Blogs about: Gen C
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'WannaMe' - the better digital version of my real self.
WannaME culture/Facebragging- uploading the best version of yourself to Facebook We all know that social media has turbo charged our connections to each other and the conversations we have, this is pa… more →
Dan Pankraz Vs Youth
'WannaMe' - the better digital version of my real self.
danpankraz wrote 5 days ago: WannaME culture/Facebragging- uploading the best version of yourself to Facebook We all know that so … more →
Experimentation is the new Engagement
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danpankraz wrote 1 month ago: This is the short presentation I gave at AIMIA (Australian Interactive Media Industry Association) … more →
Experimentation is the new engagement - the Funtheory by VW
danpankraz wrote 1 month ago: I’m presenting next week at AIMIA on ‘Experimentation is the new Engagement’ . I … more →
Generation CHANGE: Empowerment is the new Engagement
danpankraz wrote 2 months ago: Thanks to Paul at Three Billion for a great line ‘Empowerment is the new Engagement’ for … more →
10 Principals for Engaging Teens/20 somethings
danpankraz wrote 2 months ago: Here are some principals I’ve been talking about recently in different presentations about the … more →
Creating Tribal Ideas for Generation C - my Nokia World presentation
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danpankraz wrote 2 months ago: Creating Tribal Ideas for Generation C Here’s the presentation I gave last week in Stuttgart G … more →
BOYS VS GIRLS….the social differences
danpankraz wrote 2 months ago: I’ve been doing some thinking about the key differences in the way young boys and girls socialise. M … more →
Off to Nokia World in Stuttgart to present
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danpankraz wrote 3 months ago: Things may be a little quiet around here for the next week as I’m about to head off to Stuttga … more →
Let them Discover stuff - Muse lets fans piece together 'United States of Eurasia' song
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danpankraz wrote 3 months ago: Fuelling DISCOVERY with youth is essential in engaging Gen C. You’ve got to give them an expe … more →
Mobile as 'social shield' for youth
danpankraz wrote 3 months ago: I’ve written alot about how Gen C are the ‘Connected Collective’ and how they can … more →
10 observations on how the best youth brands behave
danpankraz wrote 4 months ago: Here are a few thoughts that’ve been kicking around in my head about how the best youth brands … more →
Youth live for the weekend
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danpankraz wrote 4 months ago: Some research I did looking at Aussie 20somethings..it’s all about youth living for the weeken … more →
Ebay Wicked Sick
danpankraz wrote 5 months ago: A nice little post by the boys at George Patts who prove if you add a little creativity, you can sel … more →
Youth want tribal ideas - tips on how to create a movement around your brand
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danpankraz wrote 5 months ago: The fundamental emotional need of youth is and always will be BELONGING. It’s hardwired from birth, … more →
Generation C - THE CONNECTED COLLECTIVE
danpankraz wrote 5 months ago: Youth marketing in 2009 is all about how you go about creating a COMMUNITY around your brand. Gen C … more →
Gen C are CHAMELEONS with Splintered Personas
danpankraz wrote 6 months ago: Gen C are CHAMELEONS with splintered personas Gen C are multi-dimensional creatures, the worst thing … more →
Gen C live for the weekend
danpankraz wrote 6 months ago: Gen C live for the weekend The weekend is the most important time of the week for Gen C. I recently … more →
One Young World - 1500 youth from 192 countries to create real change
danpankraz wrote 6 months ago: One Young World will give young people a place to engage and have their voices heard about their fut … more →
Apple Camp targets 8-12yr old Gen C'ers
danpankraz wrote 6 months ago: I’ve spoken a fair bit about Gen C and their passion for unleashing their creative side via di … more →
