Blogs about: Gen C
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Smart gets #urbanyouth with #FourTwo skateboarder content
A piece of content I wish I’d created. Great piece of youth marketing by Smart, for their FourTwo. Awesome inspiring use of skateboarders Kilian Martin and Alfredo Urbon to get urban Gen Y… more →
Dan Pankraz Vs Youth
Superstars and Superfans are Connected through The Social Stars Awards 2013
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wrote 1 month ago: The Social Star Awards will be the world’s first 24 hour multi-genre social media Awards, pres … more →
Thought Starter For Monday: Are The Kids Alright?
wrote 1 month ago: It seems like every week, some sociologist or psychiatrist, cultural observer or other well meaning … more →
YouTube Now Has One Billion Monthly Users
wrote 1 month ago: YouTube has just reached a milestone of 1 Billion Unique Monthly Users. To compare, Facebook … more →
Smart gets #urbanyouth with #FourTwo skateboarder content
wrote 7 months ago: A piece of content I wish I’d created. Great piece of youth marketing by Smart, for their Four … more →
Don't trade convenience for connection
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wrote 7 months ago: Ben Zoldan wrote an interesting viewpoint on the effect of the mobility trend, in that becoming soci … more →
Sprite 'true self expression' campaign #spritetrueselves
wrote 10 months ago: Really liking this new global Sprite campaign from my old agency BBH NY – originated by Jordan … more →
Video Mobility and the new "Generation C"
wrote 10 months ago: At a recent Manufacturer’s briefing I attended, the topic of videoconferencing in a mobile world was … more →
Adidas 2012 Olympics anthem for British youth #takethestage
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wrote 10 months ago: Awesome anthem for British youth in the lead up to the London 2012 Olympics by Adidas. Captures the … more →
Reaching the continually connected: Marketing to Gen C
wrote 1 year ago: We’ve seen endless articles about how to market to Millennials. But how about the younger coho … more →
Social Media: Who is the Class of 2015?
wrote 1 year ago: If you want your company to thrive into the remainder of this decade, and on into the next one, you … more →
The Era of Connected Customers
wrote 1 year ago: In his best-selling book entitled The End of Business as Usual, Brian Solis talked about the rapid e … more →
Citroen Crowdsources their new C1 Connexion via FB
wrote 1 year ago: Was only a matter of time before there was a crowdsourced car created. Citroen UK have taken the plu … more →
The Future of Retailing is Where Publishing Meets Commerce
wrote 1 year ago: I was at the Javelin “Future of Retail” event on Friday and the title for this blog is a … more →
Are you Connected to the Connected Generation?
wrote 1 year ago: As a communicator, I’ve done a fair amount of research on intergenerational issues. I know lots abou … more →
Gen C is Out to Change the World…and They Will
wrote 1 year ago: As American veterans returned from World War II, they were eager to settle down and make their place … more →
“Screenagers” – it doesn’t work shouting at them so how do you win them round?
wrote 1 year ago: The influence that Facebook and social networking is having on society is astounding. The speed wit … more →
‘Status Update Stress’ (SUS) - an emerging issue for global youth
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wrote 1 year ago: Will Status Update Stress 'SUS' become an epidemic amongst youth? The past few weeks I’ve … more →
Red Bull Streetart View with Google
wrote 1 year ago: An amazing collaboration earlier this year between Google and Red Bull to create the world’s l … more →
Who is Generation C
wrote 2 years ago: A speech I gave last year at a digital conference here in Sydney on who is Generation C. This is Par … more →
