Here’s the second report I wrote for Press Gazette from the Future of Newspapers conference last week. The version which appeared in Press Gazette is here; the original is below:  

Former Guardian editor Peter Preston has said that owners who are “giving up the ghost” must take some responsibility for the decline of newspapers.

Preston, speaking at the Future of Newspapers conference in Cardiff, said: “The internet may be the deliverer of the coup de grace but it is not to blame for the decline of newspapers.”

Instead, he blamed “inertia, fatalism, and cost-cutting,” combined with social changes.

“The risk is that we spend so much time discussing the dangers and not lifting our eyes to see round the corner. There’s a danger in introversion. Introversion means we don’t notice the world changing around us until it’s too late. Introversion means a fatal lack of communication in a communications business, and a refusal to make fresh connections or form new alliances. Introversion is a kind of stasis.”

Newspapers like the London Evening News and Star were killed off long before the rise of the internet, he said, by changes in society ranging from the changing nature of city centres and declining use of public transport, to people no longer working set hours and working from home.

“The reasons for buying hugely diminished. Life changed but the newspapers didn’t.”

Now, following a ‘golden era’ where “The only thing better than buying a newspaper was selling one,” profits are falling and newspaper chains are struggling to sell off their titles.

“In terms of profits, they’ve lost their allure; and in terms of influence many owners now shun the limelight. It’s neither a particularly glamorous nor lucrative game.”

The entry of freesheets into the market has also been a major factor in declining print circulations, he said.
“The London Paper is causing problems to the Sun; London Lite is causing problems to the Mail. Each is depressing profits on the house that publishes it.

“What kind of introversion commits editors to these prospects? Have evening newspapers fought back with investment? Did the Evening Standard set up satellites? London is the size of Austria, remember.”
Newspapers should be addressing the challenges head-on, he said. “The more tracks you’ve made in addressing the future, the more chance of success. But don’t believe you’ve ‘done it’ and stop.

“You are as good as your last idea or implementation, and others can have a good idea.

“The difficulty is seeing where the technology is going to be in ten years time. At the moment most current vision is about where the internet is, and where print is – but both are uncertain. I can rap about what the internet might be like in ten years’ time – but I have no idea what ownership ten years in the future might be. It may be smaller chains, and more local chains.”

A lack of effective strategies is compounded, Preston argues, by a lack of quality in management. “You need to get good people in journalism – and that’s difficult when you’re asking graduates to work for two years on £13,500. You have to think about how you attract not just good quality journalists but good quality managers for the next twenty to thirty years.”

But at the same time, Preston said, “If we wanted a good story to tell, we could have one. If circulations of free papers were counted, there would be no decline at all. There has been a 2.3 percent rise in the circulations of newspapers globally in the last year; revenues are up 3.7%. Circulations are up 12% if you include free papers.”

“It’s a fantastically interesting time to be involved in the news industry.”

Last week’s Future of Newspapers conference in Cardiff didn’t generate as much online coverage as similar conventions tend to do in the US. One of the few people providing updates was Paul Bradshaw via Twitter alerts. But then, there is only so much you can get into 140 words.

He did write a piece for the UK Press Gazette, picking up on two of the presentations. The original draft of the story, on Paul’s blog, led with comments by Jane Singer.

She argued that the current mass market, ad-driven model for newspapers was an historical anomaly and that now we were going through a process Singer called ‘punctuated equilibrium’.

We don’t need journalists to cover minutiae, to spend so much time on things they don’t need to be doing, like sports scores, and press releases, and acting as a ‘middle man’ between a source and their audience. We need journalists to put information into context, to do it without fear or favour.

This gets to the heart of how journalists add value to information. A journalist should be explaining the how and why of a story. In an age of an abundance of information, context is all.