Tags » General Marketing Thingys

Affiliate Retargeting: the next, next thing?

In marketing, there’s almost nothing new under the sun. Even new developments in mobile and RTB are just platform-leveraging automations and algorithmically-enhanced functions of previous procedures. 630 more words

General Marketing Thingys

The "C" Word of Marketing

No, no. Not that “C” word.

In the old days, (you know, as far back as the 1990’s,) marketing was largely a one-sided enterprise. Brands created campaigns that were directed outward to the consumers (large blocks of them) and then waited for the cash registers to ring. 624 more words

General Marketing Thingys