, Arab Dairy Products, for $35.2 million. Pioneers already have a 25 percent shareholding in the firm. 42 more words


Have an eye for quality? You will pay the price!

There is a niche but fast growing demand for not just premium but super-premium FMCG products in India, like Cadbury Glow chocolates that sells @ Rs.2,000 & Milk which sells at 68-80 Rs/ltr. 112 more words

Food & Beverages

Neighbourhood stores drive super-premium FMCG product sales

Source: Business Standard, Sep 08, 2014

New Delhi: A special-edition pack of Cadbury Glow chocolates costs Rs 2,000 – and it sells, too. That might sound unusual for a common Indian consumer but super-premium products like these account for about eight per cent of the country’s Rs 2.18-lakh-crore fast-moving consumer goods (FMCG) market and are growing at a faster rate than the premium segment. 759 more words

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