Today’s Throwback Thursday comes from deep in the RK&A vault – a study we did in 2002 for the National Museum of American History (NMAH) in Washington, DC. 323 more words
Tags » Focus Groups
Many user experience professionals cringe when clients want to do focus groups. In UX we extol the value of user research with individuals, either in usability testing or field studies, where we observe and interview individuals in the context of their tasks. 1,436 more words
If you want good research to innovate, don’t go focus group. Go guerrilla. Go to where your consumers are. Where your customers actually do real things in real-time under real conditions. 219 more words
Would you like to get feedback from your users? Understand more about their needs? Get their opinion on new developments or services?
Focus groups help you achieve the above and more. 309 more words