Blogs about: Fresh Perspectives
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Multisourcing
Crowdsourcing continues to be one of the hottest topics in marketing today, but it receives its fair share of skepticism too. That skepticism may have merit: to some, crowdsourcing seems like a simple… more →
eskimon
multisourcing
eskimon wrote 5 days ago: Crowdsourcing continues to be one of the hottest topics in marketing today, but it receives its fair … more →
escaping the spiral
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eskimon wrote 1 week ago: One of the most enduring themes of the past decade has been the decline of traditional industry mode … more →
good vs evil
eskimon wrote 2 weeks ago: Most people believe that good will triumph over evil. This optimism is a core tenet of humanity. Ind … more →
cut out and keep
eskimon wrote 3 weeks ago: Hypebeast and Today and Tomorrow have already featured this fantastic partnership between Lego and M … more →
everything's relative
eskimon wrote 4 weeks ago: Most of the time, success isn’t about how good you are; it’s about how good you are rela … more →
planning for the future (5): less talk, more action
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eskimon wrote 1 month ago: We all know that actions speak louder than words. But many brands still focus the majority of their … more →
planning for the future (3): add CSR to everything you do
eskimon wrote 1 month ago: Monday’s introduction to planning for the future highlighted an exciting shift in advertising … more →
planning for the future (2): use communications to deliver value
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eskimon wrote 1 month ago: In yesterday’s introduction to planning for the future, we saw that planning is evolving into: … more →
planning for the future
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eskimon wrote 1 month ago: Planning is the process of identifying the most efficient and effective ways for brands to share the … more →
rethinking right
eskimon wrote 1 month ago: There’s a common premise in advertising: the client is always right. It worries me. Being … more →
in the flesh
eskimon wrote 1 month ago: Geb over at Ruby Pseudo shared an interesting perspective on youth marketing recently. The opening l … more →
orchestrating success
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eskimon wrote 1 month ago: Marketing is similar to conducting an orchestra: our role is to bring all the different pieces of a … more →
for love or money
eskimon wrote 1 month ago: After the recent post on KINDED, I was interested to read about a Canadian credit union’s appr … more →
a world of great advertising
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eskimon wrote 1 month ago: Something alarming struck me as I read AdAge’s Top 100 Advertising Campaigns of all time. The … more →
perceptions of value
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eskimon wrote 2 months ago: A great talk by Rory Sutherland on the value of advertising: “Rory makes the daring assertion … more →
media myopia
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eskimon wrote 2 months ago: There’s something very wrong with media planning. We all seem to agree that things have change … more →
maybe it's you
eskimon wrote 2 months ago: Neil has just shared a wonderful list of things you need to ask yourself before you’re even al … more →
diversity and creativity
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eskimon wrote 2 months ago: Learning and creativity require a common characteristic: the ability to form new connections between … more →
blessed be the brand
eskimon wrote 2 months ago: PSFK featured this ethnographic gem a couple of weeks back, as captured by Jan Chipchase of Nokia. T … more →
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