Tags » Focus Groups

Market Research

Surveys and focus groups are used to gather data about potential customer and clients as well as the competition in the market your business is in.  407 more words


Tips for Conducting a Successful Focus Group – Part 2

This is Part 2 of our series on successful focus group implementation. Review Part 1 tips here.

  1. Moderating Approach

The skill of the moderator can make or break the focus group. 509 more words

Focus Groups

Tips for Conducting a Successful Focus Group – Part 1

Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a focus group requires a moderator with the skill necessary to obtain rich data that will allow the client to take the next step in their project. 738 more words

Focus Groups

Qualitative Methodology: Interviews, Focus Groups, Research with Children

Dr Jane Callaghan will be running two qualitative methodology workshops for the Graduate School on Thursday 4th December.

The morning workshop will look in depth at both interviewing participants and using focus groups. 67 more words


Planning and Facilitating Focus Groups

Focus groups are a great way to collect qualitative research data. They’re excellent for helping gain an insight into the views and perceptions of people, and a really great way of understanding users. 486 more words


Not All Surveys Are Created Equal

Call it post-recession anxiety or the result of a highly contentious landscape, but there isn’t a major brand that doesn’t undergo major testing, research, and analysis of its brands and products. 956 more words

Consumer Intercepts

Week 5 – How Useful are Focus Groups for Designing User-Friendly Digital Humanities Projects?

In order to become user-friendly some projects utilise the views of focus groups so to understand how the end result should best be designed. However, how useful can these focus groups be to a digital project’s designing stage? 369 more words