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Blogs about: Front Line Service Employees

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When It Comes to Hiring, You Do Have a Choice

Chris wrote 11 months ago: My daughter is two, and she is now to the point to where she can understand the concept of choosing … more →

Tags: Employee Empowerment, Living Brand, Services Marketing, branded service, branded service employee, employee education, Hiring, Human Resources

In Services Marketing, Image is Critical

Chris wrote 11 months ago: To kick off my newly determined blog posting format, I’ll share a couple of quick, personal, s … more →

Tags: customer experience management, touchpoints, Customer experience, Customer Perception

Social Media and Services Marketing3 comments

Chris wrote 1 year ago: Front-line service employees at some service-oriented companies are quite visible. At restaurants, t … more →

Tags: Services Marketing, Social Media, branded service, Call centers

Make It Easy On Your Customers-Even When You're Not There1 comment

Chris wrote 1 year ago: Typically, when we think of services marketing, we think of branded customer service, empowered fron … more →

Tags: Empowered Customers, branded service, branded service employee, Chipotle

Absence Makes the FLSE Grow Ill-Prepared

Chris wrote 1 year ago: Yep, pretty much hacked up that adage. But the principle still remains. Sticking close to those on t … more →

Tags: Services Marketing, Management, manager

Branded Service Turn-Offs2 comments

Chris wrote 1 year ago: Two branded service turn-offs: 1. Tray-liner job applications Screams volumes about how much you are … more →

Tags: Services Marketing, branded service employee, branded service, Employee

Services Marketing and the Empowered Employee4 comments

Chris wrote 1 year ago: We’ve all had bad customer experience services. Last night, mine was at Lowe’s. Without … more →

Tags: Employee Empowerment, Services Marketing, Positioning, Customer Service, lowes, home depot

How Viable are Tips?1 comment

Chris wrote 1 year ago: Exciting title, eh? Well, this is a shorter post, so there’s today’s improvement. One as … more →

Tags: customer feedback, empowered employees, servers, Tips

Empowered Employees, In Spite of Company Policy1 comment

Chris wrote 1 year ago: One significant aspect of Services Marketing is that of empowered employees. Verizon Communications … more →

Tags: Services Marketing, Employee Empowerment

Customer Touchpoints: The "Back-End" of Services Marketing

Chris wrote 1 year ago: That title should show up on some interesting searches. I jump through hoops all day. We all do. It … more →

Tags: customer experience management, Positioning, Services Marketing, touchpoints, Customer Touchpoints

Steak and Shake, the Primer-Coated Car with the Loud Exhaust Pipe1 comment

Chris wrote 1 year ago: As I have mentioned previously, one of my little hobbies is the “study” of high-end, hig … more →

Tags: Services Marketing, Bad Service, steak and shake

Passing It On: Real feedback when it matters

Chris wrote 1 year ago: I recently ran across this video on Andy Sernovitz’s blog, “Damn, I Wish I ‘d Thou … more →

Tags: Services Marketing, branded service employee, WOM, Andy Sernovitz, Damn! I Wish I'd Thought of That, internal marketing, Marketing, customer experience management, word of mouth

In Services Marketing, "Value Added" Is Key (and Free)1 comment

Chris wrote 1 year ago: Typically, when we think of “value added,” we think about giving away free stuff. When I … more →

Tags: branded service employee, internal marketing, loyalty, Marketing, Services Marketing, Value added

Passing It On: Starbucks nationwide to close for emergency re-training Feb. 26

Chris wrote 1 year ago: Aside from the fact that access to a hazelnut latte, extra hot, will be blocked for three hours in a … more →

Tags: Services Marketing, branded service employee, internal marketing, mcdonalds, starbucks

Fresh Content

Chris wrote 1 year ago: Have you noticed after following a blog for a certain period of time that it seems you’re just … more →

Tags: Blogroll, Brand Manager, Services Marketing, Brand, loyalty, Customer Advocacy, online shopping, branded service employee, marketing to teens

Passing It On: An Open Letter to Starbucks' Howard Schultz

Chris wrote 1 year ago: I promise I’m not out searching for this stuff! To continue my discussion about Starbucks and … more →

Tags: Brand, branded service employee, Branding, Customer Advocacy, internal marketing, loyalty, Positioning, Price, Pricing

Services Marketing and the Pizza Continuum

Chris wrote 1 year ago: My neighborhood borders a large area of undeveloped land. Actually, it used to border a large area o … more →

Tags: Brand, branded service employee, Branding, Customer Advocacy, five p's, internal marketing, mcdonalds, Positioning, Price

When Commodities Compete, Branded Service is the Key1 comment

Chris wrote 1 year ago: You’ve probably heard the news about how McDonald’s is competing directly with Starbucks … more →

Tags: Services Marketing, Brand, branded service employee, internal marketing, Branding, mcdonalds, starbucks, Commodity service, commodity

How Much Does Employee Empowerment Cost?

Chris wrote 2 years ago: One group of Front Line Service Employees (FLSE’s) that I sometimes fail to consider is the te … more →

Tags: 1 to 1 Media, branded service employee, Customer Advocacy, Elizabeth Glagowski, internal marketing, loyalty, Peppers and Rogers, Services Marketing


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