Tags » Geo-targeting

The QSR Marketing plan for regional brands that are being outspent

Store Tailoring Plans build transactions based on each store’s strengths.

When you’re a regional QSR, everywhere you turn you’re being outspent.  Turn on the TV and you don’t just see one of your McGiant competitors’ spots.  442 more words

Joe Johnson

The Oft Overlooked 900lb Guerilla in QSR Marketing

For regional brands, Guerilla marketing can be your breakthrough media

 Most regional brands don’t have the store penetration in a given market to go toe-to-toe with the McGiants’ media budgets.  434 more words

Joe Johnson

Marketing Monday: Shop Local, Eat Local, Target Local


- By Stephanie Taylor

“LOCAL”. It’s everywhere.

Is it a buzzword? Yes. Is it a trend? Maybe; but what it definitely is, is a very important way to market for small businesses. 236 more words

Radio One

Marketing Monday: Shop Local, Eat Local, Target Local


- By Stephanie Taylor

“LOCAL”. It’s everywhere.

Is it a buzzword? Yes. Is it a trend? Maybe; but what it definitely is, is a very important way to market for small businesses. 236 more words

Radio One

Marketing Monday: Shop Local, Eat Local, Target Local

- By Stephanie Taylor

“LOCAL”. It’s everywhere.

Is it a buzzword? Yes. Is it a trend? Maybe; but what it definitely is, is a very important way to market for small businesses. 236 more words

Radio One

Marketing Monday: Shop Local, Eat Local, Target Local


- By Stephanie Taylor

“LOCAL”. It’s everywhere.

Is it a buzzword? Yes. Is it a trend? Maybe; but what it definitely is, is a very important way to market for small businesses. 236 more words

Marketing Monday: Be Found, Be Used.

- By Stephanie Taylor

Small business owners need lots of things: A consistent, high-quality product, a modern marketing strategy, business savvy and a relationship with their customers. 258 more words

Radio One