Tags » Future Of Advertising

Selling snake oil

When things are uncertain, it’s very easy for charlatans to capitalise.
That’s always been the case, and probably always will be. That’s because when nobody really knows the answer, it’s easy to listen to someone shouting that they do. 440 more words

How Advertising Commoditised its Product

I read an interesting article a few days ago, which I am sure many of you have had a look at. The article is written by John Zeigler, CEO of DDB AsiaPAC and in it John lays out the demise of the traditional advertising and client models. 326 more words

Marketing