Tags » Gen C

Discovering the Silk Road from where it started

As the emerging outbound markets have, understandably, grabbed the headlines in recent years due to their strong growth, it’s easy to overlook the fact that on the whole Japanese travellers have always been loyal, high-spending and relatively adventurous. 559 more words

How to turn Chinese dreams into bookings

It’s official: Australia has been voted the Nº1 dream destination by young Chinese travellers. Young Koreans, Japanese, Malaysians and Vietnamese have also placed the country in the top 3 of their travel bucket list in a recent study by the Pacific Asia Travel Association. 752 more words

Rethinking brand reach in a watching world

By Mark Di Somma


We need to move on. That’s my take-out from a piece by Tara Walpert Levy – spotted and brought to my attention by the ever-observant Jeremy Dean. 803 more words

Brand

Generation C

YouTube has released a series of short films (sizzle reels) that shine a spotlight on the creative minds behind its most watched European channels. 36 more words