Tags » Focus Groups

Why Research Public Relations

To implement effectiveness, everything needs to start with research. Research is the baseline that helps grow opportunities for companies and their mission. Whether their their mission is to raise awareness on their brand, effectively execute brand personality or to increase sales; research is the foundation to successful campaigns. 495 more words

Public Relations

Why do Market Research?

Whatever the size or nature of your business, you will at some point need answers to questions. To ensure you get answers that will be actionable, rather than just interesting; careful planning of the research process is crucial. 506 more words

Market Research

Facebook and Twitter in our cars? It’s a gimmick, says Nokia

An increasing number of automakers from Toyota to Mercedes are putting social media apps and features into their car dashboard, but Nokia’s Here connected car and mapping division… 491 more words

Making Extra Cash

There is a study that says if you can make an extra $350 to 600 dollars extra month that can help many people pay a lot more bill or save up for for vacation or to buy anything they would like I wanted to share a few things that people can do for some extra money this is something we all need, 857 more words

Budget/Extra Ca$h

Dateline New York: Piloting a Pilot Program, Part 1

As I write this I’m at an altitude of about 34,000 feet somewhere in North Carolina on a circuitous route from Kansas City to New York. 962 more words

Instructional Design

Happy New Website!

A new year, a new website! Take a sneak peek at:


It’s been a long and winding road to get here. We began discussing ways to simplify our website in 2012 at meetings of the… 139 more words

In The News

Focus groups. Your Neighbour's opinion. And witches. (Re-post)

I was sent this article from Advertising Age the other day. It revisits an issue everyone in our industry is painfully aware of – the puzzling tendency of clients to rely on focus groups to inform marketing decisions. 608 more words