Tags » Focus Groups

Journal Entry 7 – Planning the Research Plan for 2015

In this journal entry I provide some thoughts on the tasks and timeline for the longitudinal study beginning in 2015, partnership research, and controlling for self-selection.  885 more words

Why Focus Groups?

By: Sarah Wright

The primary advantages of conducting focus groups are the fluidity and depth of the insights provided. Through a focus group, a company has direct interaction with consumers, which delivers a more granular understanding of why consumers hold certain opinions or behave in a certain way. 212 more words

Research & Analytics

Putting the Focus in Focus Groups

It’s not uncommon for me to have to explain how my education in psychology (and specifically in counselling) serves me in the working world. This is what I get for moving on from the field only three years after graduating. 444 more words

Little words can foretell big trends

by Ken Feltman

Focus groups across the country are smothering political campaigns with huge amounts of information. That information – call data by most of the young analysts who try to interpret it – is “crunched” and conveyed to the creative types who produce the ads that so many people complain about. 575 more words

Tea Party

Measuring Emotions in the World of Big Data

I’ve spent the last two days at Internet & Mobile World, a local event dealing with online and mobile trends from a marketing, business and IT perspective. 1,255 more words

Espresso

Mindful Moderating (Part 1)

By Jo Ann Hairston

This is a first of a series called Mindful Moderating that will look at different areas of moderating and possibly challenge some beliefs of researchers. 1,262 more words

The student journey

At the University of Sussex, we’ve embarked on a collaborative venture with SAGE publishers, taking the ‘Child of our time’ approach to learn more about the student journey. 1,387 more words

Space (library/learning)