Blogs about: Full Efffect Marketing
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Passion in the workplace - the key to success!
I had a conversation last week with a woman who is a partner in a SME and during our chat she commented on her relationship with her business saying “This is just something I do to earn the mone… more →
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Passion in the workplace - the key to success!
phildarb wrote 1 month ago: I had a conversation last week with a woman who is a partner in a SME and during our chat she commen … more →
Branding - This is it!
phildarb wrote 1 month ago: I have to admit I was more curious than excited about the idea of taking my daughter to see the Mich … more →
Czech celebrations - a boost to their national brand
phildarb wrote 1 month ago: The Czechs aren’t very good at brand development in any context and the development of their n … more →
Tesco raise the bar for Czech retailers
phildarb wrote 1 month ago: We Brits may not have invented the department store (that was the French of course) but we can pat o … more →
Experiential - Giving a consumer-facing business, business cred
phildarb wrote 1 month ago: There’s increasing emphasis lately on what’s called “experiential marketing” … more →
Are marketing services failing clients?
phildarb wrote 2 months ago: I don’t agree with Saatchi’s Kevin Roberts on everything, but there’s a big overla … more →
A brand by any other name ...
phildarb wrote 3 months ago: I just came from a visit to the Duets Blog, in particular a piece called “A Shack by Any Other … more →
Brand Failure, or when it just doesn't add up
phildarb wrote 3 months ago: I’ve spend the last few weeks trying to deal with a pretty big organisation in Central Europe … more →
Innovate your way through recession
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phildarb wrote 4 months ago: You might be persuaded otherwise by the actions of some organisations, but now is the time to innova … more →
The future is definitely grey.
phildarb wrote 6 months ago: I had an interesting meeting in London last week, with a few people from one of our bigger and bette … more →
Its time for us all to deliver our Brand Promise
phildarb wrote 6 months ago: So, British parliament is learning about branding? Or at least one of it’s fundamental princi … more →
Guerrilla marketing - Free muscle no marketer can afford to ignore
phildarb wrote 7 months ago: I have never been able to resist a bargain. That is why I love guerrilla marketing – Hey its … more →
Getting public sector efficiency off the ground.
phildarb wrote 7 months ago: I’ve been in the UK recently, among other things dabbling in the Public Sector and with never … more →
The measure of a marketer.
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phildarb wrote 9 months ago: I have absolutely no doubt of two things. Firstly that “marketing” means leveraging the … more →
The community value of a one-pound pee
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phildarb wrote 9 months ago: I have just been reading through the comments on a LinkedIn Post, which started when someone asked w … more →
Hang the data, get the basics right!
phildarb wrote 10 months ago: I’ve lost count of the number of times over the years that I’ve come across businesses t … more →
Can you spot a "big idea"?
phildarb wrote 10 months ago: I’ve spoken long and often over the years about “the big idea”, and with everyone … more →
The retailer v. manufacturer head-to-head
phildarb wrote 10 months ago: I caught an interesting piece in Marketing Week last week by Paul Benady. He was reflecting on the … more →
Obama's message on integrated marketing
phildarb wrote 11 months ago: On inauguration day I caught an article by the political correspondent Dr Louis Perron that reflecte … more →
