Blogs about: General Marketing Thingys
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Hype Reaches New Heights
In yesterday’s New York Times, there was an article about the “Freedom Tower” claiming that, with one magic beam being installed today, it will become New York City’s tallest building. Wow! Isn’t tha… more →
Marketing Thingy
Hype Reaches New Heights
wrote 1 month ago: In yesterday’s New York Times, there was an article about the “Freedom Tower” claiming that, with on … more →
Distribution: The Inconvenient Truth for Brands
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wrote 1 month ago: I was having a conversation recently with a woman who is SERIOUS about fashion. She dresses impeccab … more →
The Law of Constant Improvement
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wrote 3 months ago: In marketing, most brands that are enjoying success are likely doing so because they created somethi … more →
Are you a “wham-bam-thank-you” brand?
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wrote 3 months ago: So much has been written about social media, it’s hard to find a spot that hasn’t been filled with a … more →
The Law of Constant Compromise
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wrote 4 months ago: Why is it that marketers cannot simply declare what their objectives are and then go about the busin … more →
Curation: The Magic Word for Marketers
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wrote 4 months ago: I recently attended CES in Las Vegas to do some research for a client. CES was huge and hyperactive … more →
Five Rules of Engagement
wrote 4 months ago: For years, marketers, editors and bloggers have been volleying the marketing term “engagement” aroun … more →
Give the Gift of Anything: Three Keys to Overachieving with Customers
wrote 6 months ago: So, it’s the holiday season, and naturally, our thoughts turn to spending time with loved ones, eati … more →
The Butterfly Effect of Marketing
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wrote 7 months ago: Illustration: Bruce Crilly Have you heard of the Butterfly Effect? It’s a chaos theory-based rubri … more →
The Law of Failure
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wrote 7 months ago: Illustration: Bruce Crilly It’s been noted in many places that Thomas Edison [caricatured above] ma … more →
Ten Apple Traits Every Small Company Should Emulate
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wrote 9 months ago: Illustration: Bruce Crilly With the recent resignation of Steve Jobs, I began contemplating the com … more →
Seven Guidelines to Setting Marketing Objectives
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wrote 9 months ago: Illustration: Bruce Crilly As you set out to accomplish any long-term marketing initiative in virtu … more →
Point/Counterpoint: Who should set the marketing budget - the client or the agency?
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wrote 10 months ago: Okay, so I’m borrowing from Saturday Night Live’s classic sub-skit featuring Jane Curtin and Dan Ayk … more →
The Four Cornerstones of Driving Traffic
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wrote 10 months ago: I recently held a garage sale (how suburban of me, eh?) and, while it was a success, it could have b … more →
Sampling: a 20th century model perfect for 21st century marketing
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wrote 11 months ago: Ever try a piece of that mystery meat in the supermarket? Ever been to a trade show and strapped on … more →
10 Reasons to Hire an Agency: Reason #10
wrote 11 months ago: Reason #10: The agency has a great reputation. Or buzz. When a small or midsize marketer in any cate … more →
10 Reasons to Hire an Agency. Reason #9
wrote 11 months ago: Reason #9 – The Agency is in a Good Location In today’s globally connected world, the concept of “lo … more →
10 Reasons to Hire an Agency: Reason #8
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wrote 11 months ago: Reason #8: The agency did great previous work for Client X. The hiring of agencies based on their hi … more →
10 Reasons to Hire an Agency. Reason #7
wrote 11 months ago: Reason #7: The agency has great processes. Admittedly, this may be the least known or cited reason … more →
