Blogs about: Fun Or Inspirational Stuff

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The Hatometer - Corporate Social Responsibility for those too cool for school

I have been spending a lot of the last couple of months teaching a module on a Digital Marketing MSc. The official text on CSR appears to be Kotler and Lee’s 2003 book which seems to me to be wr… more →

How to do Business

The Hatometer - Corporate Social Responsibility for those too cool for school — 2 comments

DrAlanRae wrote 7 months ago: I have been spending a lot of the last couple of months teaching a module on a Digital Marketing MSc … more →

Tags: Small Business Marketing, Vision and Branding, Strategic thinking, Business growth issues

A truly organic birthday — 2 comments

DrAlanRae wrote 10 months ago: I don’t usually talk much in here about our company’s trading activity but today we have something t … more →

Tags: The Business Story, Small Business Marketing, Business growth issues, Business Start-up issues, Small Business, Add new tag, organic produce, Soil Association Certification, Sussex organic vegetables

Business for Free Spirits

DrAlanRae wrote 1 year ago: Being a free spirit means living life on your own terms. This means you need to know how to earn an … more →

Tags: The Business Story, Small Business Marketing, Vision and Branding, Business growth issues, Business Start-up issues

Rolling your own mythologies — 1 comment

DrAlanRae wrote 1 year ago: Every so often in here I like to share with you something that I think is an outstanding use of imag … more →

Tags: Innovation, Online Marketing, Small Business Marketing, The Business Story, Vision and Branding

Speak to attract

DrAlanRae wrote 1 year ago: I came across something that made me stop and think the other day. It said that the difference betwe … more →

Tags: copywriting and PR, Internet Marketing, Marketing, Online Marketing, Search Engine optimisation, Small Business Marketing, Strategic thinking

Are paper bags history? A behaviour transformation — 1 comment

DrAlanRae wrote 1 year ago: As part of the expansion of plants4presents, we acquired 2 acres of glasshouse about 18 months ago a … more →

Tags: Business growth issues, Shameless Plugs, Small Business Marketing, small business research

Sexing up the Dossier — 1 comment

DrAlanRae wrote 1 year ago: One of the things that we have been talking about in the Punch Above your Weight Workshop is how to … more →

Tags: Online Marketing, Small Business Marketing, Shameless Plugs, Marketing, Web 2.0

Getting about - Isochrone map of London Underground

DrAlanRae wrote 1 year ago: This isn’t really about marketing except that if you’re going to see people you need to … more →


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