In marketing, there’s almost nothing new under the sun. Even new developments in mobile and RTB are just platform-leveraging automations and algorithmically-enhanced functions of previous procedures. 630 more words
Tags » General Marketing Thingys
No, no. Not that “C” word.
In the old days, (you know, as far back as the 1990’s,) marketing was largely a one-sided enterprise. Brands created campaigns that were directed outward to the consumers (large blocks of them) and then waited for the cash registers to ring. 624 more words