The new 2009 Ford F-150 delivers the most capability in the full-size pickup market with unsurpassed fuel economy. On sale later this month, the new F-150 is also the best value with a starting price of $21,320 for Ford’s workhorse, the XL Regular Cab.

Ford invested $110 million in Kansas City Assembly Plant for new tooling and equipment to build the 2009 F-150, which offers consumers the most cab styles, box options and trim levels. The Kansas City Assembly Plant upgrades include 24 new clearcoat robots for flexible automation as well as 65 new error-proofing devices to ensure quality is built into every new F-150.

Numerous engineering innovations have enabled the 2009 F-150 to offer fuel economy that has improved an average of 8 percent across the entire lineup. The fuel economy gains reach as high as 12 percent versus the prior model year on F-150 models equipped with the high-volume 3-valve, 5.4-liter V-8 engine. With a class-leading towing capability of 11,300 pounds and hauling capacity of 3,030 pounds, the Ford F-150 delivers a combination no other competitor can match.

“F-150 has a lot of competitors, but no competition. Ford is the truck leader and core F-150 truck buyers expect and demand the best truck on the market. Ford’s quality is on par with the best in the industry and the team at Kansas City Assembly Plant is delivering a truck that is ‘Built Ford Tough’ with an unrelenting focus on quality and craftsmanship.”
- Joe Hinrichs, Ford Motor Company Group Vice President of Global Manufacturing and Labor Affairs