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Blogs about: G Marketing

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Set Fees Based in Value, Not Time Spent

ldarrylarmstrong wrote 1 year ago: Consider establishing fees based on value of the services you will provide and not on the time you s … more →

Tags: Blogroll, Consulting, Marketing, Negotiating, perspectives, Small Business, Strategic Planning

Charge for Travel Using a Per-Diem Basis

ldarrylarmstrong wrote 1 year ago: You may want to consider charging a per diem for your travel expenses (hotels, meals and incidentals … more →

Tags: Blogroll, Consulting, management styles, Marketing, perspectives, Small Business

Get something back when you giveaway a "freebie"

ldarrylarmstrong wrote 1 year ago: So now you are a successful consultant! As a professional in the field of consulting, you will be fr … more →

Tags: Blogroll, Branding, Consulting, Customer Service Excellence, Generational Marketing, management styles, Marketing, Memorable Customer Service, perspectives

Exemplary Public Relations for Starbucks

ldarrylarmstrong wrote 1 year ago: In the January 15, 2008 issue of Bottom Line Personal, there is an article about a man who wrote a b … more →

Tags: Blogroll, Marketing, Small Business, Consulting, Public Relations, community relations, Branding, Creative Advertising, perspectives

Don't Jump at the Opportunity to Cut Your Fee

ldarrylarmstrong wrote 1 year ago: Don’t accept a request for a reduction in your fee unless the client is willing to reduce the … more →

Tags: Blogroll, Marketing, Small Business, Consulting, perspectives

Put a Client's Fears to Rest Before Beginning Work on the Project

ldarrylarmstrong wrote 1 year ago: Be sure to identify the fears that prospective clients have about working with you. It takes some ef … more →

Tags: Blogroll, Marketing, Small Business, Consulting, Public Relations, leadership, perspectives, Strategic Planning, crisis planning

Help the Client See You as a Source of Value and Not a Threat3 comments

ldarrylarmstrong wrote 1 year ago: (My apologies to all – the post I sent out last night had some spelling errors that have now b … more →

Tags: Blogroll, Marketing, Small Business, Consulting, Public Relations, Branding, leadership, perspectives, Customer Service Excellence

Let Clients Know You Will Make Them Self-Sufficient

ldarrylarmstrong wrote 1 year ago: The late great Howard Shenson was a mentor of mine and a great consultant who helped many of us deve … more →

Tags: Blogroll, Marketing, Consulting, Memorable Customer Service, Strategic Planning, Customer Service Excellence, Generational Marketing

Myre Understands How to G-Market His BBQ Sauce

ldarrylarmstrong wrote 1 year ago: Christopher Understands G-Marketing — Buzzy Fine Foods Christopher T. Myre is a professional c … more →

Tags: Branding, Creative Advertising, Marketing, Small Business

Charly's at Tybee Island - Excellent Service and Delicious Food 1 comment

ldarrylarmstrong wrote 2 years ago:  As you know, if you are reading this blog as one of the regular 1200 or so folks that we reach out … more →

Tags: Blogroll, Marketing, Small Business, Branding, Memorable Customer Service, perspectives, Customer Service Excellence, Generational Marketing, management styles

Applying G-marketing – Binky’s Unique Gift Baskets

ldarrylarmstrong wrote 2 years ago: Inette Cayce took notes, asked questions and participated in the G-marketing workshop I presented to … more →

Tags: Blogroll, Branding, Consulting, Creative Advertising, Customer Service Excellence, Generational Marketing, Marketing, Memorable Customer Service, perspectives

Exceeding the Need – Kenny’s Appliance Service

ldarrylarmstrong wrote 2 years ago: Valerie Reeves is a successful businesswoman in Louisville, Kentucky. Time to her is money and recen … more →

Tags: Branding, Consulting, Customer Service Excellence, Generational Marketing, Marketing, Memorable Customer Service, Small Business

Part Two of Two - Generational Marketing – Do you serve ALL your customers? -- The Baby Boomers, Generations X and Y 3 comments

ldarrylarmstrong wrote 2 years ago: BABY BOOMERS: 1943-1960 Baby Boomers are ages 38 to 55. The first Baby Boomer in fact applied for th … more →

Tags: Marketing, Small Business, Consulting, Branding, Creative Advertising, perspectives, Strategic Planning, Generational Marketing

Branding ... can be enhanced by a song, the right lyrics, and a clever slogan...1 comment

ldarrylarmstrong wrote 2 years ago:  When Carole Bailey asks a favor, I simply can’t resist. Carole is the widow of my friend and … more →

Tags: Marketing, Small Business, Consulting, Public Relations, Branding, Creative Advertising, perspectives

Tea Thyme and Toast - Customer Service, Quality Food and Good Guerrilla-Marketing Lead to Success for Pam Reed1 comment

ldarrylarmstrong wrote 2 years ago: Pam Reed, owner, baker and cook at Tea Thyme and Toast Eatery in Eddyville, Ky has developed a cadre … more →

Tags: Marketing, Small Business, Consulting, media, Public Relations, Branding, Memorable Customer Service, Creative Advertising, perspectives

Part 2: Customer Service Excellence - Why companies should "exceed the need"1 comment

ldarrylarmstrong wrote 2 years ago:  ”Service that exceeds the need is the competitive edge for any organization in today’s … more →

Tags: Consulting, Public Relations, Memorable Customer Service, perspectives, Customer Service Excellence

Providing service through a "How to" brochure

ldarrylarmstrong wrote 2 years ago: Sunday, July 29, 2007 Ever wondered how you could keep your name in front of potential clients witho … more →

Tags: Marketing, Small Business, Consulting, Public Relations, Creative Advertising, perspectives

Make Yourself Known To Influential Sources

ldarrylarmstrong wrote 2 years ago: PERSPECTIVES  July 24, 2007 You can increase referrals by becoming known to influential sources whom … more →

Tags: Marketing, Small Business, Consulting, Creative Advertising, perspectives

Be Seen as a Researcher in Your Field

ldarrylarmstrong wrote 2 years ago: PERSPECTIVES July 16, 2007 Being identified as a researcher and one who contributes to the education … more →

Tags: Marketing, Small Business, Consulting, Public Relations, Creative Advertising, perspectives


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