Tags » Freakonomics


From a recent Freakonomics podcast episode entitled “How to Make People Quit Smoking”.

We actually have a cost per pack, so we actually know that smokers on balance save us 32 cents a pack through smoking due to decreased pension cost, nursing home care cost and the like.

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Freakonomics Conference About page for IOS

This fictional event was created for a shot test brief. I adopted and adapted the visual language of the famous micro-ecenomics media brand to create the about page for this imagined event. 6 more words


Smart Girls Finish Last

Here’s an excerpt from an old Freakonomics podcast Can You Be Too Smart for Your Own Good? And Other FREAK-quently Asked Questions.

DUBNER:  [...]Do you think women are penalized more for being smart or smarter than their peers than men are, and if so, on what dimensions?

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“We have always known that heedless self interest was bad morals, we now know that it is bad economics.”

Amongst many other things, I like a great many, listen to various podcasts, Scottish Independence Podcast (obviously) even some from the BBC, I can heartily recommend… 1,030 more words