Tags » Focus Groups

#160MC: Short Film Screenings, Lesson 2 - C + M + Y + K

First thing we looked at in the last lecture is we looked at the brief for 160MC and the five different learning outcomes and how they are related to the module, and we should be able to breakdown the learning outcomes and know what they are asking from us e.g. 213 more words


Journal Entry 7 – Planning the Research Plan for 2015

In this journal entry I provide some thoughts on the tasks and timeline for the longitudinal study beginning in 2015, partnership research, and controlling for self-selection.  885 more words

Why Focus Groups?

By: Sarah Wright

The primary advantages of conducting focus groups are the fluidity and depth of the insights provided. Through a focus group, a company has direct interaction with consumers, which delivers a more granular understanding of why consumers hold certain opinions or behave in a certain way. 212 more words

Research & Analytics

Putting the Focus in Focus Groups

It’s not uncommon for me to have to explain how my education in psychology (and specifically in counselling) serves me in the working world. This is what I get for moving on from the field only three years after graduating. 444 more words

Little words can foretell big trends

by Ken Feltman

Focus groups across the country are smothering political campaigns with huge amounts of information. That information – call data by most of the young analysts who try to interpret it – is “crunched” and conveyed to the creative types who produce the ads that so many people complain about. 575 more words

Tea Party

Measuring Emotions in the World of Big Data

I’ve spent the last two days at Internet & Mobile World, a local event dealing with online and mobile trends from a marketing, business and IT perspective. 1,255 more words


Mindful Moderating (Part 1)

By Jo Ann Hairston

This is a first of a series called Mindful Moderating that will look at different areas of moderating and possibly challenge some beliefs of researchers. 1,262 more words